Date

Wed - 20.09.2017


magazine

Five magazine publishers will put competition aside to create a marketing campaign promoting their medium, MediaWeek reported Thursday. Condé Nast, Hearst, Meredith, Time Inc. and Wenner Media will fund the promotional campaign, to be launched in April. More details will be announced in March.

Young & Rubicam will create the campaign, which will be published in magazine ads in titles owned by the companies. The campaign may have digital offerings as well.

All members of the Magazine Publishers of America are welcome to join, according to MediaWeek. Details of the campaign plan are expected to be announced at the 4A's Transformation 2010 conference, set for February 28 - March 3 in San Francisco.

Apart from the campaign for their medium, Condé Nast, Hearst, Meredith and Time Inc., along with News Corp, are supporting a newly created digital publishing consortium, Next Issue Media. It aims to establish digital publishing standards and create a digital storefront to sell magazine editions for e-readers.

Author

Savita Sauvin

Date

2010-02-05 14:59

South Africa's DLT Media is tapping into print revenue by targeting readers with no place else to go, and nothing to do but read. In many waiting rooms, magazines are old and the daily newspaper ends up scattered around. DLT has signed up about 120 businesses per month - from doctor's offices to hair salons - and as of July 2009 has provided a marketing arm for publishers to reach more than 3,000 business clients, BizCommunity reported Tuesday.

DLT Media gives publishers another way to offer premium media placement to get more visibility, thereby boosting circulation and readership.

DLT Media also operates in the Netherlands, where it was formed in 1998 to market and distribute magazines to businesses that have a lobby or waiting area, which proved to be successful and was soon followed by expanding its reach to United Kingdom, then Ireland and recently to South Africa in 2006. It is now Europe's largest specialist supplier of consumer magazines to businesses, distributing more than 400,000 magazines every month to over 20,000 businesses, reaching more than 8 million people, according to its Web site.

According to a McPheters study, published in February 2009 and commissioned by DLT Media, 58 percent of people are more concentrated while reading a magazine in a private place, compared to 51 percent in public places.

Author

Savita Sauvin

Date

2010-01-29 23:03

Magazines are getting much-awaited audience measurement data to track responses of print ads, which ad measurement groups and publishers hope will allow them to track data just as online and TV content providers do, Mediaweek reported.

Mediamark Research & Intelligence began tracking the recall and response factor to ads with Ad Measure in every issue of 200 magazine titles that include those from Condé Nast, Hearst, Starcom, OMD, GroupM, Time Inc. and Meredith, while its rival Affinity plans to launch a competing print ad rating service called American Magazine Study on February 15 that will measure each issue of 125 titles.

Adding more accountability into each plan will help print see additional dollars in the long term, Brenda White, senior vice president and publishing activation director of Starcom USA told MediaWeek.

The new services also will provide more transparency, which means publishers can no longer hide weaker issues in larger six-month audience reports. This further means that each issue is accountable by the publisher and guaranteed for the buyer or advertiser to measure the response and recall factor.

Speaking on a condition of anonymity, one of the buyers told Mediaweek that, this "is the road the industry should be going down. At the end of the day, clients want to see results."

Author

Savita Sauvin

Date

2010-01-28 23:53

The Internet tops the list of the most influential mediums, accounting for more than 40 percent of influence points in the United Kingdom and Germany, and 37 percent in France, according to the Digital Influence Index Study 2008 by Fleishman-Hillard Inc. and Harris Interactive.

TV is ranked next. Radio, newspaper and magazines lag behind with less than 20 percent of the points, SFN's World Digital Media Trends 2009 reported.

In terms of share of time, however, TV makes up the biggest section in the United Kingdom and Germany, while the Internet comes next and then radio.

Printed media - newspaper and magazines - only account for less than 10 percent share each in the three countries surveyed, much lower than the points in terms of share of influence, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-01-12 23:30

Playboy Enterprises Inc. will outsource publication of its magazine to American Media Inc., Agence France Presse reported today. Outsourcing all functions besides editorial is being done to cut costs, and the company stated it hopes the move will bring the magazine back to profitability in 2011.

