Date

Thu - 21.09.2017


launch

Indian daily NaiDunia last week launched an eight-page newspaper for children between ages 11 and 17 called NaiDunia Disha, afaqs! news site reported.

The Berliner-format paper is published six days a week and is distributed in 20 schools of Indore city, where is expected to reach 15,000 students. According to Exchange4media.com, the publication includes current news and puzzles, jokes, riddles and a science section.
"The reason why students shy away from the traditional newspapers is the newspaper itself," said the vice-president of sales and development Debu Mishra. "The content is not made keeping children in mind. They deserve knowledge supplement, along with the textbook studies."

Mishra said that NaiDunia Disha, which is only available in the schools on demand, would be distributed in other cities like Bhopal, Gwalior and Raipur.

Author

Clara Mart

Date

2010-11-22 22:07

MEN Media, an affiliate of UK publisher Trinity Mirror, revealed that on November 25 it will launch a business magazine called Business Week for its audience in Manchester, paidContent reported.

By the end of January 2011, Business Week aims to achieve a circulation of 12,000, The Drum added. The move can be understood as a way to boost the title's presence throughout Manchester's business circle.

Image: Journalism.co.uk

"This investment shows that MEN Media are committed to producing the best in business coverage in Greater Manchester across all of our titles and websites, which will benefit the business community in the area as a whole," said MEN Media Managing Director David Sharrock.

According to Manchester Evening News, the 40-page colour title will be the only weekly of its kind in the region. Content includes news, in-depth coverage, interviews, advice and profiles, written by MEN's specialized business reporters.

Author

Alisa Zykova

Date

2010-11-19 15:48

Apple will launch its iAd mobile advertising network in the United Kingdom and France in December, and in Germany in January, MediaGuardian reported today.

The service, which launched in the United States on July 1, displays targeted ads in iPhones and iPod Touches, letting users stay within their current app. According to Brand Republic, the European version includes advertising from Nespresso, Perrier, Turkish Airlines, L'Oreal and Absolute Radio, among others.

"In just four months, we've doubled the number of advertisers on the network and thousands of developers now have a valuable new source of revenue," Apple's vice president of iAd Andy Miller stated in a press release, claiming that users remained engage with the ads for an average of 60 seconds.

Miller also said the expansion would "create even more great opportunities for developers." The company, which hosts and sells the ads, allows third-party developers to keep 60 percent of the revenue they generate.

However, MediaGuardian reminded that "only two of the first 17 U.S. advertisers managed to use it for a campaign in the first month following launch, with just three more in August."

Author

Clara Mart

Date

2010-11-18 20:41

The free daily market in Iceland, which has the highest number of free daily copies for every 100 people, just got a little more competitive.

Jón Kaldal, previously the editor of Frettabladid, has launched a new free weekly, called "Fréttatí­minn," according to a report by Newspaper Innovation. The new freesheet was launched in October, and is owned by Kaldal and five other co-workers. Each edition of Fréttatí­minn has 72 pages, and the goal is to fill 55 percent of the newspaper with advertising.

The newly launched weekly has a circulation of 82,000 copies, and six weekly editions have been published so far.

The country has two paid dailies, Morgunbladid & DV, and one free daily, Frettabladid, according to Newspaper Innovation.

Author

Savita Sauvin

Date

2010-11-16 17:03

Somalia's Ministry of Information has launched a weekly newspaper called "Dalka (The Country)" and daily Somali-language news bulletin online, SunaTimes.com reported today.

Through this initiative, the Ministry aims to engage with the public and contribute to the overall increase in oral literacy in Somalia, while providing the government with an extra source to inform the Somalis about key developments inside the country and about international developments as well.

Image: SunaTimes.com

In addition to topical issues covered by the newspaper, such as politics, reconciliation, business, health, education, youth, women, and sports, it will also carry a page dedicated to Somali poets and musicians, according to a report on the SunaTimes.com. The publications will document key events in hard retrievable form and will be published by the Somali National News Agency (SONNA).

The publications can be followed through the Radio Mogadishu website as well as through e-mail circulations. Users can also sign up through sonnanews@gmail.com.

The Ministry aims to launch printed version of the newspaper too, and plans to launch English and Arabic language editions of the publications as well.

Author

Savita Sauvin

Date

2010-11-12 18:37

In a move that could threaten Google, Yahoo and AOL, social networking giant Facebook is planning to launch a webmail service on Monday, Slate reported today.

