Date

Sun - 24.09.2017


launch

UK publishing group Archant has stopped publishing two of its free titles, The Harlow Herald and East Herts Herald, and replaced them with a weekly "newszine" called Scene, MediaGuardian reported today.

The new publication will have four local editions for Harlow, Broxbourne, Hertford, Ware and Stortford, according to Press Gazette. The 55,000 copies will be mainly distributed door-to-door although paid-for-sales, free pick-up and hand distribution will also be available, HoldTheFrontPage.co.uk revealed.

"The content will be wrapped up in a package which aims to fuse the excitement and thrust of a newspaper with the glamour and comfort of a magazine, supported by the website and a mobile site," Archant's Business Development Manager Jonathan Tewson stated in a press release.

Managing Director Stuart McCreery said the Scene series "was born out of necessity" due to the challenging "economic and multi-media climate in which we operate."

The last editions of the two weeklies were printed this week. Until June of 2010, The Harlow Herald had an average circulation of 36,227 copies, while The East Herts Herald distributed 29,109 copies, according to MediaGuardian.

Author

Clara Mart

Date

2010-09-03 16:07

Russian publishing house Kommersant will launch a TV channel that may be available on cable or the Web, Lenta.ru reported today. The channel's website outlined that it will focus on socio-political news content and that stories will "strictly" include only the facts and expert opinions.

RBC Daily wrote that Kommersant General Director Andrei Galiev confirmed the project will soon come to life and that the firm is looking into the various steps that should be taken to realise Kommersant TV. According to experts, initial investment in the project would have to be between US$2 million to $5 million, while the yearly budget must amount to $2 million, rg.ru noted.

David Shostak, operating director of video-gaming and computer channel Gameland TV, said that Internet TV currently has no real business model and that Web-based outlets as such serve to promote the channel and to gain extra audiences, as opposed to cable-based ones, which is where real monetization occurs.

Author

Alisa Zykova

Date

2010-09-01 13:47

Polish free daily Metro is launching a German edition of its newspaper in Berlin, Newspaper Innovation reported today.

Owned by Polish publisher Agora, the German edition will carry a circulation of 30,000.

The launch of the German edition is aimed at boosting tourism growth in Poland by providing Polish advertisers with an opportunity to reach potential customers beyond borders.

This is the third German publication launched by Agora since September 2009, according to Newspaper Innovation. The first German publication was awarded first prize in the "Marketing Solutions for Advertising Clients" category at the INMA Awards 2010 competition.

Author

Savita Sauvin

Date

2010-08-26 22:02

The French Week, an English-language weekly, was launched two weeks ago to inform the Anglophone community in France's Dordogne region about domestic news, Bloomberg reported today.

"We explain to the Anglophone in France what is going on around them and we add analysis and comment but also more fun things about culture, sport, leisure and gardening," editor-in-chief Miranda Neame said to the Agence France Press, MediaGuardian quoted.

The weekly, which has 16 pages and its published in the southwestern village of Castillones every Friday, has 76,000 euros ($99,000) of funding from five private investors and four full-time journalists, The Daily Star revealed.

According to French Week's website, the newspaper also has more than 50 bilingual correspondents around the country. The first issue had 40,000 copies but only 12,000 were sold.

Author

Clara Mart

Date

2010-08-12 20:54

American City Business Journals has unveiled the first national digital platform to reach "business spenders", MediaBuyerPlanner.com reported today.

CityBizNetwork, created by Charlotte-based bizjournals, will help buyers to coordinate advertising and media campaigns across more than 125 websites and reach some 15 million business spenders in more than 75 DMAs "on local trusted sites they use every day."

The newly launched business network is in the process of adding new publishers as it aims to reach 200 business sites and 25 million business professionals over the next year. The network offers traditional site-served ads and methodical targeting within the audience, according to the press release posted on PRNewswire.com. Having attracted some blue chip advertisers like AllState for small business opportunities, the network aims to reach educated business owners.

Business spenders are a lucrative demographic, but are also one of the most difficult to reach, the press release stated. "While much of this group's spending is on national brands, the majority of those dollars are also spent locally, complicating national marketers' ability to engage them and scale their audience across the fragmented online marketplace."

Author

Savita Sauvin

Date

2010-08-11 22:50

In order to increase user engagement with its website content, Yahoo News is experimenting with an "Infinite Browse" feature, which facilitates users to continue searching and consuming content on its network, PCMag.com reported last week.

