Date

Wed - 29.03.2017


mobile

One of the key issues the media industry will face in 2009 is the rising cost of hosting user-generated content online, according to the latest forecasts from Deloitte, World Screen reported.

Storing content online is becoming more and more costly. The largest sites could allocate more than US$100 million a year to host user-generated content. However, "the ability to realise revenue from that content remains a challenge," said Deloitte. "Advertisers are generally reluctant to place ads next to any content that could damage a client's brand." So, Web sites may need to charge users for uploading or sharing content.

Mobile advertising is an area worth watching, the company stated.

"More able than ever before to carry advertising, mobile phones are at their most ubiquitous--and there is a more mature understanding of what mobile can and cannot deliver in advertising...Mobile advertising will really take off when advertising can be sent to the entire mobile community with a single click," according to World Screen.

3D is another area to keep an eye on. "In 2009, the 3D movie is on course to have its first billion-dollar year at the box office." However, in spite of directors' passion for this technology, the number of the venues for 3D films is still limited.

Author

Erina Lin

Date

2009-01-26 21:09

Singapore's Straits Times launched a new iPhone application Monday, which allows mobile readers to access all the latest breaking news stories as they are published on the StraitsTimes.com through a free download via Apple's iTunes programme.

Launching the mobile application is important, now that mobiles have reached critical mass in Singapore, The Straits Times reported.

"The iPhone is now popular with Singaporeans and we always go where the readers are," said Yeong Ah Seng, Digital Technology Editor.

The paper said it will continue its efforts to engage online as well as mobile readers in 2009. It re-launched the StraitsTimes.com Web site last August, providing more free news content to its Web readers.

The Straits Times also has a subscription-based product online, which offers the print edition online through three channels: A Web site separate from the free site, a newspaper-lookalike e-paper and a downloadable e-reader programme, according to The Straits Times, posted on Asia Media.

Author

Erina Lin

Date

2009-01-15 00:05

Jagran Prakashan, publishers of the Indian paper Dainik Jagran, has unveiled a news mobile portal in Hindi, Wap.Jagran.com, afaqs! reported.

The title already has a portal offering national, international, sports, business and breaking news, but with the mobile location-based technology, it now can provide district-level news to people across the country.

According to Rajeev Dhal, country head of J9 Ventures, the division of Jagran Prakashan that developed the portal, "It is quite obvious that there is a dearth of Hindi news content in the mobile space and there are a number of consumers in India who want to access Hindi news content on their mobiles."

"News will remain the primary focus of the mobile portal," Dhal added, according to afaqs!. "We have plans to introduce citizen journalism on the mobile site and enable our users to upload photos and news on the site. We will offer localised news content as well. This implies that users can opt for news related to their districts. News from more than 200 districts will be integrated and made available to users."

The site will soon also feature content including cricket scores, school results and jokes, as well as free downloads of entertainment and spiritual wallpapers, afaqs! reported.

Author

Erina Lin

Date

2009-01-14 23:20

Mobile video still reached only very few people in the U.S., but the numbers are in a rise, according to a new report issued by Nielsen, Media Week reported.

According to the study, only 10.3 million, or 5 percent of U.S. mobile subscribers access video content on their phones in a given month. However, the numbers increase 14 percent from 2007, mostly thanks to more Internet-friendly phones available in the market.

About two-thirds of mobile Web video viewers are viewing via the mobile Internet. Paid subscription services and purchased downloads still account for sizable share, Media Week reported.

iPhone users are aggressive regarding mobile video. More than one out of three iPhone users watch video on their devices on a regular basis, according to Nielsen. During Q3 of 2008, only 11 percent of all mobile video viewers did so using an iPhone.

Not surprisingly, YouTube topped as the most popular mobile Web video destination. According to Nielsen, about three million unique users accessed YouTube via their mobile devices in the third quarter of 2008, Media Week reported.

Author

Erina Lin

Date

2009-01-10 03:02

Syndicate content

© 2015 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation