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What’s next for Bloomberg LP? A long report by Gabriel Sherman for New York Magazine offers insight into the inner workings of financial media giant, owned by New York Mayor Michael Bloomberg. The article describes Bloomberg LP’s style up to this point as plain, and facts-obsessed, and “wildly profitable”. As paidContent observes, the company makes money by selling detailed financial information to 300,000 global customers at a charge of about $20,000 a year. However, Sherman writes that as Bloomberg diversifies beyond its core business, it is finding that the same model of nothing-but-pure-information journalism does not always apply. 


Hannah Vinter


2012-06-05 15:40

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