Date

Thu - 21.09.2017


magazine

German publisher Axel Springer announced it will shut down the Russian edition of Newsweek due to financial reasons, Vedomosti reported today. The issue published this week will be the last one, Dni.ru added.

Valerii Fadeev, editor-in-chief of Russian magazine Ekspert, pointed out that Russian Newsweek wasn't economically viable since it failed to gather a large enough audience; meaning that sales figures were not sufficient to upkeep the "obligatory flow of ads," Vedomosti stated. However, Russian Newsweek's Editor-in-Chief Mikhail Fishman (left) told RSN that there was no need to shut down the magazine because the problems the publisher referred to could have been overcome.

Image: RSN

"I think that [economic difficulties] were a temporary feature, and all the losses could have been solved next year, but the published made a different decision," Fishman said." I understood, in what economic situation the magazine was, but I didn't see any serious, insurmountable problems."

Author

Alisa Zykova

Date

2010-10-18 16:06

The number of ad pages in magazines in the United States continued to rise in the third quarter this year, up 3.6 percent from the same period last year, figures released Monday by the Publishers Information Bureau show, the Wall Street Journal reported.

Ad pages rose from 38,985 to 40,388 in that period year-on-year, according to MediaPost. Meanwhile, total rate card revenue was up 5.3 percent, from US$4.54 billion to $4.78 billion.

When splicing by ad category, automotive, technology, toiletries and cosmetics, food and food products, retail, apparel and accessories, and media and advertising were all up.

However, when compared to a few years ago, the third quarter of 2010 is down 33 percent compared to the third quarter of 2006.

Author

Leah McBride Mensching

Date

2010-10-12 16:10

Quarterly lifestyle magazine Intelligent Life, published by The Economist, will be available on the iPad for free, Poynter.org reported last week. Financial group Credit Suisse is sponsoring the venture and including its adverts within the iPad edition, BayNewser informed.

paidContent's Robert Andrews wrote that the initiative hinted that tablet devices might be helping print outlets to dive into "previously unreachable" territories. "Coupled with digital distribution, they appear to see an opportunity both to move neatly from print to digital neatly and to take advantage of the enhanced distribution scale that digital affords," he said. "News Corp is using the opportunity to devise a new, nationwide mass-market news title for the U.S. on iPad only, along the lines of its New York Post and The Sun but overcoming the distribution limitations of print to go large."

The title would be available in the US solely on the iPad, according to its website. Across Europe, Africa and the Middle East, Intelligent Life is available at newsstands but in North America it's reachable only by subscription.

Author

Alisa Zykova

Date

2010-10-11 22:06

After the successful launch of its titles Vogue and GQ in India, the Condé Nast group will unveil the Indian edition of Condé Nast Traveller today, the Hindustan Times reported yesterday.

This will be the sixth edition by the Condé Nast Traveller magazine for Indian consumers. With this launch, the group intends to replicate the success of Vogue and GQ in India, by following a unique targeted marketing approach that will position the magazine as an ultimate travel companion for every affluent traveller, MediaMughals.com reported today.

The new edition will be available for sale beginning Oct. 4, across 20+ towns at a price of Rs.100. Following the launch, the magazine will publish a bi-monthly issue.

While focusing on meeting the requirements of the sophisticated Indian traveller, the magazine aims to be the ultimate luxury travel and lifestyle magazine for the well-heeled, global Indian, according to MediaMughals.com.

Author

Savita Sauvin

Date

2010-10-01 17:38

Having recently restructured and deviated focus to digital media operations, U.S. national daily USA Today unveiled its first standalone glossy women's health publication, Fresh: Women's Health Guide, from its YourLife stable, Editor &Publisher reported yesterday.

The magazine will cover everything about health, "From advice on how to get a good night's sleep to how to live healthy and spend less," according to the press release. The magazine is available at newsstands nationally for US$7.99 and can also be purchased online.

Image Source: USAToday.com

The inaugural edition of the women's health magazine features soccer star Brandi Chastain talking about ways to stay fit and healthy over 40, HGTV's David Bromstad offering tips on making a room pop without spending a fortune, a special breast cancer section on ways to fight back and, 61 ways to live healthy and spend less among others, according to the press release posted on PRNewswire.com.

Author

Savita Sauvin

Date

2010-09-29 16:56

Having re-launched 16 of its news websites after overhaul operations recently, The Sun-Times Media group plans to deliver the United States' largest sports monthly magazine, called Athlon Sports, for its readers beginning October 21, Editor & Publisher reported yesterday. Seven million copies of the monthly magazine will be circulated nationwide by the media group's 47 newspapers.

The magazine will appear each month in the Thursday editions of the Chicago Sun-Times, the Southtown Star, the Post-Tribune, the Courier News of Elgin, the Beacon-News of Aurora and the Herald-News of Joliet, the Naperville Sun, the Lake County News-Sun, the Pioneer Press and The Doings Newspapers, NewsandTech.com reported yesterday.

Author

Savita Sauvin

Date

2010-09-28 19:35

The Financial Times has recently relaunched its weekend magazine with a new look and new content, it was reported today. While, according to the Guardian, Saturday editions have been growing and exceeding weekday circulation at most publications, the FT's weekend sales are thought to be weaker than those Monday to Friday.

The paper does not actually reveal precise figures for its weekend paper, which is published on Saturdays but remains in shops the following day, said the article. But only 35 percent of readers who buy the Financial Times during the week buy the Saturday edition, said Caroline Daniel, the newly appointed editor of the Financial Time's weekend edition.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-09-27 15:31

France's regional dailies announced Tuesday the launch of a "digital kiosk" for Apple's iPad that will allow users to purchase about 250 local editions of 30 titles, Agence France-Presse reported.

The application is available for free download from iTunes and offers the front page and a summary of the paper's issue. A PDF download of the entire issue is available for €0.79 (US$1.06), said Pierre Jeantet (left), president of the Syndicat de la Presse Quotidienne Régionale (SPQR, the Syndicate of Daily Regional Press). According to Jeantet, the venture could be viewed as the first victory of an industry that is trying to establish a paying strategy for online news content. He further mentioned that a study by marketing firm BVA showed that 7 percent of the French population was planning to buy a tablet computer, a figure that demonstrated a potential 4 million buyers, Actualitté wrote.

Author

Alisa Zykova

Date

2010-09-24 15:30

Hearst Magazines has appointed Sales Executive Avi Zimak (left) as ad director for its tablet operations in time for the October launch of the applications "think tank" called The App Lab, paidContent reported earlier this week. In light of the industry's leap towards tablet-aimed content, the group might also be setting aside an area of Hearst Tower early next year to place iPhone, iPad and other tablet products on display, Web Newser informed.

A recent survey by YouGov discovered that more than half of iPad users in the UK employ the device for reading newspapers and magazines, Telecom Paper stated. According to The Telegraph, TechMarketView Chairman Richard Holway said that he was not surprised by the data, since "the experience of reading a newspaper on an iPad is very natural." Other uses of the iPad featured playing games (50 percent of users), listening to music (40 percent) and reading books (33 percent).

Author

Alisa Zykova

Date

2010-09-23 23:01

The Hollywood Reporter, a paper that specialises in entertainment news and currently published five days a week, will become in October "a glossy, large-format weekly magazine," The New York Times reported Sunday.

Subscribers to the daily printed version will now receive a daily digital edition in a PDF file. The Hollywood Reporter's website will also be redesigned with a focus on breaking news that will allow the publication to compete with entertainment blogs that have eroded its readership, The Daily News revealed.

The price of the new magazine has been set at $5.99, up from the $2.99 currently charged, The Associated Press informed. However, the annual subscription will decrease from $300 to $249.

In the last four years, the publication has lost advertisers and its annual revenue declined from $50 million to $30 million, according to The New York Times. With the new design, the company aims to attract new ads from the beauty, fashion, and liquor industry so it does not have to depend solely on film studios and television networks.

Author

Clara Mart

Date

2010-09-14 22:48

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