Date

Wed - 29.03.2017


interactive media

By using a combination of breathtaking images, specially curated content and social networking tools, the tablet app for National Geographic magazine does something that not many publications are willing to do, according to minonline: the NG app offers users an experience that is totally different from print magazine-reading.

Unlike many magazines, whose tablet apps consist of digital replicas of their print format, the NG app has a compelling splash page which offers readers just enough content—from stories to videos to photos—without being visually overwhelming, the article said.

“The art of this app is that it doesn’t overwhelm you like the site with a torrent of content. It is highly curated each day to give the user a taste,” the article said. “And this seems to us a novel and thoughtful way to come at the tablet.”

App users also have access to the full NG catalog, searchable by videos, articles, galleries, or featured photos, the article said. 

Author

Gianna Walton

Date

2012-04-13 16:12

Kicking off an online revolution in traditional display advertising at Advertising Week in New York, AOL unveiled its display advertising initiative called Project Devil, which aims to transform online advertising by improvising on aesthetics, impact and interactivity of ads, NewsandTech.com reported yesterday.

Through this initiative, the company is aiming for a "fundamental redesign of the Web," which is incredibly "bold and ambitious," Jeff Levick, AOL's president of global advertising and strategy told MediaWeek.com. The company's two ad platforms namely- the company's mega ad network, Advertising.com and its popular ad-serving platform, AdTech will support growth of the Project Devil initiative.

Image Source: RealTimeAdvertisingWeek.com

Author

Savita Sauvin

Date

2010-09-28 20:10

Zero Hora, a southern Brazilian newspaper covering the Porto Alegre region, has a proactive online strategy aiming to foster an innovative, interactive website while protecting its print edition, the circulation of which grew 2 percent in 2009.

According to data from the World Bank World Development Indicators, about 37.5 percent of Brazilians are Internet users, and the number is rising fast, constantly creating new challenges for the country's newspapers. The Editors Weblog spoke to Zero Hora's editor-in-chief Altair Nobre to find out more about the paper's strategy, which has resulted in unusually high penetration among young people.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-07-19 16:01

The Interactive Advertising Bureau (IAB) has introduced a new set of guidelines for online advertisers to help navigate the interactive-ad market, and work easily with ad networks and exchanges, CNet.com reported last week.

The final version of "Networks & Exchanges Quality Assurance Guidelines" aims to bring clarity and transparency to the world of interactive advertising by standardising the information ad networks and exchanges provide to advertisers and agencies, BtoBOnline.com reported. The IAB is a trade association comprising more than 460 media and technology companies responsible for selling 86 percent of online advertising in the United States.

The current online market place is "complex and confusing," and the IAB quality assurance guidelines aims to "provide marketers and agencies with a standardized approach that is designed to make buying easier and to give increased control over where ads are placed." In turn, marketers and agencies will benefit from "greater brand safety assurances that ads will not appear next to content that they decide is inappropriate", according to a blog posted on Journalism.co.uk.

Author

Savita Sauvin

Date

2010-07-02 23:10

In 2008, U.S. newspapers saw their online segment grow to approximately US$3.3 billion, 5 percent more than in 2007. This is the first time since 2001 that single-digit average growth has been recorded, and at the local level results were very uneven, SFN's World Digital Media Trends 2009 reported.

The growth in newspaper online revenues has, on any reckoning, been impressive.

At the end of 2008, interactive spending held an 11.5 percent share of all local ad spending. The last Borrell Associates research suggests that it is headed for a 15 percent to 18 percent share before levelling off within five years. If it reaches 18 percent, it will become the second-largest shareholder of local advertising, behind newspapers, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-05-24 22:52

The Social Media Club France recently blogged about how the diversification of mobile devices which give readers access to the internet has obviously changed the way users access information. As a result, Social Media Club France recommends that journalists adopt a method of presenting news that is not only interactive but also adaptable to the non-linear diffusion of media.

