Sun - 21.01.2018

india ink

In the digital age it makes sense for English-language news brands to focus on expanding their global audience: English as an international language is growing, print audiences in Europe and North American are declining, and digital technology makes is relatively cheap to publish in a foreign market (at least compared to the cost of printing costly international editions). All good reasons to try to grow your international readership.

As Nieman Lab pointed out in an article published earlier this week, The New York Times is a brand that is already “an established worldwide player.” However, the article suggests that the paper is still “trying to figure out its place in the international mediascape.” One small part of this process is the paper’s new India Ink blog.


Hannah Vinter


2012-06-08 17:58

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