Date

Fri - 20.10.2017


hyperlocal

When AOL bought the Patch network of hyperlocal news sites in 2009, it made a gamble. Towards the end of 2011, it looked like that gamble was not paying off, or at least not as quickly as the internet giant had hoped.

However, according to a press release published today, the number of unique visitors to Patch sites has more than tripled between December 2010 and December 2011.

Business Insider reported last month that it estimated the hyperlocal network had lost about $100 million over the last year. This was despite Patch's target for its first sites to reach profitability by the end of 2011. While a Patch spokeswoman flatly denied Business Insider's figure, reductions to Patch sites' freelance budget last October and the fact that the company was encouraging its editors to work more closely with sales people could be see as a sign that the hyperlocal network was coming under financial pressure, even though Patch President Warren Webster insisted that the changes were not driven by financial conditions.

Author

Hannah Vinter

Date

2012-01-11 17:59

by Tom Grubisich

I don't ordinarily read anonymous comments, but "patriotmommy" stopped my browsing eyes recently on Patch's Reston, Va., site. I was reading an upbeat story about graduation at the high school where my two daughters were educated. The article noted that South Lakes High produced a "record number" of International Baccalaureate candidates this year. At the end of the story, the first comment -- at 5:34 a.m. -- was from patriotmommy, who dissed the whole IB business:

Continue reading on Street Fight

Author

Anton Jolkovski

Date

2011-08-02 12:14

Tribune Company has long demonstrated its interest in reaching people on a local level -- whether it's through the company's many local TV and radio stations, newspapers, magazines, their classifieds products or even their digital subsidiaries. The company was far ahead of other media in the early '90s when they pushed content out over AOL and then the Web. And over the years they've also partnered with a number of local online efforts like Digital City.

Continue reading on Street Fight

Author

Anton Jolkovski

Date

2011-06-16 17:12

The Guardian has announced its Guardian Local pilot is to end. Described as an experiment in local journalism, three websites were set up two years ago to serve Cardiff, Leeds and Edinburgh.

The publisher says the idea was to find out whether new models of local journalism could be editorially and commercially viable.

Continue reading on the Media Briefing

Author

Anton Jolkovski

Date

2011-05-09 10:05

Guardian News & Media is ending the project it launched in 2010 to try and figure out the future of local journalism.

"Unfortunately, while the blogs have found engaged local readerships and had good editorial impact, the project is not sustainable in its present form," writes the publisher's digital engagement head Meg Pickard.

Continue reading on paidContent.org

Author

Anton Jolkovski

Date

2011-04-29 13:56

Midday Monday and the Farnham Herald in Surrey is a hive of activity.

Beyond the reception area, you can see, and hear, advertising staff and journalists - reporters, sub-editors, photographers alike - busy working on this week's edition.

The open-plan office is parochial, slightly frayed, but functional. An old clock hanging on the wall counts down this week's deadline.

Continue reading on journalism.co.uk

Author

Anton Jolkovski

Date

2011-02-10 17:24

EveryBlock.com, the Chicago-based hyperlocal site for 16 U.S. cities, serves up news, down to the block level. It's a job many believe newspapers should be doing, including Everyblock founder Adrian Holovaty. So why aren't newspapers doing it?

"Some newspapers in the states want to do this work, but it's still pretty rare," he told the World Editors Forum study tour at the EveryBlock office today.

The work, done by six full-time EveryBlock employees, serves up information like crime data, property transfers, building permits, restaurant reviews, inspection reports, real estate listings and local deals, all by geographical location, and organized by time, with the most recent data appearing at the top of the page.

For crime data, EveryBlock must get the raw data from the city's police department. For restaurant inspections, it must do the same with the health department. News from newspaper and other websites are the easiest and most scalable to get.

Author

Leah McBride Mensching

Date

2010-12-02 18:54

The Oregonian has plans to extend its hyperlocal strategy, Editor & Publisher reports. The publication, which already has 17 hyperlocal community pages on its web-partner Oregon Live, says it will be "adding more content to the existing pages and creating new ones in 2011."

The hyperlocal site focuses on sectional community news and allows readers to post relevant comments, news and event information on town-specific public blogs. Oregonian editor Peter Bhatia said, "They create room for a depth and breadth of community-level news that we never have had room for in the paper."

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-11-12 16:20

Finance company PPF has sold its PPF Media division and shut down its local media project in the Czech Republic, called Naše Adresa ("Our Address"), which created a network of local weeklies across the country.

PPF invested at least Kc200 million (€8.05 million) in Naše Adresa, but the pilot project "did not meet the parameters of return on investment," the group's spokesman told the Czech News Agency (CTK) today. PPF sold its PPF Media company to investor Richard Benysek, CTK reported Friday.

"The pilot project, during which the PPF Media websites operated hyperlocal news and published [print weeklies] in seven regions of the ČR, has not complied with the parameters of commercial return on the PPF targets," PPF stated in a report dated Aug. 27, aktuálnĕ.cz reported.

However, the reason the project was shuttered is being debated.

"It's nonsense. How could it earn something while [in its] preparatory [stage]? How can it earn with a few isolated district weeklies? That was the purpose of the pilot project," a journalist who was part of building the project told aktuálnĕ.cz.

PPF's reason for selling PPF Media is that it wants to take on larger investments, worth at least Kc2.5 million (€100 million). Benysek bought PPF Media because he wants to continue growing the group's portfolio of activities, his PR representative told CTK.

Author

Leah McBride Mensching

Date

2010-08-30 22:20

Close on the heels of its Associated Content acquisition, "Yahoo has begun recruiting writers to begin building a local news site for the San Francisco area."

A recent email to registered Associated Content writers announced Yahoo's search for "writers living in or near the San Francisco area (like you!) to write compelling, local content -- ranging from highlights of your favorite neighborhood destinations to metro-wide, first-person reporting assignments covering the stories and topics not typically found in mainstream news media." This email confirmed speculations which had started earlier in the year when Yahoo advertised openings for local editors in San Francisco.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-08-27 16:31

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