Prior to the proliferation of smart phones and tablet PCs news was released in a fairly straightforward manner starting either with print or online and slowly working it's way outward. As previously mentioned, though this has changed journalists have not effectively adapted their methods of distribution to capitalize on the way users are consuming data.

For more on this story visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-04-29 21:22

Interactive marketing will reach about US$55 billion, or 21 percent of all marketing spend in 2014, according to Forrester's new study "U.S. Interactive Marketing Forecast, 2009 To 2014."

As marketing budgets are shuffled from traditional toward interactive media, such as search marketing, display advertising, e-mail marketing, social media and mobile marketing, the cannibalisation of traditional media will lead to "a decline in total advertising budgets, death to obsolete agencies, a publisher awakening, and a new identity for Yahoo!."

This year, search marketing still make up the most interactive spending, representing 59 percent of the overall interactive pie, according to the study. By 2014, spending on paid listings, which includes paid inclusion, and search engine optimisation (SEO) will increase at a compound annual growth rate (CAGR) of 15 percent to $32 billion.

Display ad spending, including contextual listing and online video, has experienced a drop this year as many marketers moved branding dollars to direct response media in this recession. However, it is still strong, and will grow at a CAGR of 17 percent to nearly $17 billion by 2014, Forrester reported.

Author

Erina Lin

Date

2010-01-11 23:09

Google Wave - available only in experimental quantities yet - is already changing the way traditional publishers produce the news, Mashable reported Sunday. Because its interactive structure permits real-time dialogue with readers, Wave has prompted news editors to adjust budget lines to match public interest as it emerges throughout the day.

"It's a lot more live than Twitter because it's like you can see people typing and everybody gets to know each other," RedEye Web editor Stephanie Yiu was quoted as saying. "It's really about connecting with our readers on a new platform. We're learning with our readers and moving forward together."
RedEye is a Chicago Tribune free daily, and its blog describes itself as "print media rebooted and reborn," RedEye states on its Twitter site.

RedEye launched its first public wave on November 10, according to a blog post on that date inviting Google Wave previewers to participate. Apparently, though, other internal waves have been used as well as a forum for assigning stories and developing other content by publications experimenting with the new platform.

Author

Leah McBride Mensching

Date

2009-11-23 16:35

The Greenspun Media Group, which owns both the Las Vegas Sun and Las Vegas Weekly, shut down its fledgling television enterprise effective Tuesday, Poynter Online reported Thursday. The project, which according to an earlier story by Poynter, sought to bring newspaper information to non-news readers, lasted a short four months.

The station, called 702.tv after one of Nevada's two area codes, launched July 2, in time for the national switch from analog to digital television in the United States. The station's programming was "reverse-engineered" entirely from Internet capabilities, said Greenspun Interactive President and Editor Rob Curley.

Programming, scheduled to expand to five nights weekly just as the station was shuttered, was apparently modeled after "The Daily Show," Travel Channel, Food Network and E! Recycling, the Las Vegas Sun reported in an early critique.

Author

Leah McBride Mensching

Date

2009-10-16 20:33

In 2002, traditional advertising, such as TV, print, radio and outdoor, still accounted for 47 percent of total ad investment, according to the Veronis Suhler 2008 Communications Forecast and IBM analysis. Meanwhile, traditional marketing, such as direct marketing and promotions, made up another 46 percent, SFN's World Digital Media Trends 2009 reported.

Alternative, interactive channels, including online advertising, branded entertainment and word of mouth marketing, only contributed 7 percent.

However, traditional advertising and marketing gradually lost shares to alternative, interactive channels. In 2007, traditional advertising and marketing accounted for 41 percent and 46 percent shares, respectively, while alternative, interactive channels saw its share rise to 13 percent, according to the Veronis Suhler 2008 Communications Forecast and IBM analysis. In 2012, the share of alternative, interactive channels are expected to increase to 27 percent, while traditional marketing is expected to decline to 42 percent, and traditional advertising to 32 percent, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2009-09-18 15:44

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