Wed - 13.12.2017

mobile app

According to Google, the question that businesses should be asking isn’t whether or not to invest in mobile, but how. And Google is right there to provide the answers with the release of The Mobile Playbook, Mashable reports.

Coauthored by Google’s Head of Mobile Sales and Strategy Jason Spero and Senior Product Marketing Manager for Mobile Ads Johanna Werther, The Mobile Playbook: The Busy Executive’s Guide to Winning with Mobile asks “five crucial mobile questions” that business executives should explore: How does mobile change our value proposition? How does mobile impact our digital destinations? How is our organization adapting to mobile? How should our marketing adapt to mobile? How can we connect with our tablet audience?

Addressing each question, the Playbook also offers several strategies that businesses can use to understand their mobile potential, including using focus groups and surveys to get a sense of their audiences’ mobile habits. Additionally, the guide features case studies of various companies that have been using mobile technology successfully.


Gianna Walton


2012-04-26 16:32

By Teemu Henriksson

Storify, one of the best-known tools for creating narratives based on social media, announced the launch of its iPad application today, Mediabistro reported. The new app, which is available free on iTunes, is aimed at making on-the-go social media curation even easier than before.

Storify opened to the public less than a year ago, and it has since become well-used way for reporters to organise and present information drawn from social media. As online readers and social media users are faced with a constant flood of information, the need for curation - creating accessible narratives out of the social media content - is becoming increasingly acute.

The new iPad app offers the same basic functionalities as the Storify web app, with two major differences: the touch-enabled, "iPad-like" interface and the ability to send tweets from within the app.

For more on this story, please see our sister publication


Hannah Vinter


2012-02-23 10:19

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