Date

Wed - 13.12.2017


launch

Aiming to attract advertisers, the Los Angeles Times has rolled out a free consumer loyalty programme last week called "SCORE," which offers advertisers a platform to engage with The Times' "large and influential audience," according to a press release by the newspaper. The programme comes with sweepstakes offering cash prizes worth US$200,000, amounting to $10,000 per week for 20 weeks.

The Times' SCORE website describes the programme, which stands for SoCal Offers, Rewards & Entertainment, as "the free points program that rewards you for doing stuff you probably do already," MediaBuyerPlanner.com reported yesterday.

"Southern Californians consistently define what we watch, eat, wear, drive and buy and SCORE offers advertisers a dynamic platform to connect with that vital audience," Bill Nagel, executive vice president of business services at the newspaper, stated in the press release. "This initiative also provides consumers with new ways to interact with their news and benefit from everyday activities they already enjoy."

Author

Savita Sauvin

Date

2010-06-25 21:52

The Economist launched a new invitation-only feature series on its website last week, aiming to connect readers with experts in business and academics, according to a blog posting on MediaBistro.com.

The first series is on "Economics by Invitation," in which 55 economists will share commentary and analysis, and answer questions posed by editors at the newspaper. Readers will also be able to join in the discussions by commenting on expert articles and discussing the economists' answers, BtoBonline.com reported.
With a plan to make the Economist website a leading online hub for intelligent conversations and debate, "The 'By Invitation' series is a natural extension of this strategy," Ron Diorio, vice president of the site's product and community development, told BtoBonline.com. "The success of other features such as our award-winning online debates, the Democracy in America blog and the conversation cloud tool all demonstrate the desire of our readers to engage in intelligent debate and discussion online."

The newspaper also launched a poster ad campaign earlier this month to attract and connect with readers by "sparking engagement and debate" through posters.

Author

Savita Sauvin

Date

2010-06-22 23:42

Rue89, the French pro-am news website launched its first monthly print edition, Rue89 Le Mensuel, last week, that translates as Rue89 the monthly, Journalism.co.uk reported.

While the decision to go from online to print was an editorial and commercial one, according to founder Pierre Haski, this move aims to "replicate in print the spirit of the website: serendipity and an eclectic choice of stories written both by journalists and non-journalists, accompanied with selected comments from our web audience."

The former online-only title will now be available on print as a 100-page, micro format magazine costing €3.90 per issue and €34 for an annual subscription. The magazine will select 10 percent of its online published content that deserve another reading experience and give stories a second life, while creating a new revenue stream from sales and advertising on print.

Having launched in 2007 by a former team of Liberation journalists, this news site secured €1.1 million investment from five new investors in 2008 before closing the news operations of its sister site in Quebec. The launch of this magazine has been self-funded, according to Haski. He said, "The investment is actually quite minimal as content is produced by our team (20 full-time staff and some freelance writers). We're counting first on the website and our community to promote it. There's no massive and costly promotion campaign."

Author

Savita Sauvin

Date

2010-06-21 22:24

The New York Times plans to set up a public beta site on which it can experiment and test its ideas and applications before they go live on the newspaper's website, AdAge.com reported. The beta initiative will begin in July or August, and will be called "Beta620," wherein 620 refers to the paper's street address on Eighth Avenue in New York.

The new platform will be an examination ground for The Times to study and understand the impact of its features on readers and advertisers before they are implemented, thereby facilitating more user involvement with its products, while eliminating the clutter of new products on its main site, according to a blog posted on MediaBistro.com.

"Our hope is that we will be able to bring new ideas from concept to prototype to launch much faster with a public beta site than we could using NYTimes.com alone - and that we may do so without the risk of disrupting NYTimes.com or conflicting with other development projects," Marc Frons, chief technology officer for digital operations at The Times, stated in a memo to the staff, AdAge.com reported.

Author

Savita Sauvin

Date

2010-06-18 22:24

McLean, VA.-based media publisher Gannett Co., Inc is continuing to build on its local community offerings, but this time is diverging its focus to the broadcasting side of its operations.

The company's broadcasting arm plans to launch local community websites in 10 different markets served by Gannett's TV stations, in collaboration with DataSphere Technologies, a provider of hyperlocal Web technology and sales solutions for media companies, paidContent reported yesterday. These community websites will be integrated with the company's broadcasting sites serving those local markets, and will feature user-generated content along with the hyperlocal news content created by its own staff, according to the press release posted on MarketWatch.com. This initiative is aimed at benefiting local businesses by providing them with a platform to target potential customers.

Author

Savita Sauvin

Date

2010-06-16 22:23

Celebrating press freedom, Zimbabwe's newly created media commission granted licenses to allow the launch of four new private dailies last week, including the Daily News, a popular newspaper banned in 2003 for taking on the government of President Robert Mugabe. The country today saw the launch of one of its first licensed independent private daily, News Day, after seven years, TimesLive.co.za reported.

The newly launched private daily is owned by Alpha Media Holdings, and headed by Trevor Ncube. The company publishes two weeklies in Zimbabwe, and the Mail and Guardian in South Africa. The launch of News Day "represents the hope of a tortured nation," Ncube told Reuters. "NewsDay will play a leading role in national healing, nation building, reconciliation and reconstruction."

He later added, "We shall endeavor to report the news for Zimbabweans whose collective voice has systematically been drowned out the din of slogans and abhorrent propaganda."

Author

Savita Sauvin

Date

2010-06-04 22:39

Associated Newspapers is planning to launch an annual standalone fashion and beauty title soon, MediaWeek.co.uk reported today.

The unnamed title is touted amongst the media fraternity as "Project Inspire." The glossy magazine will be offered for free along with The Mail on Sunday, with an initial print run of 500,000 copies.

The magazine is targeted at "AB1 women" within the London area and will be promoted during London Fashion Week in September, according to MediaWeek. The decision regards running the magazine as a bi-annual product considering the Spring London Fashion Week, from 19 to 24 February next year, will be made by the newspaper group following its launch. The magazine has already attracted a series of luxury advertisers, and inventory for the launch issue has been sold out.

Dan Levitt, head of magazines at Mail Newspapers and Marcus Rich, managing director of the Mail on Sunday, will be leading the project, according to pfj.co.uk. The launch of this title could possibly develop editorial vacancies at the Associated Newspapers.

Author

Savita Sauvin

Date

2010-06-03 21:23

Online news aggregation and content distribution service Publish2 has announced the launch of a product it hopes will replace The Associated Press, or, as the company terms it, "Craigslist it." As in, "kill the AP's main income stream by offering an open, efficient alternative," TechCrunch explained yesterday.

The Publish2 News Exchange product, announced at TechCrunch's Disrupt conference, will aim to help publishers reduce content distribution costs associated with The AP for distributing high quality and free content from around the Web, VentureBeat.com reported. Instead of buying AP content, Publish2 would connect online publishers with print publishers, offering brand syndication alternatives to web publishers, while acting as a news aggregator for online journalists and bloggers.

The AP content distribution network is an "obsolete inefficient monopoly, ripe for disruption," Scott Karp, CEO of the News Exchange platform initiative wrote in a post on the Publish2 Web site. "The New AP is an open, efficient, scalable news distribution platform. We're enabling newspapers to benefit for the first time from the disruptive power of the Web, and from the efficiency of content production on the Web."

Author

Savita Sauvin

Date

2010-05-25 22:31

The London Evening Standard today announced the availability of its mobile phone news application in association with mobile apps developer and distributor Handmark, a press release posted on BusinessWire.com announced today.

As newspapers continue to go behind paywalls, the move by the London free daily is aimed at bringing back its lost readership and increasing its subscriptions, by making the news app available on Java and Windows Mobile-compatible versions, ITProPortal.com reported.

The mobile news application is sponsored by British Airways London City service, and can be downloaded for free across a wide range of mobile platforms that include iPhone, Nokia S60, BlackBerry and Google Android smartphones, MediaWeek.co.uk reported.

"We are excited to introduce our new mobile application so our readers can now enjoy the convenience of having instant access to our trusted news and information on the go," Tim Smith, General Manager Digital of the London Evening Standard stated in the press release. "The mobile application provides an extremely intuitive, personalized experience and supports a great sharing experience."

Author

Savita Sauvin

Date

2010-05-24 21:54

The Manchester Evening News Web site and its associated weekly newspapers unveiled a fresh new look with "bigger pictures, brighter features and greater reader interaction" on Monday, the newspaper announced.

The newly designed site has been moved to a new URL, www.menmedia.co.uk, in an effort to increase the visibility of its content from all its 17 titles on search engines, and to establish itself at par with its sister weeklies, HoldtheFrontPage.co.uk reported.
"In the past we had been penalised in search engine optimisation because all the content was split over different domains. It's also to keep in tune with how we work as we are all now under one roof," Paul Gallagher, head of online content at MEN Media, told HoldtheFrontPage. The new owner, Trinity Mirror, is "more than happy" with the final redesign and had input as to what would be included in the final version.

Author

Savita Sauvin

Date

2010-05-19 21:14

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