AMI is the fourth-largest magazine publisher in the United States. The Chicago-based Playboy is expected to lose about US$8 million by the end of this year, and $5 million in 2010, according to the Chicago Sun-Times. About 25 jobs will be lost in the restructuring. Circulation, production, advertising sales, marketing and other services will be handled by AMI, The Associated Press reported.

Author

Leah McBride Mensching

Date

2009-11-24 23:05

The San Francisco Chronicle's circulation has sunk faster than that of any of its peers over the course of the past year, The Associated Press reported yesterday. Starting Monday, the print edition of this newspaper aims to fight back by putting some of its copy on glossy paper, the San Francisco Business Times yesterday reported.

The newspaper said it was the first to employ this upscale approach. The magazine-style paper will follow today's launch of a new arts section titled "Ovation," The Business Times reported in a separate story. Ovation was described by the newspaper's parent company, Hearst Corporation, as offering longer, magazine-style coverage of the local arts scene.

The Chronicle's "sprucing up" is the latest chapter in what is shaping into a modern-day newspaper war: The New York Times introduced a special bay area edition last month and The Wall Street Journal is launching one today, The Associated Press story noted.

Author

Leah McBride Mensching

Date

2009-11-05 19:37

Italian newspaper ad sales through September were down 23 percent, while magazine ad sales sank 29 percent, Bloomberg reported today.

Meanwhile, TV ad sales for the same period rose 3 percent over the year prior, according to ANSA news wire.

The data was compiled by Federazione Concessionarie Pubblicità, a national advertising agency association.

The reported slide in revenue comes amid an investigation by Italian authorities that Google's search services suppress the appearance of commercial news publications online, allegations reported by ClickZ in August.

Italian Prime Minister Silvio Berlusconi's scandals were reported to have boosted newspaper sales in the country, but only in the short term. Reporting on the scandals have also proved costly for some publications, who have been sued by Berlusconi. La Repubblica, Italy's most read daily, is being sued by the prime minister and is now promoting a petition to support press freedom, the paper's editor-in-chief announced in Prague last month.

Author

Leah McBride Mensching

Date

2009-11-03 19:00

Bloomberg announced yesterday it has reached an agreement to buy BusinessWeek magazine from McGraw-Hill Companies, Inc., Globe & Mail reported today.

Norman Pearlstine, who formerly worked for Time Inc. and Wall Street Journal, will become BusinessWeek's chairman. He joined Bloomberg last year as chief content officer, according to Wednesday's report in paidContent. The deal is scheduled to close Dec. 1.
The loss-making weekly "with loads of liabilities and hundreds of staff" in today's market is not worth as little as you think, Press Gazette's The Wire today observed, noting that although terms of the deal were not disclosed, BusinessWeek sources said the price was likely between US$2 and $5 million.

However, early estimates put the sale price at a nominal $1, the Financial Times reported.

Author

Leah McBride Mensching

Date

2009-10-14 17:32

Time Inc. is enlisting magazine publishers in the United States to launch a "jointly run digital newsstand next year," Reuters UK reported over the weekend. Time Warner, which owns Time, has been in talks with Conde Nast, which shuttered four magazines today, as well as Hearst Corp., a source told Reuters.

paidContent's Rafat Ali reported today that the joint venture would be something of a Hulu-type model, but for magazines. A source told Ali the project has less to do with revenue splits and consumer data, and more to do with "trying to develop new formats and standards so that when the devices come in, the mag industry is ready."

According to Wall Street Journal blog AllThingsDigital, the venture would operate as a digital storefront, where readers would go to buy and manage subscriptions, which would then be deliverable to any device.

"The pitch: Control a direct relationship with consumers while gaining leverage with heavyweights like Apple and Amazon," AllThingsD writer Peter Kafka wrote.

Author

Leah McBride Mensching

Date

2009-10-05 19:37

The Washington Post Magazine, published as an insert of The Washington Post's Sunday edition, will unveil a new look and new features for its readers beginning this weekend. The redesigned magazine retains the Date Lab feature, restaurant reviews, "Below the Beltway" political gossip column, autobiographical sketches of local personalities, and several types of puzzles, the Post announced in a press release.

New features include updates on previously reported stories as well as "The Breakdown," which explains little-known facts about often-seen objects. Shares of WPO did not show a change on the news.

Author

Leah McBride Mensching

Date

2009-09-25 18:30

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