Date

Mon - 20.11.2017


iPad

The arrival of the iPad has generated much optimism in media circles that hope it will revitalize a struggling industry, but so far, there has been much talk over what the device could do, but little evidence that shows newspapers will actually benefit from the device.

In fact, newspaper and magazine publishers have not yet agreed upon the key issue of sharing subscription revenue, as they consider deals to offer digital versions of their publications on Apple's newly released tablet, the Financial Times reports. This vital piece of the puzzle will decide whether publishers will succeed in cashing in on the iPad.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-02-16 21:10

As News Corp. announced profits of US$254 million over the three months up to December, Rupert Murdoch said his company is close to implementing online subscription models for all of its newspapers like the Times, the News of the World, and the Sun.

The company is also in "advanced negotiations" with handheld-device manufacturers about possible paywalls that would allow customers access to News Corp. content "whenever and wherever they want it," said Murdoch.

According to Murdoch, "ingenious and fabulous devices" like the iPad and the Kindle "would be unloved and unsold" without the creative content supplied by newspapers. "Content is not just king, it is the emperor of all things digital. We're on the cusp of a digital revolution from which our shareholders will profit handsomely," said Murdoch.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-02-03 18:20

The launch of the iPad yesterday is the next step in the "device-based walled gardens," Randall Rothenberg, of the Interactive Advertising Bureau, wrote. Amazon's Kindle has built a higher wall, as anything capable of surfing the Web "still hints at the larger world." Other gated communities include the Sony Playstation, Microsoft's xBox, Netflix Streaming and more, he stated in his iab column/blog (which he has dubbed a "clog").

As walled gardens and gated communities are created, the big question that arises for content creators is: "How fragmented will the advertising supply chain become?"

Web-based marketing has grown thus far because everything is connected and the Web is standardized. When a company can't sell advertising across multiple devices, the advertising economy can become very splintered, Rothenberg stated.

Yet, others believe the launch of devices like the iPad only increase potential for marketers, Mobile Marketing Watch reported today: "The iPhone opened new possibilities in the areas of mobile advertising, branded mobile apps, in-app advertising and content distribution in general. Adding iTunes-based payments to the mix created the vibrant ecosystem we see today, and that success will parlay into the iPad as well- with a larger screen to engage users further."

Author

Leah McBride Mensching

Date

2010-01-29 00:23

Apple CEO Steve Jobs has been compared to a real-life Willy Wonka many times, and today, with the unveiling of the much anticipated iPad, it's once again plain to see why. But will the iPad live up to all the hype it has attracted?

In a press release, Apple calls the iPad a "magical & revolutionary device at an unbelievable price." PC World's Melissa Perenson reported that she had time to play around with the iPad at the San Francisco unveiling, and was "a bit underwhelmed." She also wrote that she "can see a lot of really useful applications for the iPad, but the reality is that it looks and behaves like an iPhone on steroids. And that's not exactly a good thing."

The tablet-like device for browsing the Internet, reading and sending e-mail, watching videos, playing games, reading and more has a 9.7 inch (25 centimetres) LED-backlit display. It will retail for US$499 for the 16-gigabyte model, half the price of what some analysts predicted, Bloomberg pointed out. The 32-gig model will cost $599. It will be available in late March worldwide, and Wi-Fi + 3G models of the iPad will be available in April in the United State and other selected countries for $629 for the 16GB model, $729 for the 32GB model and $829 for the 64GB model.

Author

Leah McBride Mensching

Date

2010-01-28 00:18

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