"Facebook has the world's most popular photos product, the most popular events product, and soon will have a very popular local deals product as well," TechCrunch's Jason Kincaid wrote.

Image via CNet

The initiative (termed "Project Titan") is believed to have e-mail features that analyse events, photos and friends from a user's page and use the data to then analyse e-mail and short messages, The Inquirer reported. Users will have facebook.com e-mail addresses, the Financial Times informed.

"The big unknown, though, is what Facebook e-mail could supply beyond an inbox and address book. Gmail genuinely innovated with storage capacity, the ability to archive e-mail, secure communications by default, and customisation through labs features. What might Facebook accomplish, especially given its quantitative knowledge of who is most important to whom in the social realm?" pondered CNet's Stephen Shankland.

Author

Alisa Zykova

Date

2010-11-12 17:59

Weekly Indian newspaper The Sunday Guardian unveiled a beta version of its online version this weekend, Exchange4Media.com reported today.

The second section of the website, Guardian20 will take three more weeks to come up.

When quizzed about attempts to monetize the news site, MJ Akbar, editor-in-chief of the Sunday Guardian, was quoted by Exchange4media.com as saying: "We will not be creating any pay-walls or asking readers to pay. Pay-walls might be a necessary evil in this business, but that experiment is being conducted by media superpowers like Murdoch and the NYT. Let's just say we are monitoring those developments. By providing content online for free, we don't anticipate any fall in the subscription revenue. We have been growing at a pretty fast and steady rate and the Internet just allows us to reach a much larger audience, especially outside Delhi. We've had good support from online advertisers, who have seen the quality of content and style, and are very excited to be on board."

The content from the weekly newspaper will comprise of the content on the website and some original content specifically for the online edition will also be created.

A separate team has been established to manage and maintain the news site, according to a report by Exchange4media.com. The news site will be using social networking tools to promote the website.

Author

Savita Sauvin

Date

2010-11-09 19:29

To help readers catch up on all the happenings during the week, Yahoo! News has launched a "Weekend Edition" to cater to the working masses, TheFasterTimes.com reported last week. The edition is sponsored by General Motors division, Buick.

The Yahoo! News Weekend Edition will offer compelling original video and relevant editorial content programmed for the weekend audience, while helping the sponsor engage with the more than 90 million monthly unique visitors, according to the press release posted on BusinessWire.com.

"With Weekend Edition, we've established a destination that features lighter lifestyle-oriented news programming, which we already know is more popular with our weekend audience," Mark Walker, vice president and head of Yahoo! News stated in the press release. "This program also aligns perfectly with Buick's target demographics and brand attributes, which makes Buick an ideal partner for Weekend Edition."

A new branded segment will integrate the Buick brand into video and editorial content in a premium-content environment called, "Discovered by Buick", which will provide the brand an opportunity to connect with Yahoo! users, according to BizJournals.com.

Author

Savita Sauvin

Date

2010-11-08 18:05

Politico will launch early next year Politico Pro, a subscription news service focused on energy, technology and health care coverage, The New York Times reported yesterday. The service will cost between US$1,495 and $2,500 a year for the first topic, and $1,000 for every additional topic.

"There is a perception that this market is overserved, when we actually think it's underserved," executive editor of Politico Jim VandeHei said. "The idea is that we want to find multiple revenue streams so we can grow even bigger."

Since 2006, Politico has offered free content on its website and has distributed free copies of its print edition in Washington, The New York Observer pointed out. Its main source of revenue is advocacy advertising in its newspaper.

More recently, other media companies have expanded their Washington coverage. Two weeks ago, Bloomberg announced the launch of a news subscription service that will focus on the U.S. federal government. Yesterday, the National Journal relaunched its website offering more daily content and special features, The New York Observer reported.

Author

Clara Mart

Date

2010-10-26 16:25

UK title The Independent is prepping to launch on Oct. 26 a new daily, called "i," which will target readers in their 20s, MarketingWeek.co.uk reported today. The launch date's announcement comes after weeks of industry speculation suggesting The Independent could change to a freesheet, a notion that has been dismissed by owner Alexander Lebedev.

i's launch is "targeted at readers and lapsed readers of quality newspapers, and those of all ages who want a comprehensive digest of the news in printed form," the publisher reported today. It is hoped that the quality daily will complement The Independent newspaper, which remains priced at £1, and will be available for sale at newsstands from Monday to Friday at a cover price of 20p.

Image Source: MediaWeek.co.uk

Author

Savita Sauvin

Date

2010-10-18 20:46

Syndicate content

© 2015 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation