Date

Sun - 24.09.2017


launch

The Washington Post and Yahoo News have collaborated to launch "The Fast Fix," a daily video feature starring Chris Cillizza, managing editor of PostPolitics.com and author of the Post's blog The Fix, according to the UpshotBlog on Yahoo News. The video feature will offer analysis on the day's political news in 60 seconds.

While bringing together reader submissions, social media, and Cillizza's own intellectual curiosity to provide better analysis and insights on politics, the co-produced and co-branded video feature will offer nonpartisan political commentary covering the "so what?" and the "now what?" through fast, visually active analysis of both over-reported issues and important but under-reported political topics, according to the press release posted on MarketWatch.com.

Image: MediaBistro.com

Author

Savita Sauvin

Date

2010-09-30 20:13

In an effort to tap the mobile platform for revenue, Australian media group Fairfax has unveiled iPhone apps based on the subscription model for its newspapers, The Sydney Morning Herald, The Age, Brisbane Today and WAToday, the Sydney Morning Herald reported yesterday.

While most newspaper publishers have opted for a one-off fee payment system, the Fairfax group is the first publisher to have launched an iPhone app based on the subscription model, according to the Sydney Morning Herald. Readers can download the apps from the Apple iTunes store at a monthly charge of $2.49 and those who opt for subscriptions over a six-month period are entitled to a 15 percent discount, and therefore will pay only $12.99.

Image: AdNews Australia

"It's the first move by Fairfax Media to charge for its online news content on a mobile phone," Brian McCarthy, chief executive at the Fairfax group, was quoted by The Australian as saying. "The development of the apps is a milestone in our ongoing strategy around the delivery of content through digital platforms."

Author

Savita Sauvin

Date

2010-09-30 19:36

The International Herald Tribune will launch a news weekly supplement in association with Reuters tomorrow MediaGuardian reported yesterday. The weekly supplement, called Middle East with Reuters, can be found every Thursday in the IHT's Middle East print editions.

The inaugural four-page issue of the weekly supplement will feature dedicated regional news, business, opinion and culture coverage from IHT, The New York Times and Reuters correspondents, while focusing on emerging trends and themes throughout the region, according to the press release posted on AFXNews.com today. This weekly issue is meant to complement the current coverage of the Middle East with analysis of the daily newspaper and authoritative world reporting.

Image: Guardian.co.uk

"The joint launch emphasises the way in which large media organisations are now prepared to team up in order to reach wider audiences," MediaGuardian pointed out. The weekly supplement will draw on the coverage of more than 200 Reuters journalists covering the Middle East at local and international level.

Author

Savita Sauvin

Date

2010-09-29 17:04

Having recently restructured and deviated focus to digital media operations, U.S. national daily USA Today unveiled its first standalone glossy women's health publication, Fresh: Women's Health Guide, from its YourLife stable, Editor &Publisher reported yesterday.

The magazine will cover everything about health, "From advice on how to get a good night's sleep to how to live healthy and spend less," according to the press release. The magazine is available at newsstands nationally for US$7.99 and can also be purchased online.

Image Source: USAToday.com

The inaugural edition of the women's health magazine features soccer star Brandi Chastain talking about ways to stay fit and healthy over 40, HGTV's David Bromstad offering tips on making a room pop without spending a fortune, a special breast cancer section on ways to fight back and, 61 ways to live healthy and spend less among others, according to the press release posted on PRNewswire.com.

Author

Savita Sauvin

Date

2010-09-29 16:56

Kicking off an online revolution in traditional display advertising at Advertising Week in New York, AOL unveiled its display advertising initiative called Project Devil, which aims to transform online advertising by improvising on aesthetics, impact and interactivity of ads, NewsandTech.com reported yesterday.

Through this initiative, the company is aiming for a "fundamental redesign of the Web," which is incredibly "bold and ambitious," Jeff Levick, AOL's president of global advertising and strategy told MediaWeek.com. The company's two ad platforms namely- the company's mega ad network, Advertising.com and its popular ad-serving platform, AdTech will support growth of the Project Devil initiative.

Image Source: RealTimeAdvertisingWeek.com

Author

Savita Sauvin

Date

2010-09-28 20:10

Tindle Newspapers Group, which owns more than 200 local titles in the UK, launched on Friday three weeklies despite the economic downturn that continues to affect the industry, Press Gazette reported.

