Date

Wed - 20.09.2017


magazine

Scotland's online magazine for the Polish community, Scotsbarszcz, debuted its first bilingual print edition today, AllMediaScotland.com reported. The magazine, published in English only until recently, will now carry side-by-side translations of stories in English and Polish.

"The magazine was launched with the intention of encouraging integration of recent Polish immigrants into the Scottish communities where they have chosen to live. It aims to introduce Scottish culture to the Poles and Polish culture to the Scots," Gerry Cassidy, editor of the magazine, told AllMediaScotland.com.

While offering businesses in Scotland an opportunity to advertise their products and services for a new market, Cassidy hopes the new bilingual magazine will be able to expand its reach further into the Polish community at home and abroad through the new format.

Since its launch in December last year, the magazine has established a strong global readership with its online presence. Through this bilingual initiative, the magazine aims to
gain a wider readership in the Scottish market by selling in more outlets, from Polish shops to public libraries, tourist information offices and Prestwick Airport, according to AllMediaScotland.com.

Author

Savita Sauvin

Date

2010-09-13 22:51

UK publishing group Archant has stopped publishing two of its free titles, The Harlow Herald and East Herts Herald, and replaced them with a weekly "newszine" called Scene, MediaGuardian reported today.

The new publication will have four local editions for Harlow, Broxbourne, Hertford, Ware and Stortford, according to Press Gazette. The 55,000 copies will be mainly distributed door-to-door although paid-for-sales, free pick-up and hand distribution will also be available, HoldTheFrontPage.co.uk revealed.

"The content will be wrapped up in a package which aims to fuse the excitement and thrust of a newspaper with the glamour and comfort of a magazine, supported by the website and a mobile site," Archant's Business Development Manager Jonathan Tewson stated in a press release.

Managing Director Stuart McCreery said the Scene series "was born out of necessity" due to the challenging "economic and multi-media climate in which we operate."

The last editions of the two weeklies were printed this week. Until June of 2010, The Harlow Herald had an average circulation of 36,227 copies, while The East Herts Herald distributed 29,109 copies, according to MediaGuardian.

Author

Clara Mart

Date

2010-09-03 16:07

Newsweek magazine has this week launched Newsweek Pakistan, which will have double the print run compared to that of the international edition, The Express Tribune reported today.

Although Newsweek's financial woes are well known in its home country, the United States, print is growing in Pakistan, and the weekly is expected to see success. The launch is in partnership with Pakistani media company AG Publications, according to the Huffington Post. Newsweek was recently sold by the Washington Post Company to audio billionaire Sidney Harman. Newsweek Pakistan was being created before the company announced it would sell the news weekly.

Two other English-language publications have recently launched in the country, including The Express Tribune and Pakistan Today. However, despite rising competition, Newsweek Pakistan editor Fasih Ahmed noted that "Newsweek has been around in Pakistan for years ... we are not taking a risk," The Express Tribune reported.

Author

Leah McBride Mensching

Date

2010-08-31 22:26

Dubbed the world's first social magazine, the new Flipboard app for iPad combines the two things we are all addicted to: Facebook and Twitter; and in a way that is "a whole lot prettier," according to Claire Cain Miller of The New York Times.

By signing up to the magazine users can 'unclutter' both Facebook and Twitter accounts, and have 'clearer vision' of their updates and tweets through the use of tiles (see video here). Facebook seems to have fallen a bit out of favor according to recent statistics, so Flipboard could be the perfect touch at the right time in terms of maintaining popularity. Facebook and Twitter are undeniable centers of communication and are the modern day word-of-mouth agents, central to driving traffic to news websites, especially through the exchanging of links between friends.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-07-21 17:01

Richard Branson's Virgin is planning to launch an iPad-only magazine, called Maverick, in October, MediaGuardian reported today. The magazine's revenue will be subscription-based, and the content will be focused on technology, design and film. It will be led by Branson's 29-year-old daughter Holly, with former Arena, Zoo and FHM editor Anthony Noguera also on board. Prior to Maverick's launch, a "substantial" marketing campaign is expected. Image: CrunchGear

Following its iPad launch, Maverick will also be available on Android devices and the iPhone, Advertising Age reported. In addition to subscription revenue, Holly Branson is looking to sign several "select premium advertisers" to work as "brand partners," according to AdAge. Although the launch is scheduled for October, it will only be able to launch once premium brands have signed on for the project. "An executive close to the matter claimed that advertiser response has been positive and that Maverick will be able to choose which brands it signs up for the first batch of six- month contracts," the article explained.

Author

Leah McBride Mensching

Date

2010-07-16 22:15

For the first time since the end of 2007, magazine ad pages and revenues in the United States rose in the second quarter of this year, min online reported today, citing information from the Publishers Information Bureau.

Rate card revenue for the second quarter increased 5.7 percent over the same period in 2009, reaching $5.2 billion. Meanwhile, ad pages were up 0.8 percent, to 43,427.11, according to the report.

