Wed - 13.12.2017

London 2012 Olympic Games

British newspapers experienced a sporting spike in digital traffic during the London 2012 Olympic Games.

To take an example, the Guardian saw a 23 percent increase in average daily unique browsers, a 21 percent rise in average daily visits, and a 15 percent jump in average daily page views during the Olympics, as compared with figures from 17 days before the Opening Ceremonies. Not including mobile traffic, the site attracted a total of 39.9 million page views – 2.3 million per day, on average – between July 27 and August 12 for Olympic content alone.

These numbers tell a heartening story: the readers are out there.

As print circulation continues its long luge ride – the Guardian’s dropped by another 15.85 percent between July 2011 and July 2012 to 209,354, a rate of decline outpaced only by the Independent, which dropped by 54.28 percent to reach below 83,619 – such news is particularly welcome.


Emma Knight


2012-08-28 17:16

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