Date

Tue - 26.09.2017


mobile

U.S. newspaper publisher the McClatchy Company on Monday announced its 30 daily newspapers have all joined The Associated Press mobile news network.

"Adding all our Web sites to AP Mobile makes it easier for consumers to access our local news and helps expand overall readership in our newspapers' markets," Christian Hendricks, McClatchy's vice president of interactive media, said in a statement.

Two of McClatchy's largest papers, The Miami Herald and The Sacramento Bee, joined AP Mobile in 2008. Its Miami-based Spanish-language paper, El Nuevo Herald, The Miami Herald's sister paper, is also the first Spanish-language paper to be in AP Mobile's U.S.-Spanish section.

According to Media Post, the mobile network also allows members of the AP to share their own content with each other.

Author

Leah McBride Mensching

Date

2009-09-14 22:48

U.S. mobile Internet users will reach more than 70 million this year, and more and more retailers have launched mobile commerce programs. However, mobile commerce still has a long way to go, according to eMarketer.

Web-enabled mobile users tend to use their devices to gather weather information, read news, find movie times and do online banking, rather than to make purchases.

"A number of retailers and third-party developers have introduced mobile apps that give consumers powerful new shopping tools and added convenience," according to eMarketer senior analyst Jeffrey Grau, who is also the author of the new report, "Mobile Commerce: Ahead of Its Time." "But most retailers are either standing on the sidelines or in the midst of planning their mobile commerce strategy."

Capital constraints and privacy and security issues are the biggest obstacles for m-commerce developments, according to an April 2009 survey by RIS News.

Author

Erina Lin

Date

2009-09-03 16:58

Global mobile ad spending will reach $913.5 million, up 74 percent this year. However, it does not really accelerate until 2011, according to a new Gartner report, "as advertisers are expected to boost mobile spending as part of an overall shift toward digital marketing channels," MediaPost reported.

The spending will exeed $13 billion by 2103, with Asia Pacific leading the way, followed by North America and Europe

The trend will boost after 2011 as smartphones and flat-rate data plans become more affordable to users. "The growth in mobile advertising revenues is primarily driven by mobile Web banner ads, but it also has a strong growth component from mobile search, downloadable applications and SMS advertising," according to the report, titled "Mobile Advertising Grows Quietly"

In 2013, Gartner expects smartphones to account for 45.5 percent of all mobile phone sales, compared to just 9 percent in 2008, MediaPost reported.

While data usage is increasing most rapidly among smartphone users, "the increased mobile media consumption is leading Web publishers to create more user-friendly versions of their mobile sites, which in turn is lifting mobile Web access among non-smartphone users," said Gartner analyst Andrew Frank.

Author

Erina Lin

Date

2009-09-01 20:14

China Mobile announced it will partner with Taiwan's HTC to develop a smartphone that will compete with the iPhone, made by Apple Inc., according to Reuters, which cited a Taiwan media report.

The Ophone will run on the Open Mobile System platform with HTC, China Mobile Chairman Wang Jianzhou said, according to the Economic Daily.

China Mobile, the largest mobile carrier in the world based on subscribers, announced in April it would buy a 12 percent stake in Far EasTone, based in Taiwan.

China Mobile is also angling to get into the electronic reader market, the Taipei Times reported last weekend. It has partnered with Hon Hai Group, which will make the e-readers.

Wang Jianzhou, chairman of China Mobile, said the company believes "the electronic reader market will be huge," according to the Taipei Times.

Author

Leah McBride Mensching

Date

2009-08-28 15:20

Global mobile advertising spending, according to eMarketer, is expected to grow from $2.7 billion in 2007 to over $19.1 billion in 2012, SFN's Winning Mobile Strategies reported.

Global mobile text message advertising spending will grow from $2.56 billion in 2007 to $14.17 billion in 2012, while mobile display advertising will grow from $53 million to $1.2 billion, and mobile search will expand from $83 million to $3.77 billion in the same period.

Global mobile advertising spending is and will continue to be dominated by mobile text message advertising, dwarfing the next two most popular types of mobile advertising, display and directory search advertising, a 2008 study by eMarketer states, a study by eMarketer forecasts..

