Date

Fri - 22.09.2017


iPad

Even though the iPad has not been launched in Denmark yet, Denmark's largest publishing group Berlingske Media is already ready for it. At the 17th World Editors Forum in Hamburg, digital business development manager Annemarie Kirk presented how Berlingske Media is approaching the tablet, after a remarkable history of 261 years in publishing.

The company set up a project group with only a hand full of members and a shoestring budget which followed the development of the iPad closely. With most money being raised through print media and the majority of readers being around 60 years old, Berlingske Media realizes the chance to reach young readers and other new target groups through tablets. One of the study group's most significant findings was that users first and foremost want simplicity and their respective, preferred niche content.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-10-07 19:37

In the United States, owners of tablets like the iPad spend 75 percent more time reading newspapers than those without these gadgets, according to a survey conducted by the Harrison Group and publishing service company Zinio, the Los Angeles Times reported today.

Users of reading devices such as the Amazon Kindle also dedicate at least 50 percent more time on newspapers and 45 percent more time reading books. The study explained users make up the time by watching less television and going online less, PRNewswire revealed.

"For years, our consumer research has demonstrated the growing demand for digital reading. The ease of access, the convenience of content storage and now the high quality of the screen experience makes reading fast and fun," said Jeanniey Mullen, executive vice president and chief marketing officer of Zinio.

Author

Clara Mart

Date

2010-10-05 22:03

A survey conducted by the Association of Online Publishers found that UK-based publishers are more focused on mobile platforms and tablet devices to help next year's digital ventures, pointing out that innovative technology is "at the heart of their business development plans over the next 12 months" and will promote "dynamic growth," a press release stated.

Ninety-one percent of the participants said they are hoping to improve revenues from mobile devices whereas 86 percent are enthusiastic about the launch of tablet computers, The Independent reported yesterday. Other opportunities publishers saw include high speed broadband connection, social networks, paid content, e-Commerce and behavioral targeting. Sixty percent considered it to be necessary to offer online content that is local, BCS mentioned.

Image: MediaGuardian

Author

Alisa Zykova

Date

2010-09-28 18:22

France's regional dailies announced Tuesday the launch of a "digital kiosk" for Apple's iPad that will allow users to purchase about 250 local editions of 30 titles, Agence France-Presse reported.

The application is available for free download from iTunes and offers the front page and a summary of the paper's issue. A PDF download of the entire issue is available for €0.79 (US$1.06), said Pierre Jeantet (left), president of the Syndicat de la Presse Quotidienne Régionale (SPQR, the Syndicate of Daily Regional Press). According to Jeantet, the venture could be viewed as the first victory of an industry that is trying to establish a paying strategy for online news content. He further mentioned that a study by marketing firm BVA showed that 7 percent of the French population was planning to buy a tablet computer, a figure that demonstrated a potential 4 million buyers, Actualitté wrote.

Author

Alisa Zykova

Date

2010-09-24 15:30

Hearst Magazines has appointed Sales Executive Avi Zimak (left) as ad director for its tablet operations in time for the October launch of the applications "think tank" called The App Lab, paidContent reported earlier this week. In light of the industry's leap towards tablet-aimed content, the group might also be setting aside an area of Hearst Tower early next year to place iPhone, iPad and other tablet products on display, Web Newser informed.

A recent survey by YouGov discovered that more than half of iPad users in the UK employ the device for reading newspapers and magazines, Telecom Paper stated. According to The Telegraph, TechMarketView Chairman Richard Holway said that he was not surprised by the data, since "the experience of reading a newspaper on an iPad is very natural." Other uses of the iPad featured playing games (50 percent of users), listening to music (40 percent) and reading books (33 percent).

