Date

Wed - 20.09.2017


mobile devices

Hotly anticipated by the news media industry since it was first proposed as a rival for The Economist and The Financial Times, Atlantic Media’s new online business magazine Quartz finally went live yesterday. The launch was always going to be a closely scrutinised affair thanks to Quartz’s mobile-first, digital-only direction, and journalists have been quick to highlight the publication’s decision to shun native apps in favour of an app-like site.

A simple, uncluttered homepage greets visitors to qz.com. Rejecting the much-adhered-to practice of producing news website layouts that resemble newspaper front pages, Quartz features a single story on its main page with a bar on the left side of the screen that leads readers to "top," "latest" and "popular" stories. The navigation bar at the top of the screen is, as promised, categorised according to "phenomena," "not beats."

Author

Amy Hadfield

Date

2012-09-25 17:21

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