Date

Mon - 20.11.2017


metered model

Not all paywalls are created equal: RR Donnelly’s Press+ announced yesterday that it would extend a grandfather clause to Google One Pass subscribers after Google closed its paid content platform on Friday, according to a press release.

Press+, a metered paywall platform which launched in 2009, currently has over 300 publications on its service, including newspapers from McClatchy and Tribune Co., as we previously reported. With the Press+ model, publishers allow users on average access to 5-15 articles per month, after which users must subscribe in order to view content. 

“We will maintain subscriber accounts for whichever publishers might have signed on with Google without charging our usual revenue share,” said Press+ cofounder Steven Brill in the press release. “We’ll only charge for all the new customers we generate going forward once our seamless transition is completed.”

Author

Gianna Walton

Date

2012-04-24 11:43

RR Donnelley's Press+ announced today in a press release that 323 publications are now using its metered digital subscription model platform to generate online revenue, up from only 24 last year.

Press+, cofounded in 2009 by Stephen Brill and Gordon Crovitz and purchased by RR Donnelley in 2011, helps newspapers establish paid-content models by limiting the amount of free articles readers can access online from between 5-15 per month rather than using hard paywalls, according to the press release.

Numerous large US and Canadian newspaper companies, including McClatchy, Tribune Company and GateHouse Media, operate through Press+, the release stated.

Press+ said results of its metered model implementation have been generally positive, claiming advertising revenue either stayed the same or increased for most publications and that readership held steady, despite more limited access to articles.

“By asking their most engaged readers to pay for digital content, print publishers have built a high-margin, recurring revenue stream from digital subscriptions that will carry their businesses into the digital age,” the release said.

Author

Gianna Walton

Date

2012-04-02 17:10

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