The Barnet & Potters Bar Press, the Hendon & Finchley Press and the Edgware and Mill Hill Press will be distributed door to door to 90,000 homes in the North London, the company announced in a press release. The weeklies have ultra local news of areas already broadly covered by The Press, one of Tindle's publications.

Sir Ray Tindle, founder of the Tindle Newspapers Group, during the launch of a press facility. Photo source: NEWBURY Weekly News Printers Ltd

"It gives us the chance to get closer to the readers and advertisers in the communities we serve," said Alison Cruse, publishing director of North London & Herts Newspapers.

In March, Tindle Newspapers launched other four local titles in Enfield and Barnet as part of an overall strategy to increase the number of community newspapers in England and Well, the Press Gazette noted.

Author

Clara Mart

Date

2010-09-27 16:06

The parent company of Chicago Sun-Times, The Sun-Times Media group, has re-launched 16 of its news websites, including five dailies and 11 weeklies in the west region of Chicago suburbs after overhaul, Editor & Publisher reported yesterday.

This re-launch of news sites is a part of the conversion of its papers to the Sun-Times Media Desk platform, for which the company started laying the foundation earlier this year, according to NewsandTech.com. To enable better coordination of operations among its five newsroom divisions and promote content sharing, the media group has deployed ContentPublisher editorial app hosted by Digital Technology International to merge its editorial operations and facilitate multichannel publishing.

"These accomplishments are a significant milestone in our company's plan to convert all of our newsrooms to a modern, Internet-based 'in the cloud' system and relaunch all of our newspaper websites, creating an even greater experience for our readers and advertisers," Sun-Times Media CEO and vice chairman Jeremy L. Halbreich and, President and COO Rick Surkamer said in a memo to staffers, Editor & Publisher reported.

Author

Savita Sauvin

Date

2010-09-24 16:46

News weekly Bloomberg Businessweek plans to publish a series of country specific reports to provide global business leaders and advertisers with deep and unique insights on the leading industrial countries in the global economy, according to a press release posted on BusinessWire. The inaugural edition of the country-specific report series will focus on Germany, and will be featured in the Oct. 4-10 issue.

The launch is set to coincide with the 20th anniversary celebrations of German reunification and will be available on newsstands from Oct. 1. This move by the news weekly is aimed at capturing the interest of readers and attracting readership from its rivals, Fortune and The Economist, according to MediaWeek.co.uk.

Image Source: MediaWeek.co.uk

Author

Savita Sauvin

Date

2010-09-23 17:00

Two Indian national dailies, The Hindu and The Times of India, have published "talking advertisements." The ads for a Volkswagen campaign uses a light sensitive speaker that has been placed on the newspapers, which broadcasts audio as light falls on the device, Journalism.co.uk reported yesterday.

The audio broadcasts play in an endless loop until the reader closes the newspaper, Reuters pointed out. While taking ads and moving ads have been tried before, "this must be the first time daily newspapers of the size and reach of ToI and Hindu have done it at a time when American newspapers like the New York Times and Washington Post are just about coming to terms with the reality of advertisements on the front page," Sans Serif pointed out.

The talking ads are being done for two days in a row. The first ad is featured in the Madras edition of yesterday's Hindu and today on Times of India for Bangalore, Mumbai, Pune and Delhi markets, according to Sans Serif. A light-sensitive speaker weighing not more than 10 to 15 grams is stuck on the extreme left panel of the Volkswagen ad found on the last page of the newspaper's.

Author

Savita Sauvin

Date

2010-09-22 17:22

Turkmenistan's Union of Industrialists and Entrepreneurs presented on Friday the launching issue of Rysgal, the first privately owned newspaper in the country, Turkmenistan.ru revealed.

The first issue of the eight-page paper, which is published in Turkmen and Russian, featured on its front page an article written by President Gurbanguly Berdymukhamedov "congratulating Turkmen businessmen for publishing their own newspaper and promising his full support to private entrepreneurs," Hurriyet Daily News reported.

Image: Central Asia newswire
According to the State News Agency of Turkmenistan, the publication will cover the activities of the Union of Manufacturers and Entrepreneurs as well as stories of successful Turkmen businessmen. It will also provide information about domestic and foreign markets.

However, the periodicity of the newspaper or numbers about the copies distributed were not revealed.

Author

Clara Mart

Date

2010-09-21 18:20

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