Date

Mon - 20.11.2017


iPad

The New York Post hasn't made any real money in years. That's why it's an unlikely frontrunner in the publishing industry's uneasy turf war with Apple and the IPad. And even though it comes from a company that is spending tens of millions to invent a new news product for the IPad (News Corp's "The Daily"), the Post has fired the loudest and most effective shots for the newspaper industry directly at Apple's broadside.

Continue reading on C-Scape

Author

Anton Jolkovski

Date

2011-07-04 10:00

An insight into the work behind the scenes on The Telegraph's iPad app - moving from a free/insight gathering stage to paid.

Taken from Tim Rowell, Telegraph Director of Mobile Product Development's presentation, at the Media Briefing's Mobile Strategies event.

Continue reading on Association of Online Publishers

Author

Anton Jolkovski

Date

2011-07-04 09:33

The San Francisco Chronicle will release an app for the iPad today, bringing a daily edition of the newspaper to Apple's tablet computer along with breaking news and live updates throughout the day.

San Francisco Chronicle for iPad, which will be available in Apple's App Store this morning, will include articles from each day's edition along with photos, videos and other content exclusive to the tablet.

Continue reading on SFGate

Author

Anton Jolkovski

Date

2011-06-01 17:46

by ukaop.org.uk

Ahead of the ePublishing Innovation Forum, we caught up with Audra Martin, VP, Customer Engagement and Operations at the Economist, where she is speaking on 'a pricing strategy that suits you and your customers', with the Economist's iPad/iPhone app downloads reaching over 1 million.

What are the main learnings from your iPad launch, and managing the ongoing product development process around it?

Continue reading on Association of Online Publishers

Author

Anton Jolkovski

Date

2011-05-25 10:39

At Miratech, we are interested in the difference between reading on an iPad and a printed newspaper.

Readers remember an article read in a newspaper better than an article read on an iPad. Readers are more likely to skim over articles on an iPad than in a newspaper.

Continue reading on miratech.com

Author

Anton Jolkovski

Date

2011-05-23 16:47

Twenty-five thousand people read The Times on iPad each day. Its stablemate The Sunday Times counts 22,000 readers, including two million iPad page views.

Those numbers may sound small (in print, the papers circulate an average 446,109 per day and 1,031,727 on Sunday). But they're a start and they point to the popularity of iPad within the new multi-platform paid ecosystem.

Continue reading on paidContent:UK

Author

Anton Jolkovski

Date

2011-05-13 10:56

Time Inc., the country's largest magazine publisher, has reached a deal with Apple Inc. (AAPL) to make all its iPad editions free for print subscribers, marking a break in the impasse between publishers and Apple and lending support to Time's contention that it's business-as-usual after the ouster of its chief executive.

Starting Monday, subscribers to Sports Illustrated, Time and Fortune magazines will be able to access the iPad editions via the apps, which will be able to authenticate them as subscribers. Time Inc.'s People magazine already had such an arrangement, but readers of most publications have had to pay separately for the iPad version regardless of their subscriber status.

Continue reading on Morningstar

Author

Anton Jolkovski

Date

2011-05-03 10:46

When it comes to launching a newspaper app, the first priority is to define your target group and understand their desires, says Romanus Otte, General Manager of Welt Online in Germany, which produces the country's leading news app.

Mr Otte presents numerous insights in his presentation at WAN-IFRA Digital Media Europe, held in London from 11-13 April.

For Die Welt, the target was the modern newspaper reader - with the emphasis on "newspaper" -- someone who values professional journalism, loves to read, wants curated content, knows what is possible on connected devices, but is neither a digital native nor avant garde.

"The newspaper readers praise us for bringing the newspaper they love to the iPad," says Mr Otte. "The digital natives criticise us, saying this is not what the iPad is for, 'I want the internet there.'"

Die Welt's app is the market leader, downloaded to nearly half of all iPads in Germany. It tops all categories in the app store in Germany and was chosen App of the Year by iTunes in Germany for 2010.

Die Welt on iPad is much like a newspaper but is always up to date, includes videos, can be stored, shared and contacted easily, and provides tomorrow's issue the night before. It sells for 15.99 Euros a month or 129.99 a year.

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Author

Anton Jolkovski

Date

2011-04-14 10:04

Microsoft's new Bing iPad app, released Thursday, does more than search -- it begins to remake the newspaper experience in digital form.

The app is not being marketed as a news platform, but journalists should consider it one because it offers a great local information utility for the iPad age.

Continue reading on Poynter

Author

Anton Jolkovski

Date

2011-04-13 09:01

A year ago, publishing on the iPad wasn't on anyone's agenda. Now it seems as if it's all anyone wants to talk about.

Here's what Holm Münstermann, Head of Strategy & Advertising at Axel Springer, Europe's largest newspaper publisher, has to say: "We see the iPad app as the new print."

The reason for this optimism is that the iPad can combine the best of both print and digital - unlike an online portal, it has a beginning and end, and it can be read offline. But it also allows for digital storytelling, navigation, other attributes of the digital world.

Most importantly, the content is paid.

"In print newspapers, we get half our revenue from advertising but the other part we get from our readers, through paid content," says Münstermann, speaking at the ongoing WAN-IFRA Middle East Publishing Conference. "And this is what we lack on digital and it is what's missing in the first wave of digitisation. When we think of a marketing strategy for the iPad, we not only look at the advertising sales, but we have to look at the second chance to establish paid content in the digital world."

More on Münstermann's presentation can be found here.

Author

Larry Kilman

Date

2011-02-08 18:24

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