Author

Alisa Zykova

Date

2010-09-23 23:01

Blackberry manufacturer Research in Motion (RIM) will be announcing an upcoming tablet device next week at a developer's conference in San Francisco, said people familiar with the company's plans, The Wall Street Journal reported Tuesday. According to PC World, industry expects Jack Gould and Gartner Research's Carolina Milanesi both outlined that the tech firm should back away from the consumer market and instead focus on enterprises, adding that security and productivity should be of greater concern than consumption and entertainment.

"If you're a smartphone vendor today the natural way to continue to growing your business would be to introduce a tablet," said Tech Analyst Tim Bajarin from Creative Strategies, USA Today reported. "In that context I believe it's quite necessary for RIM to deliver (one) as a competitor to Apple, and for that matter Microsoft."

Author

Alisa Zykova

Date

2010-09-23 20:25

The upcoming Digital Editors Network (DEN) meeting on Oct. 14 in Manchester, England will feature discussions regarding online journalism standards, digital editions and data scraping, Journalism.co.uk reported today. According to How Do, the agenda will include debates surrounding newspapers' responsibility towards blogs and Twitter entries written by journalists and corrections of online content.

"The Government is promising to unleash a tsunami of data and how publishers respond to the opportunity will be crucial to the development of online journalism," said Nick Turner, the event's organiser, according to the DEN blog. "Rumours of a new iPad subscription plan for publishers being prepared by Apple should focus minds on how we make the most of new platforms. Finally, we aim to consider how far the self-regulatory framework that upholds newspapers standards should extend in the online world."

Participants include Will Gore from the Press Complaints Commission (PCC), Ben Edwards, from digital publisher PageSuite and Francis Irving from ScraperWiki, which provides online tools to gather relevant information from the Web regarding a given subject.

Author

Alisa Zykova

Date

2010-09-23 19:27

Following reports that Apple is stepping up its efforts to get publishers on board for a proposed newspaper and magazine subscription portal run through Apple for publications on the iPad and iPhone, Agence France-Presse has reported on concerns on surrendering control over subscriptions to the tech giant.

An 'iTunes for news' seems a logical step for Apple, which as well as its groundbreaking music store, also sells TV shows, films and more recently, books. And iTunes has been credited with helping to curb the trend of illegal downloading songs which threatened to seriously damage the music industry. The simplicity and convenience of iTunes has persuaded millions of people to purchase music online, and many have wondered if it could do the same for news.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-09-23 16:42

The Telegraph Media Group is launching its first free iPad app in association with Audi as the launch sponsor, Mediaweek.co.uk reported today.

The app will make editorial content from the UK media group's newspapers, Daily Telegraph and the Sunday Telegraph, available for free throughout the week, according to the newspaper.

Image Source: Telegraph.co.uk
"We are delighted that iPad users will now be able to enjoy the best journalism from The Daily Telegraph and The Sunday Telegraph," Edward Roussel, digital editor of the media group was quoted by the newspaper as saying. "This development demonstrates Telegraph Media Group's dedication to making its content accessible to the widest possible audience on all key platforms."

The content available on the iPad will include world news, UK news, politics, sports, business, editorial, features and cartoons. While the newspaper stated that the app is available for free download from the iTunes store for a 'limited period' and readers can download content from 5 a.m. daily, no further information was provided.

Author

Savita Sauvin

Date

2010-09-21 15:31

Even though the leaves are barely changing colour, electronic retailers are looking towards the holiday season for sales. The Wall Street Journal reports that people are more interested in buying tablets and multi-use mobile phones over traditional electronics such as televisions and PCs. For the newspaper industry, this could potentially broaden the market of consumers.

Brain Dunn, chief executive of the electronics store Best Buy, notes that people are becoming more interested in staying connecting regardless of their location. "People are willing to disproportionately spend for these devices because they are becoming so important to their lives," he states. The numbers speak for themselves; Dunn estimates that the introduction of the iPad has chewed into sales of laptop PCs by roughly 50%. Television sales have also dropped off, as people are interesting in buying mobile devices they haven't previously owned rather than upgrade their current entertainment systems.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-09-20 15:47

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