Date

Sat - 24.06.2017


mobile search

Through gloomy economic conditions shines a rare glimmer of British sun: spending on Internet and mobile advertising in the UK rose to a record six-month high in the first half of this year to reach nearly £2.6 billion.

This represents a 12.6 percent increase from the first half of 2011, during which £2.3 billion was spent on Internet and mobile advertising.

These figures come from the latest Internet Advertising Bureau UK (IAB) Expenditure Report, published today, which is based on a survey conducted by Pricewaterhouse Coopers measuring like-for-like, year-on-year growth.*

Other key findings include:

  • Mobile ad spend more than doubled
  • Paid search advertising dominates digital ad spend across platforms
  • Online video advertising increased by nearly half

Mobile advertising

Spending on mobile advertising has continued what the report refers to as its “meteoric rise,” soaring 132 percent to £181.5 million. As we reported in March, mobile ad spend grew 157 percent from 2010 to 2011, according to IAB.

Author

Emma Knight

Date

2012-10-09 16:08

According to a new report released by the Internet Advertising Bureau and PricewaterhouseCoopers, mobile advertising spending in the UK increased by 157% from 2010 to 2011, The Guardian reported. Spending climbed from £83 million in 2010 to £203 million in 2011, the article said.

Mark Sweney of The Guardian attributes the rise in spending to the increased popularity of 3G and Wi-Fi, as well as the use of targeted advertising through mobile.

According to the article, the report also found that display advertising had the highest percentage increase, up 186% from 2010. Display advertising has risen drastically since 2008, the year mobile apps became widely available, and mobile search advertising has also increased by 145%, the article said.

Mobile Marketing reported last year that mobile ad spending in the UK doubled from 2009 to 2010, including vast increases in mobile search advertising and display advertising.

As we previously reported, a 2011 comScore study showed the UK had the highest percentage of news website traffic from mobile devices.

Author

Gianna Walton

Date

2012-03-20 18:31

Mobile advertising spending in Western Europe made up $1.07 billion in 2007, according to eMarketer, and is expected to reach $5.55 billion in 2012.

Mobile message advertising contributed the majority in 2007, and is forecast to increase from $1.05 billion to $4.35 billion in 2012, SFN's World Digital Media Trends 2009 reported.

Mobile display and mobile search advertising only accounted for niche in 2007, but in 2012 will likely rise from $5 million to $229 million, and from $18 million to $968 million, respectively.

Mobile advertising spending in the Asia Pacific region totalled $738 million in 2007, according to eMarketer, and is expected to reach $6.88 billion in 2012.

Mobile message advertising contributed the majority in 2007, and is projected to increase from $700 million to $5.32 billion in 2012.

Mobile display and mobile search advertising only accounted for niche in 2007, but is expected to grow from $12 million to $397 million, and from $26 million to $1.16 billion in 2012, respectively, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-04-23 00:15

Mobile advertising spending in the United States totalled $878 million in 2007, according to eMarketer, and is expected to reach $6.52 billion in 2012.

Mobile message advertising contributed the majority in 2007, and will increase from $810 million to $4.5 billion in 2012, SFN's World Digital Media Trends 2009 reported.

Mobile display and mobile search advertising only accounted for a minor amount in 2007, but is expected rise from $34 million to $541 million, and from $35 million to $1.48 billion in 2012, respectively, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-04-01 22:27

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