Tue - 21.11.2017


Tumblr is planning to allow brands to promote themselves by buying a spot on its Radar feature, wrote GigaOm yesterday. The site’s founder David Karp, who is quoted in the article, explains that the change is “about making Tumblr much more accessible to brands.” The move should help Tumblr, which has been booming in recent months, profit from its ever-growing audience.  

GigaOm explains that Radar, part of the Tumblr dashboard that highlights editorially-curated posts, currently features around 15 posts a day, and receives about 120 million daily impressions. This is an audience that advertisers will be able to tap into directly into starting May 2.

The new feature, like promoted Tweets on Twitter, allows Tumblr to monetize an organic part of its site, rather than selling display advertising. This means that Tumblr will be able to make money, and brands will be able to integrate themselves into every-day users’ social experience. Karp, quoted by GigaOm, touts the power of the new ads, suggesting that Tumblr’s flexible format will allow brands to unleash their creativity, rather than constraining them to short phrases like Twitter.


Hannah Vinter


2012-04-19 14:41

Live-blogging technology company CoveritLive on Tuesday will launch a new version of its software that will allow publishers to monetize live-blogging content. The provider's software is already used by many UK news organisations, and the new version, CiL Premium, will target larger news organisations, reported.

Earlier this month, the Northampton Chronicle and Echo used CoveritLive to run a day-long reader discussion, and regularly uses it to cover sporting events, such as away games of local teams.

CiL Premium will give publishers an option to share ad revenue with CoveritLive, instead of paying for the software. Ads can be placed within the live-blog. However, publishers can opt for no advertising by paying a monthly subscription fee.

To take advantage of the revenue share feature, larger publishing groups need to apply online to qualify. The company is currently seeking publishers who have "run reasonably high volumes of readership," according to an announcement from Keith McSpurren, president of CoveritLive. However, 2010 foresees expansion in availability of revenue-sharing deals to other organisations as well.

Smaller users can try the CiL Basic edition, without advertising, for free.


Savita Sauvin


2010-02-12 21:31

The Miami Herald yesterday began trying a new way to make money from online content: by asking nicely. The McClatchy-owned Florida newspaper now accepts voluntary payments on its Web site at the end of each story, where readers are presented with an option to make a payment to support the coverage.

After clicking on the option, readers are directed to a page where they can pay any amount they like, via credit card.
But will readers pay?

The majority of reader comments under The Herald's announcement voice support for the move, stating "I think most people realize the importance of having a daily local paper and would pay something to support it," and "We all love it when a Miami Herald investigation exposes corrupt politicians and the like. That costs money."

However, readers also said that even though they support the idea, they doubt people will willingly offer up cash.

Elissa Vanaver, a vice president at The Herald, yesterday told The Associated Press that some readers have already donated. She also said there is no timeline for this plan.

"...We don't have a phase two or three or four yet. We want to see what trying this tells us about the market," she said.

Other newspapers are mulling the voluntary pay option, but The Herald is the first to try it out, Geneva Overholser, director of the USC Annenberg School of Journalism, told the AP.


Leah McBride Mensching


2009-12-16 22:35

After considering all options news Web sites have for monetizing online content, the American Press Institute announced in a white paper released last week that newspapers should embrace all of them, moving from "an advertising-centered to an audience-centered enterprise."

The Newspaper Economic Action Plan, released at a Chicago summit for newspaper executives, supports both subscriptions and micropayments, as well as a combination of the two, as advertising has proven to not be enough to support content creation, especially in the current global financial downturn, Poynter Online reported.

Last Thursday's meeting was not open to members of the press, however, according to an agenda of the meeting obtained by The Associated Press, it was called "Models to Lawfully Monetize Content."

According to Poynter, the report calls on newspaper executives to follow five "doctrines":


Leah McBride Mensching


2009-06-04 13:53

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