Date

Fri - 22.09.2017


iPad

The UK version of Wired magazine has launched its first iPad edition, priced at £2.39, Journalism.co.uk reported yesterday. From 2011, the Condé Nast publication will seek to offer monthly downloads, after studying both consumers and advertisers.

"We believe the key to a successful app edition is to use multimedia to enhance storytelling rather than to distract from it: to provide video when the user really needs to 'be' somewhere, and audio when you want to hear a music track, rather than using gimmicks simply because they're an option," said Wired UK Editor David Rowan, Media Week reported.

According to Media Week, a Condé Nast spokesperson brought to light that Wired was in the process of conceiving subscription offers for loyal readers who either access the iPad app or obtain print content.

The app permits both 360 and 3D views of pictures while also offering an issue overview, a drop-down contents page, animated infographics, interactive text as well as image galleries.

Author

Alisa Zykova

Date

2010-11-05 15:40

Poynter's Damon Kiesow has called upon publishers and Apple to create a "real digital newsstand" for the iPad. Kiesow highlights the "confusing array of options" facing the consumer, as publishers choose different ways to make their readers pay.

Last week, Newsweek released an iPad app that allows readers to buy subscriptions through Apple's in-app purchasing system. This is one of the options available to publishers which makes it very easy for consumers to make purchases - it is as simple as clicking a button within the app - but means surrendering significant cash (30% of the revenue) and control (access to consumer data) to Apple. The technology to offer the subscriptions was developed by Urban Airship, according to The New York Times.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-11-03 17:07

Apple's iPad is expected to be officially available on the Russian market during the second week of November, Utro.ru reported Monday. According to Vesti, the device will be sold at the same price across all carriers starting from November 10 or 11.

Vesti outlined that an iPad with a Wi-Fi option and memory capacity of 16, 32 and 64 Gb will cost RUB19,990 (€462 or US$650), RUB23,990 (€555 or $780) and RUB27,990 (€647 or $910), respectively. Devices with a 3G feature will cost RUB24,990 (€578 or $812), RUB28,990 (€671 or $942) and RUB32,990 (€763 or $1073) for the same respective memories.

Rossiiskaya Gazeta reports that Russian citizens will be paying more for the device than Americans or the Japanese, but less than Germans and Italians. Industry experts predict that global sales of tablets in 2010 will be close to 19.5 million, Cumpulenta says. Next year, the number could escalate to 55 million devices.

The iPad might bump off its largest competitor in the country, Samsung's Galaxy Tab, according to J'Son&Partners Analyst Sergei Savin, RIA Novosti informed. Mobile Research Group Analyst Eldar Murtazin mentioned that no other tablet manufacturer could attain the same presence as Apple in the field.

Author

Alisa Zykova

Date

2010-11-03 16:37

Being able to buy an issue or subscription on one device, and then access it across devices makes sense for device and app users. And, for the most part, it also makes sense for the makers of gadgets - Apple, Amazon, and others. However, it doesn't make sense for publishers looking to sell their own multi-platform subscriptions, paidContent's Staci Kramer wrote yesterday.

It is in the publisher's best interest to control their customer relationships and their brands across devices. Amazon announced its vision is to allow customers to "buy once, read everywhere" - a stance that could lead to content creators locking horns with device-makers.

Image via Melville House Publishing

For example, Kramer writes: "The NYT has invested considerable resources in an iPad app that eventually will be part of its metered plans. Selling subscriptions on the Kindle or Nook makes sense. Selling one that works on an iPad and competes with that, not so much."

Amazon has also said that in the future, it will allow users to lend e-books on the Kindle for 14 days, depending on the publisher's discretion, Retail Digital reported today.

Author

Leah McBride Mensching

Date

2010-10-26 23:58

According to a new Nielsen study, news takes the cake as the most popularly viewed type of content on the iPad, Poynter reports. The study, called "Internet Connected Devices," shows that news is the top content category, with 44 percent of iPad users viewing news regularly. Music comes in second, with 41 percent of users consuming on a regular basis.

But even with the boom of the iPad, the study found that more people still access news from their iPhones. Although iPhone news junkies fall two percent behind music consumers, 51 percent of users read the news on their phone.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-10-25 21:24

The New York Times revealed on Friday its updated iPad application, which gives readers access to the content of the newspaper's 25 sections, Mashable.com reported. This version replaced the Editor's Choice app, which only offered a selection of daily articles.

The new app will be free until January of 2011, when users will be required to pay for subscription. The charges will be applied at the same time that the newspaper's paywall will be put up, paidContent.org informed. Although prices were not disclosed, the subscriptions are expected to be monthly or annual.

"When we go to the pay model, there will always be something you can access without having a paid subscription," said Yasmin Namini, senior vice president of marketing and circulation at The New York Times Media Group. "Whether it will be the free four sections you get without registering or something different, that's to be determined later."

This version corrected some of the problems of the old app by giving readers more access to multimedia features and full size photos while allowing them play videos within an article, Agence France-Press revealed.

Author

Clara Mart

Date

2010-10-15 23:18

Worldwide sales of tablet computers are expected to reach 54.8 million in 2011, and more than 208 million in 2014, research firm Gartner announced today. By the end of this year, 19.5 million units are expected to have sold globally, Agence France-Presse reported.

The growth of tablet sales is mainly due to Apple's iPad, which launched in April. Gartner's forecast shows that the iPad will account for more than 80 percent (or at least 15.6 million units) of tablet sales this year. Analyst Carolina Milanesi told The Wall Street Journal she thinks tablet computers will end up gobbling up the market share for other portable devices, including handheld gaming devices, e-readers, netbooks and media players.

Image: TechWorld
"Mini notebooks will suffer from the strongest cannibalization threat as media tablet average selling prices (ASPs) drop below $300 over the next two years," she said, according to The Register. Prices are also expected to continue dropping, making the devices more accessible to more people, she added.

Author

Leah McBride Mensching

Date

2010-10-15 23:02

The New York Post yesterday launched an iPad app that gives subscribers 30 days of access to the full edition of the paper, including Page Six, for a US$1.99 download fee, Forbes.com reported.

Readers will also be able read old issues, access multimedia galleries and a "Make Your Own Cover" feature, which allows subscribers "to write their own headlines to share with friends and suggest to Post editors for a spot in the online gallery or newspaper," Mediabistro.com revealed.

After the introductory 30-day trial, the subscription will cost $6.99 for a month and $74.99 for year. According to Forbes, the New York Post is the first newspaper without a paywall that Apple is allowing to launch a paid app.

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Author

Clara Mart

Date

2010-10-14 21:35

Prominent business daily The Financial Times has generated more than £1 (US$1.58 or €1.14) million in advertising revenue through its iPad application, MediaWeek reported Tuesday.

"My job is to make the FT brand sweat. "Print [advertising] isn't dead but media owners are just having to find new ways to put [different models] together," Ben Hughes, the paper's deputy chief executive, said at the MediaGuardian Changing Advertising Summit, the Guardian wrote.

Image: Brand Republic


The app was launched in May and serves more than 400,000 paying subscribers. According to the Guardian, it accounts for 10 percent of new digital subscriptions. Print ads only make up 40 percent of FT's total profits.

Hughes outlined that the shifts in the ad industry were not restricted to ventures arising from new technology and that the publication was branching out into other areas (like events), the Guardian added.

In the following two week after the app was launched, the outlet saw three times more downloads (130,000 to be exact) than its iPhone app, Brand Republic pointed out.

See also:

Author

Alisa Zykova

Date

2010-10-13 16:16

Quarterly lifestyle magazine Intelligent Life, published by The Economist, will be available on the iPad for free, Poynter.org reported last week. Financial group Credit Suisse is sponsoring the venture and including its adverts within the iPad edition, BayNewser informed.

paidContent's Robert Andrews wrote that the initiative hinted that tablet devices might be helping print outlets to dive into "previously unreachable" territories. "Coupled with digital distribution, they appear to see an opportunity both to move neatly from print to digital neatly and to take advantage of the enhanced distribution scale that digital affords," he said. "News Corp is using the opportunity to devise a new, nationwide mass-market news title for the U.S. on iPad only, along the lines of its New York Post and The Sun but overcoming the distribution limitations of print to go large."

The title would be available in the US solely on the iPad, according to its website. Across Europe, Africa and the Middle East, Intelligent Life is available at newsstands but in North America it's reachable only by subscription.

Author

Alisa Zykova

Date

2010-10-11 22:06

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