Mon - 11.12.2017

mobile marketing

Today, free UK newspaper Metro announced the launch of a targeted consumer marketing campaign in London aimed to increase readership of its tablet edition, according to a press release. The campaign, which will continue for the rest of the week, aims to reach the “urbanite” audience that falls outside of Metro’s commuter distribution areas.

Advertisements will run on digital screens in London’s major train stations, in the print editions of Metro, on the music streaming service Spotify and through in-app ads, the release said.

The station ads, starting at 4pm each day, instruct viewers to take a picture of the front page of Metro’s tablet edition and then tweet the photo to @MetroUK with the hashtag #tablet and the viewer’s location, from which one winner will be chosen per day. Each day’s winner will then be entered for the chance to win a tablet.

The print ads include information about the tablet edition ads at train stations, but also instruct readers to download Blippar, an image-recognition app, on their mobile phones to play a 3D game, from which they will also have a chance to win a tablet, the release said.

Metro’s ads on Spotify offer consumers yet another chance to win something: by clicking on display ads, users are directed to Metro's Facebook page where they can enter to win a year-long membership to Spotify Premium.  


Gianna Walton


2012-03-26 14:48

The Kansas City Star teamed up with location-based mobile app Foursquare so readers can "check in" every time they buy a print copy of the newspaper in vending machines and newsstands spread through the city, Editor and Publisher reported yesterday.

User who check in will receive subscription offers, revealed. Currently, the newspaper is offering "26 weeks of Friday through Monday home delivery for $1.75 a week, which is more than 50 percent off our normal four-day rate," said the Vice President of Audience Chris Christian.

Furthermore, Foursquare will also let readers know where they can buy the newspaper. "When somebody 'checks-in' at the local Panera Bread, AMC Theater or McDonalds, they can also see a close-by Kansas City Star rack on their screen," explained Project Management Director Joe Coleman.

Other newspapers in the U.S. have also started to use this location-based app. For instance, the San Diego Union-Tribune offers a free copy of its print edition to those who check in at newspaper kiosks.


Clara Mart


2010-12-04 01:22

This week, Apple announced its iAd mobile marketing system will be available in Europe beginning next month. Also this week, the Mobile Marketing Association awarded the winners of its Sixth Annual Global Mobile Marketing Awards in Los Angeles, and a group (including the Weather Channel, Crisp Wireless and Tring Apps) was formed to create a new open standard for serving rich media mobile advertising across all devices and platforms.

The flurry of activity in the mobile sector continues to increase, seemingly by the day. What are publishers - inundated by this tidal wave of mobile marketing-related news - to do?

Image: posted a Top 10 list today by Multimedia Solutions to help publishers focus on important building blocks for mobile marketing:


Leah McBride Mensching


2010-11-19 19:17

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