Date

Wed - 20.09.2017


Marketing

The New York Times just announced a new initiative: The paper is teaming up with the theater network Emerging Pictures to produce "Times in Cinema," a branded preshow tailored for independent theatrical venues. Times in Cinema -- a ten- to twelve-minute-long affair that will run prior to the trailers at movie showings -- will screen original, high-definition videos produced by the Times.

Continue reading on Nieman Journalism Lab

Author

Anton Jolkovski

Date

2011-05-04 09:24

Circulation of the Independent's 20p spin-off i hit an average of more than 170,000 a day last week, according to the first sales figures revealed by the publisher. Alexander Lebedev's cut-price weekday daily launched on 26 October and experienced a tough time, thanks in no small part to the shocking weather, with daily paid-for sales plummeting to about 60,000 before Christmas. Senior executives at the publisher had aimed for the i to deliver well over 200,000 sales.

Continue reading on guardian.co.uk

Author

Anton Jolkovski

Date

2011-02-02 16:33

The Washington Post Co. is entering the "integrated marketing" space with the launch of SocialCode, which it bills as a full-service branding agency. But unlike the recent efforts by rival newspaper publishers such as Gannett and Tribune to create standalone marketing units that are a step away from the main content product, WaPo's effort is strikingly niche: SocialCode, housed within the Slate group, is devoted solely to helping marketers advertise themselves on Facebook.

Continue reading on paidcontent.org

Author

Anton Jolkovski

Date

2011-01-20 17:42

The UK edition of monthly magazine Reader's Digest revealed that on Tuesday it is embarking on a £3 million sampling campaign in hope of boosting its ABC circulation from 400,000 to 700,000 across the next three years, MediaGuardian reported today. According to The Drum, the initiative, which is intended to "revitalize" the title, will be administered by marketing firm The Network

200,000 free copies of the publication will be handed out at major transport outlets to consumers between ages 45 and 60 years across London, Birmingham, Manchester and Leeds. In addition, an A4 backboard will be present at newsstands to distinguish Reader's Digest from other titles, The Drum informed.

The larger print will also emerge in the magazine's December issue, to be issued next week. Furthermore, the December issue will have 256 pages, as opposed to the typical 160 pages.

"We have been working hard to evolve the magazine over recent months to ensure that it is as engaging and relevant to our target audience as it possibly can be. I'm excited that this activity will allow us to get the magazine into more people's hands every month, and I look forward to welcoming new readers into the fold," said Editor-in-Chief Gill Hudson.

Author

Alisa Zykova

Date

2010-11-08 16:51

The United Kingdom's marketing services sector may face a drop amounting to nearly £750 million over four years as the state plans to decrease spending, Brand Republic reported today.

John Hawskworth, chief economist at PricewaterhouseCoopers, predicts that the industry (which includes advertising and media firms) may see a 6 percent plunge in net output during the period in question. The loss is relatively "above average" when analysed alongside other sectors like construction and doesn't include the domino effect across the marketing field, Brand Republic writes.

Image via Abaris Softech Incorporation

An article from Agence France-Press noted last week that a million people might lose their jobs, with half of them coming from the private sector, according to the Comprehensive Spending Review. Meanwhile, job cuts from the business services side may be close to 186,000.

Hawksworth explained that although the job cuts may pave the way for outsourcing initiatives, this may not necessarily be advantageous to the industry as a whole since the government already outsources a significant portion of marketing projects.

Author

Alisa Zykova

Date

2010-10-26 16:01

Free daily newspaper group Metro International announced that it assigned the position of its first ever global head of marketing to Christian Quarles, who joined the firm in 2004, Marketing Magazine reported today.

Quarles will be in charge of Metro International's first worldwide branding campaign that is commencing in 2011, after a decision was made to forgo the "traditional" concept of hiring a creative agency to help with the task. He pointed out that the team would consist of the "best freelancers" of the industry, Brand Republic wrote.

"One of my most important tasks will be to lead this brand team in order to turn Metro into a global premium brand - highly recognised by readers, advertisers, employees and competitors alike," Quarles added.

The freesheet is published by Metro International in over 100 prominent cities across the globe, aside from the United Kingdom, where Metro is owned by Associated Newspapers. Quarles (right) previously worked for international skincare corporation Beiersdorf and Swedish tabloid Aftonbladet. He is currently the marketing director of Metro in Sweden.

Author

Alisa Zykova

Date

2010-09-23 20:38

The Scotsman's recruitment arm launched a £2 million ad campaign on its job site today, the Johnston Press-owned newspaper reported. The campaign aims to maximise its audience reach in the Scottish market by tapping into the "secret" world of emotions experienced by jobseekers, aspiring to better their careers and achieve happiness in their lives, MarketingWeek.co.uk reported.

The £2 million ad campaign will be featured across a number of media channels over the next four months. This includes radio advertising, outdoor posters, online, search, print and e-mail. The campaign draws its inspiration from the Web site postsecret.com, an online community art project to which people mail their secrets anonymously, on the back of a postcard, MediaWeek.co.uk explained.

The campaign will initially target Edinburgh and the Lothians, before being rolled out across other Scottish regions.

The Scotsman initially launched its job site in August last year, and then relaunched it on a new technology platform in January this year. Expressing delight on the growth in traffic observed on its job site since January, Henry Faure Walker, general manager of The Scotsman Publications, told MediaWeek, that the Web site has a record "with monthly unique users now running at 180,000."

Author

Savita Sauvin

Date

2010-06-01 23:18

When it comes to getting a brand message to the public, growing digital spaces, like social media, are exciting new channels, and using them correctly is important - "correctly" being the key word, a new campaign by Sweden's Dagens Industri points out.

The newspaper, Scandinavia's largest business daily, has created a "cautionary tale" of what can happen when a media outlet works too hard to deliver brand messages on just one platform, the Newspaper Marketing Agency Ltd. reported. Dagens Industri's video, posted on YouTube, is an entertaining take on how to keep it all in perspective.

To watch the video on the Dagens Industri site, click here.
To watch it on YouTube, click here.

Author

Leah McBride Mensching

Date

2010-05-25 19:43

The Daily Telegraph has launched a Best British Recipes series sponsored by Morrisons supermarket chain, MediaWeek.co.uk reported. The UK newspaper will run the campaign online and in print, which will lead up to launching of a co-branded book of recipes to be published and sold at the supermarket chain in autumn.

Readers are encouraged to contribute their personal recipes as a part of the campaign efforts, and could be published in the soon to be launched book by Morrisons.

Anna Hancock, business director at MEC, said: "This is a fantastic way for Telegraph readers to discover more about the Morrisons offering whilst providing a truly interactive and engaging platform during 2010," MediaWeek reported.

The campaign has been developed by the newspaper group's advertising services division, Create, in consultation with Morrisons and its media agency MEC.

The campaign efforts are led by the newspaper's food writer Xanthe Clay and a channel has been dedicated on the news site, hosting forums and expert video tips.

Advertising or other revenue from the campaign has not been released.

Author

Savita Sauvin

Date

2010-05-11 19:45

With the advent of niche political publications and blogs like Politico and Talking Points Memo, the National Journal seems like just a blip on the radar for most D.C. wonks. But the relatively new president of the Atlantic Media Company, Justin Smith, plans to turn things around for the National Journal and its affiliate publications, the Hotline and Congress Daily, by launching a proactive new marketing strategy aimed most directly at challenging Politico.

David Bradley, former owner of the Atlantic Media Company, says the National Journal will take a different approach to its political coverage from that offered by Politico.

For more on this story visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-05-05 22:27

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