Wed - 13.12.2017

media business

After media buyers and advertisers said they did not want rolling averages of circulation data each month, newspaper publishers are now being pressured by the Media Federation of Australia (MFA) to disclose individual weekday sales figures, The Australian reported today.

Currently, newspaper publishers release data each quarter. Publishers had put forth a plan in which they would release two audited bi-yearly statements, in addition to 13-week average sales figures that would be released each month. This alternative proposal, among others issued by publishers "do not address key concerns raised by our members," which include top media buying agencies, the MFA stated in a letter to the country's four largest publishers.
"Averages don't work," Carol Morris, executive director of the MFA, told The Australian. "We do want to know how Monday performs compared with Thursday. If Julia Gillard overthrows Kevin Rudd, what happens to the circulation of newspapers?"

Newspaper publishers will meet with the MFA on Sept. 6, she said.


Savita Sauvin


2010-08-16 20:15

Scripps Networks' success is fueling speculation it is an acquisition target of larger media companies, the Knoxville News Sentinel reported today.

Scripps Networks Interactive CEO Ken Lowe made this joke at a recent investor conference: "I keep saying that somebody sneaks into the yard at night and puts [up] a 'For Sale' sign, and we get up in the morning and the place is not for sale."

Despite Lowe's protests in jest, industry magazine Broadcasting & Cable reported today that given Comcast Corp.'s reported play for NBC Universal, the popular speculation is that Scripps Networks could become big media's next meal.

B&C's report follows similar murmurs from market watcher 24-7 Wall Street, which Friday recommended that Comcast buy Scripps among others because cable has proven the most profitable segment in the media business.


Leah McBride Mensching


2009-10-12 19:22

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