In the United States alone, mobile advertising spending will grow from US$648 million in 2008 to $3.33 billion in 2013, according to the report, Winning Mobile Strategies, released by SFN and theWorld Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2009-08-27 23:05

According to new projections from Juniper Research, worldwide mobile Internet ad spending is expected to grow fourfold over the next five years, mostly fueled by emerging markets. However, it will still account for a small portion of all advertising dollars for the foreseeable future, GigaOM reported.

Mobile Web ad revenues worldwide will jump to nearly $2 billion by 2014 from $500 million this year, thanks to surging traffic from markets such as India and China, where fixed-line Internet access is limited, according to Juniper. The overall mobile ad market, including online as well as text ads, Bluetooth-based campaigns, etc., is expected to increase at a similar pace, up from $1.4 billion this year to $6 billion in 2014.

However, recent data from IDC just indicated how small mobile is compared to the overall online advertising. Worldwide online ad spending totaled $13.9 billion in the second quarter this year, with $6.2 billion contributed by the U.S.

Author

Erina Lin

Date

2009-08-26 17:23

In 2013, Germany and France will lead in terms of the number of flat-rate monthly pay mobile Internet subscribers, according to Jupiter Research Mobile Forecast, SFN's Winning Mobile Strategies reported.

Germany and France will each have 11.7 million users, followed by the UK's 11.4 million. Italy and Spain come next with 8.2 million and eight million subscribers, respectively.

In terms of percentage of mobile population, Scandinavian countries outperform others - Norway and Finland with 30 percent, while Denmark and Sweden with 28 and 27 percent, respectively, according to Jupiter Research Mobile Forecast.

Those which lag behind the overall European average, which is 21 percent, include Greece, Portugal, Belgium, Italy, Germany, Switzerland and Ireland, according to the report, Winning Mobile Strategies, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2009-08-25 18:14

According to a study conducted by IDATE, the 2G network is highly penetrated in the countries surveyed, with 100 percent reach in the United Kingdom, Japan and Italy, and more than 95 percent penetration in other countries, SFN's Winning Mobile Strategies reported.

3G in Japan also has 100 percent penetration, the highest in all the countries. The United Kingdom is next, with 92 percent 3G penetration. In other countries, the reach is around 70 percent to 80 percent.

High Speed Packet Access (HSPA), a standard that improves the end-user experience by increasing peak data rates, is quite popular in the European countries surveyed and Japan, according to IDATE. The United Kingdom leads with 87 percent reach, while in other countries reach is between 70 percent to 80 percent. In the United States, reach is relatively lower, at only 15 percent, according to the report, Winning Mobile Strategies, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2009-08-20 20:58

U.S. mobile users are increasingly accessing news and information through their mobile devices, according to comScore, SFN's Winning Mobile Strategies reported.

In January 2009, the number of mobile users who accessed news and information on a monthly basis were up from 36.8 million in January 2008 to 63.2 million, up 71 percent year-over-year.

The growth is even higher in the heavy-usage groups. Those who do so on a weekly basis increased from 10.3 million to 19.3 million, up 87 percent, according to comScore.

The daily users, however, rose from 10.8 million to 22.4 million, up 107 percent, according to the report, Winning Mobile Strategies, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2009-08-17 18:57

Facebook is preparing a service called "Facebook Lite," to target countries where bandwidth is limited, according to The Guardian.

Many expect the service to be a clone of Twitter, but it's actually a "stripped-down version of Facebook."

It is also aimed at mobile markets, such as Asia, the fastest-growing region for Facebook.

According to TechCrunch, Facebook is presently testing this service in India, and plans to launch it in Russia and China.

It is "a faster, simpler version," and "similar to the Facebook experience you get on your mobile phones," according to the company's response to TechCrunch. Like its original version, "Facebook Lite" enables users to make comments, accept requests, write on walls, and check on photos and status updates, The Guardian reported.

With its main servers located in the United States, the company is looking for some ways to better serve its users in the fastest growth markets where the connection speeds are lower. Smaller pictures and lower-resolution videos will be used in the Lite version in order to save on pages' downloading time.

Author

Erina Lin

Date

2009-08-12 22:10

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