Date

Thu - 21.09.2017


MySpace

News Corp.'s COO may be getting frustrated with the financial performance of MySpace - so much so that he admitted Monday at the Reuters Global Media Summit that he is open to selling or partnering with another company, paidContent reported. In fact, revamping MySpace could be the first step towards successfully selling the social networking site, Reuters pointed out.

"There are opportunities here to do 20 things (with MySpace) but that doesn't mean you're going to do any of the 20. If there's something there that makes sense you ought to think about it," said COO Chase Carey, according to Reuters. However, merging MySpace with another company before revamping it could be difficult, and "would have undervalued it against what we think it could be."

News Corp. COO Chase Carey: Photo, Getty Images via CBSNews.com
Less than a month ago, Carey said in an earnings call that the social networking site's losses were "not acceptable or sustainable" and that the company must "make real headway in the coming quarters to get this business to a sustainable level," according to Wall Street Journal Blogs.

Author

Leah McBride Mensching

Date

2010-11-30 18:06

In a joint announcement today, Facebook and MySpace announced they are coordinating efforts, and the News Corp.-owned MySpace is adding more features from Facebook Inc., Bloomberg reported.

Users will now be able to coordinate their accounts using a "Mash Up with Facebook" service that allows MySpace to use information, such as entertainment preferences, from its users' Facebook accounts, PCWorld explained. MySpace will then be able to better offer more targeted content and also suggest related content the user might like.

Image: MySpace is increasingly focusing on social entertainment

The companies have said there are no financial terms of the agreement, but MySpace will benefit by using information supplied by Facebook. To return the favour, MySpace will soon add Facebook "Like" buttons across its site, and when a user clicks on one, the data will go back to Facebook's treasure trove of user data, according to PCWorld.

"MySpace has already acknowledged Facebook as the winner in the battle for social networking supremacy and has been redesigning itself as a social entertainment destination targeted at a younger Gen Y audience," SeattlePI.com Blogs writer Benny Evangelista pointed out.

Author

Leah McBride Mensching

Date

2010-11-18 23:27

News Corp. will integrate its online advertising network, Fox Audience Network, with MySpace, in order to "utilize its services to further drive MySpace's revenue efforts and to play a key part of the site's planned re-launch later this year," the media conglomerate's Jon Miller said yesterday, paidContent reported.

The decision to combine FAN's team and technology with the social media site changes News Corp.'s previous decision to spin out FAN into another unit under Bain, the article explained. FAN sells targeted ads across News Corp.-owned online platforms, as well as on the sites of third-party publishers.

News Corp. bought MySpace in 2005 for US$580 million, and FAN was created in 2007 to provide the media giant with its own alternative to the many ad networks cropping up to streamline ad buying across websites, Dow Jones reported. Facebook has surpassed MySpace as the most-used social network in the United States, and MySpace has been gearing up to better compete.

"By folding FAN into the MySpace organization, run by President Mike Jones, News Corp. hopes to give its social networking site more heft as it negotiates potential partnerships with other Web players, like Google Inc. (GOOG), Microsoft Corp. (MSFT) and Yahoo Inc. (YHOO)," Dow Jones, also owned by News Corp., explained.

Author

Leah McBride Mensching

Date

2010-08-25 00:16

Facebook is expected to bring in £1.13 billion in ad revenue in 2011, while MySpace's ad revenue is forecast to drop 14 percent, according to a new report from eMarketer, MediaGuardian reported.

Facebook has more than 500 million global users now, which has left one-time social networking leader MySpace far behind. This year, its ad revenue is expected to reach $1.285 billion, or £824 million, compared to MySpace's $347 million.

According to eMarketer, about 65 percent of Facebook's ad revenue is from the U.S. market. The proportion is expected to drop a little to less than 60 percent next year.

Between 2009 and 2011, Facebook will see ad revenues up by 165 percent between 2009 and 2011, while MySpace, on the other hand, is expected to have its ad revenue down 14 percent between 2010 and 2011 to $297 million, Media Guardian reported.

"Brand advertisers are making Facebook a core buy. Ad spending is building quickly and the mass audience is one that marketers cannot ignore any longer," said Debra Aho Williamson, a senior analyst at eMarketer.

Author

Erina Lin

Date

2010-08-16 21:39

Breaking promises information would not be shared without users' consent, Facebook, MySpace and other social networking sites have been sending user data to advertising companies. This information can be mined for names and other personal information, the Wall Street Journal reported today.

In sending the information to ad companies, the social networks gave user names or ID numbers that are linked to personal profiles being viewed when users clicked on ads. "After questions were raised by The Wall Street Journal, Facebook and MySpace moved to make changes. By Thursday morning Facebook had rewritten some of the offending computer code," the article stated.

Other than Facebook and MySpace, the other offending sites were Xanga, Digg, LiveJournal and Hi5.