Photo: Gizmodo
Last year, just 18 consumer magazines grew their ad pages, but in just the second quarter this year, 130 titles did so. This upward trend is partly due to the returning popularity of celebrity magazines, in which all but one category reported double-digit page increases, Folio noted.

However, magazines still have a ways to go, and recovery will not be instant, The Associated Press pointed out, citing the 26 percent fall in ad pages last year.

Author

Leah McBride Mensching

Date

2010-07-14 00:32

Time Magazine has not put up a paywall, nor has it started asking visitors to register in order to view content. It is, however, not allowing users to see all of its content.

Time.com is now giving online readers "abridged" versions of its magazine stories, each accompanied by a message stating that the full text is only available through print and iPad editions. Or, as paidContent's Staci Kramer quips: "What the Time Inc. flagship did was slip on the magazine equivalent of a condom, a barrier between online readers and the full content of the magazine."

All week, Time has been removing content from its current issue from the website, but this next step in trying to get readers to pay for content is still an experiment, as was the magazine's first paywall, which was later removed. The current effort aims to show readers the difference between what it gives away, and what it charges them to read.

Journalistically speaking, the stories are "deconstructed for online promotion instead of reading," and also strange in that they are used to send readers to Web exclusives meant to accompany the magazine story, which online readers can't even read fully, and online readers are a majority of readers. Business-wise, the audience being asked to pay for content is now just limited to iPad owners or people who want a print copy, which is also a strange move, Kramer points out.

Author

Leah McBride Mensching

Date

2010-07-08 22:10

Rue89, the French pro-am news website launched its first monthly print edition, Rue89 Le Mensuel, last week, that translates as Rue89 the monthly, Journalism.co.uk reported.

While the decision to go from online to print was an editorial and commercial one, according to founder Pierre Haski, this move aims to "replicate in print the spirit of the website: serendipity and an eclectic choice of stories written both by journalists and non-journalists, accompanied with selected comments from our web audience."

The former online-only title will now be available on print as a 100-page, micro format magazine costing €3.90 per issue and €34 for an annual subscription. The magazine will select 10 percent of its online published content that deserve another reading experience and give stories a second life, while creating a new revenue stream from sales and advertising on print.

Having launched in 2007 by a former team of Liberation journalists, this news site secured €1.1 million investment from five new investors in 2008 before closing the news operations of its sister site in Quebec. The launch of this magazine has been self-funded, according to Haski. He said, "The investment is actually quite minimal as content is produced by our team (20 full-time staff and some freelance writers). We're counting first on the website and our community to promote it. There's no massive and costly promotion campaign."

Author

Savita Sauvin

Date

2010-06-21 22:24

Associated Newspapers is planning to launch an annual standalone fashion and beauty title soon, MediaWeek.co.uk reported today.

The unnamed title is touted amongst the media fraternity as "Project Inspire." The glossy magazine will be offered for free along with The Mail on Sunday, with an initial print run of 500,000 copies.

The magazine is targeted at "AB1 women" within the London area and will be promoted during London Fashion Week in September, according to MediaWeek. The decision regards running the magazine as a bi-annual product considering the Spring London Fashion Week, from 19 to 24 February next year, will be made by the newspaper group following its launch. The magazine has already attracted a series of luxury advertisers, and inventory for the launch issue has been sold out.

Dan Levitt, head of magazines at Mail Newspapers and Marcus Rich, managing director of the Mail on Sunday, will be leading the project, according to pfj.co.uk. The launch of this title could possibly develop editorial vacancies at the Associated Newspapers.

Author

Savita Sauvin

Date

2010-06-03 21:23

Glamour, the popular glossy magazine for women, is relaunching its Web site after completing an overhaul of its operations, MediaWeek.co.uk reported today. Like other recent news content relaunches, the new online version is aimed to be more cohesive with the print version, while also making the best of enhancements made possible by being digital.

"This redesign offers greater synergy with the tone and character of the print magazine, and will deliver on all the expectations of our readers, offering unbeatable fashion, shopping, beauty and hair content - no one will make style decisions without our help again!" Jo Elvin, editor of Glamour, owned by Condé Nast, told MediaWeek.
The changes introduced on the newly designed Web site include large scale visuals, eight content channels for fashion, shopping, beauty and hair, celebrity, style, blogs, introduction of an e-commerce element and a new section called "Do's and Don'ts."

"The release of this new version of Glamour.com highlights our ongoing programme of investment, including a significant increase in the editorial team," Emanuela Pignataro, country manager for the Condé Nast Digital Britain group told MediaWeek. The re-launch of Glamour.com marks the fourth significant investment by the group in just more than a year, beginning with redesign of Wired.co.uk in April 2009, soon followed by CNNtraveller.com at the end of last year and GQ.com in February.

Author

Savita Sauvin

Date

2010-05-31 15:16

Syndicate content

© 2015 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation