Fri - 24.11.2017

Internet traffic

Since raising its paywall in June, News International titles The Times and Sunday Times have seen the percentage of their UK users increase significantly. The percentage of people accessing the news site from within the United Kingdom has more than doubled, from less than 35 percent in February to 75 percent today, according to a report by

The paywall around the Times websites has also resulted in a more "affluent and more engaged digital audience," according to chief marketing officer Katie Vanneck, the report stated. Also, the frequency with which users are accessing News International's online content has risen, from an average of twice weekly, to an average of three times each week.

When comparing the sites to their competitors, UK audiences made up 36 percent of MailOnline's 46.9 million unique users in September, 34 percent for the, 42 percent for and 43 percent for

Vanneck said The Times and Sunday Times had more than 105,000 paid-for customers since June. By doing some basic math, even if we estimate that number today at 110,000 (with 75 percent being from within the UK), then 82,500 of those users are UK-based. Compare that to the MailOnline's 36 percent of 46.9 million uniques - reaching 16.884 million UK users. However, the number of returning users is likely much lower.


Savita Sauvin


2010-11-11 14:49

Newspaper Web sites in the United States received an average monthly unique audience of 72 million visitors during the fourth quarter of last year, which represents 37 percent of all Internet users, reported WebProNews today. The data was obtained through Nielsen Online research that the Newspaper Association of America (NAA) published.

Newspaper Web sites stopped attracting new users, according to Editor & Publisher. According to the Nielsen figures, the number of unique users dropped from 73.2 million to 72.3 between November and October 2009, and plunged to 70.3 million in December.

The average time spent per person in October was 34 minutes and 14 seconds, whereas during November it was 32 minutes and 44 seconds and during December it was 34 minutes and 52 seconds. "These strong and consistent audience figures come as newspaper publishers continue to transition their companies into multiplatform content providers to meet the needs of today's audience. As the economy begins to stabilize, newspaper companies are in position to leverage their trusted brands to reach a highly engaged audience and deliver maximum value to advertisers," said NAA President John F. Sturm, according to MediaBistro.


Alisa Zykova


2010-02-03 18:44

The Associated Press is hoping enriched metadata will stop others from scraping its scoops, an e-newspaper hosting and design service announced yesterday. is a newspaper-specific Web publisher founded in Bigfork, Montana in 1989. Since then,'s services have apparently expanded beyond initially automating news content to include optimising Internet traffic and, now, providing security to those losing profits from posting their wares on the Web. The e-publisher yesterday struck an accord with the AP to offer clients the option of implementing a microformat known as hNews 0.1.

hNews 0.1 was developed by the AP in partnership with a UK nonprofit, Media Standards Trust, using open source technology known as microformatting. This microformat has as its chief aim the prevention of copyright infringement. It strives to do this by embedding metadata indicating whether a given site is validly licensed to republish an article.


Leah McBride Mensching


2009-10-22 16:59

Syndicate content

© 2015 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation