Date

Tue - 21.11.2017


growth

While most news publications seem to be facing financially touch times, the Economist is sailing on remarkably smooth waters. The publication has posted record profits over the last four years, Reuters reported, and contrary to the trend at most papers, its circulation kept growing during the second half of 2011.

As the Editors Weblog noted last November, more than 100,000 of the Economist's subscribers are digital readers - a notable achievement in convincing online readers to pay, although still dwarfed by the 1.49 million print readers.

But what is perhaps most remarkable about the magazine's growth is its rapid speed. Reuters noted that it took 161 years for the Economist to break the 1 million subscribers milestone, in 2004 (the paper was founded in 1843). Andrew Rashbass, Chief Executive of the Economist Group, told Reuters that he expected the Economist to reach 2 million readers within five years.

How has the magazine succeeded in maintaining such an impressive growth? Simply put, by having solid revenue model and offering content that is seemingly non-commercial by nature but for which people are willing to pay.

Author

Teemu Henriksson

Date

2012-02-20 09:35

When AOL bought the Patch network of hyperlocal news sites in 2009, it made a gamble. Towards the end of 2011, it looked like that gamble was not paying off, or at least not as quickly as the internet giant had hoped.

However, according to a press release published today, the number of unique visitors to Patch sites has more than tripled between December 2010 and December 2011.

Business Insider reported last month that it estimated the hyperlocal network had lost about $100 million over the last year. This was despite Patch's target for its first sites to reach profitability by the end of 2011. While a Patch spokeswoman flatly denied Business Insider's figure, reductions to Patch sites' freelance budget last October and the fact that the company was encouraging its editors to work more closely with sales people could be see as a sign that the hyperlocal network was coming under financial pressure, even though Patch President Warren Webster insisted that the changes were not driven by financial conditions.

Author

Hannah Vinter

Date

2012-01-11 17:59

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