"If you are looking at your profile page and you click on an ad, you are telling that advertiser who you are," Ben Edelman, assistant professor at Harvard Business School who studies online advertising, explained to the Journal about how Facebook operated before the fix. He was asked to look at the code on the seven sites on behalf of the Journal.

Author

Leah McBride Mensching

Date

2010-05-21 22:06

Facebook attracts more highly educated users than MySpace in the United States, and in Canada it is the top social media destination, according to new, unpublished research from Eszter Hargittai, associate professor of communication studies at Northwestern University, CBCnews.ca reported today.

However, the reason Facebook is tops in Canada has nothing to do with education, and likely has more to do with the fact that by the time social networking caught on in Canada, MySpace was "more for teenagers and not taken as seriously." Meanwhile, "Canadian academics who travelled to the U.S. started using Facebook and immigrants who came to large Canadian cities also were Facebook users," Rhonda McEwen, information studies professor at the University of Toronto, suggested to CBCnews.

According to Hargittai, online, people will network with the same people they already know. "Existing social divisions translate online," she said.

And while Facebook was originally started by students, for students, MySpace initially attracted non-students and students alike. As time went by, students and graduates switched to Facebook to be on the same networking site as their peers.

In the United States, Facebook grew by 4 percent to 95.5 million in September, according to the Orlando Business Journal.

Author

Leah McBride Mensching

Date

2009-10-15 20:24

Social networking seems to experience a dramatic reversal this year, according to the new data from Hitwise. Facebook has gained significantly - with its share of U.S. traffic to social sites up about fourfold from 19.9 percent last year to 58.6 percent as of September. MySpace, on the contrary, has its share tumbled from 66.8 percent to 30.3 percent, down 55 percent, Media Post reported.

Although Twitter, the hottest property in this category, is still niche (1.84 percent share) compared to other bigger players, it has gained drastically 1170 percent from 0.15 percent a year ago.

However, according to Hitwise, Twitter's torrid growth has slowed down since April. The percentage of new Twitter users from other sites also declined in mid-September compared to April.

From August to September, Twitter's share slipped from 1.95 percent to 1.84 percent. Although the figures didn't reflect Twitter's mobile and application-driven traffic, Hitwise said they should still correlate to new user adoption.

Author

Erina Lin

Date

2009-10-12 18:32

MySpace still topped the social networking site category with the most monthly unique visitors, according to IDATE. That number grew from 66.4 million in June 2006 to 114.1 million in June 2007, but slipped to 109.3 million in June 2008, SFN's World Digital Media Trends 2009 reported.

Facebook had 13.1 million unique visitors in June 2006, but surged to 52.5 million one year later, and then continued to almost double to more than 100 million in June 2008, according to IDATE.

Other players had much fewer unique visitors - Hi5 had 38.3 million in June 2008, while Friendster and Orkut had 34.1 million and 26.9 million, respectively. Bebo reported 22.4 unique visitors in June 2008, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2009-10-01 20:48

Online social networking advertising spending worldwide reached US$2 billion in 2008, and is expected to grow to $3.49 billion in 2013, according to eMarketer.

The spending increased with a growth of 46 percent in 2008. In the following years, although the rise is predicted to slow, it is still expected to maintain a double digit growth rate until 2013, when it is forecast to see a 9.6 percent annual increase, SFN's World Digital Media Trends 2009 reported.

In 2008, MySpace accounted for the majority of the overall online social networking ad spending, with 54 percent, or $850 million. Facebook came next with 20 percent, or $305 million. Other general or niche social networking sites made up the rest.

In Western Europe, online social networking ad spending reached $170 million in 2007, and is expected to rise to $970 million in 2012, according to eMarketer. The United Kingdom is the key market in the region, contributing $130 million in 2007, and expected to increase to $533 million in 2012.

Author

Erina Lin

Date

2009-09-29 18:16

Social media sites are gaining acceptance of brand advertisers in the Internet landscape. About one out of five online display ads in U.S. is viewed on a social networking site, according to a new report by comScore, Reuters reported.

It also pointed out the intense competition between social media sites and big online companies, including Yahoo! and AOL, which have long positioned themselves as the leading Web destinations for brand advertisers.

Social media sites contributed 21.1 percent of U.S. Internet display ads in July, with more than 80 percent coming from MySpace and Facebook, according to the study released on Tuesday.

"Because the top social media sites can deliver high reach and frequency against target segments at a low cost, it appears that some advertisers are eager to use social networking sites as a new advertising delivery vehicle," Jeff Hackett, senior vice president of comScore, said, Reuters reported.

The top three advertisers on social networking sites in July were AT&T Inc, Experian Interactive and IAC/Interactive Corp's Ask Network.

Author

Erina Lin

Date

2009-09-04 18:04

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