By using a combination of breathtaking images, specially curated content and social networking tools, the tablet app for National Geographic magazine does something that not many publications are willing to do, according to minonline: the NG app offers users an experience that is totally different from print magazine-reading.
Unlike many magazines, whose tablet apps consist of digital replicas of their print format, the NG app has a compelling splash page which offers readers just enough content—from stories to videos to photos—without being visually overwhelming, the article said.
“The art of this app is that it doesn’t overwhelm you like the site with a torrent of content. It is highly curated each day to give the user a taste,” the article said. “And this seems to us a novel and thoughtful way to come at the tablet.”
App users also have access to the full NG catalog, searchable by videos, articles, galleries, or featured photos, the article said.