As a part of this new feature, a small window opens at the end of a Yahoo News story with topical results found within the story, while encouraging users to "explore" pages within search. "These modules might look simple, but they harness an array of Yahoo! technologies and search sciences to complement the work of editors at Yahoo! News," Caroline Tsay, director of product management, and Marc Davis, a product manager stated on the YahooSearchBlog.

"In its first week, our internal data indicates that user engagement with this related search information in Yahoo! News is nearly twice the amount we see with similar features. We will be rolling this out to all users as soon as it is ready."

As the search engine's news network evolves its search-powered features beyond keywords, the news site is currently testing this feature with a small fraction of visitors before it goes fully public.

Author

Savita Sauvin

Date

2010-08-09 18:13

National Canadian daily The Globe and Mail has launched an iPad news app, available for download at the iTunes App store, Editor & Publisher.com reported today.

After several internal discussions with media companies trying to figure out how users will interact with the content on the mobile device, the company decided to offer the app on a two month free trial to begin with, thanks to the sponsorship from three big advertising partners, GM Canada, Infiniti and Capital One. This sponsorship is part of a multi-platform deal that also allows users access to the Globe's other mobile inventory free for two months.

The newspaper's app was developed by Spreed Inc. of Toronto, and provides readers with content specifically selected for the iPad featuring breaking news and analysis, a daily photo gallery and the ability to download content for offline reading, according to the press release by Canada Newswire posted on DigitalJournal.com.

Author

Savita Sauvin

Date

2010-07-29 23:07

Canada's main free commuter daily, Metro, on Tuesday unveiled a "radically redesigned newspaper" for its readers in Halifax, Ottawa, Toronto, Calgary, Edmonton and Vancouver, according to a press release posted on NewswireCanada.

The freesheet is looking to enhance its brand image, and is hoping to do that with a new look, including more colour, bolder fonts and an oversized masthead, as well as more images, graphics and fact boxes in place of plain text, the press release stated.

Photo: Via MarketingMag.ca

The newspaper is divided into five sections: News, Scene, Life, Sports and Drive, which will be available every Wednesday, according to the press release.

The newspaper has consolidated its fashion, food, finance and other lifestyle content into a new section called 'Life' to give the daily more of a magazine-like feel. Meanwhile, new columnists will be contributing across a number of sections, MarketingMag Canada reported.

The newspaper began rolling out redesigns across the globe last year and Canada is the last country to implement a new look.

Author

Savita Sauvin

Date

2010-07-01 21:45

A newspaper subscription website, newspaper-subscription.co.uk, has been launched in the United Kingdom by ThreePM, which also runs a magazine subscription website, InternetRetailing.net reported today.

The website offers discounts for both UK and international newspapers, as well as news magazines. Titles available through the site include The Times and Sunday Times, the Daily Mail and Mail on Sunday, The Independent and Independent on Sunday, The Guardian, The Observer, The Weekly World Edition of the Daily Telegraph and Sunday Telegraph and The Economist.
"Although the online 'range retailer' is still significant, for many consumers it's more convenient to be able to look at titles in just the specific subject areas of interest to them. We now give consumers the choice of how they find what they want," Don Brown, ThreePM's business director, told InternetRetailing.net.

The company's magazine subscription site, subscription.co.uk, offers one and two-year subscriptions, with delivery available to the United Kingdom, Europe, or United States or the rest of the world, with varying prices due to delivery charges. Users can also give gift subscriptions through the site, and browse magazines by category.

Author

Savita Sauvin

Date

2010-06-29 23:15

The Wall Street Journal plans to leverage its reputation in the United States for its technology coverage and will soon launch a new technology section for its European readers, Journalism.co.uk reported last week. The new section will cover technology business start-ups, entrepreneurs, gadgets and service activities in the tech business in Europe.

While the shape and structure of the upcoming tech section is still undecided, it will incorporate technology content from the United States edition and from the regional market as well, providing a mix of news and commentary that include "straightforward top quality reporting" supported by analysis on Heard on the Street and other blogs.

The new section will not chase every technological angle and avoid "baseless speculations," according to Neil McIntosh, editor of WSJ Europe. "We want people to feel they can absolutely trust what appears on the site." The section will have to tread "a very careful line," to provide balanced output while outsourcing blog content. While some content might go behind the paywall, and the news website will continue to follow a "mixed approach."

As part of the digital expansion efforts, publisher Dow Jones has advertised six vacancies for its online and mobile division, including the vacancy for an editor for its new technology section, a news editor and assistant news editor who will work cross-platform and a business development manager.

Author

Savita Sauvin

Date

2010-06-29 00:29

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