Date

Thu - 21.09.2017


Google

Since Google+ (plus) was launched a week ago those who have managed to get invites to the latest social network have been testing out circles, streams and trying to work out how it fits alongside Twitter, Facebook and LinkedIn.

Here are 10 ways Google+ can be used for building contacts, news gathering and sharing:

Continue reading on journalism.co.uk

Author

Anton Jolkovski

Date

2011-07-08 09:22

by Jeff Jarvis

To paraphrase Mark Zuckerberg, it is too soon to know what Google+ is. But I've been trying to imagine how it will and won't be useful to news. You should add rock salt to anything I say, as I thought Google Wave would be an important journalistic tool. With that in mind, a few opening thoughts:

Continue reading on BuzzMachine

Author

Anton Jolkovski

Date

2011-07-07 10:15

Newspapers won't die out, but publishers need to recognise that they are in the journalism business, not the newsprint business, and must embrace a range of news delivery vehicles.

That's the view of Peter Barron, Google's director of external affairs for Europe, the Middle East and Africa.

Continue reading on Tech Central

Author

Anton Jolkovski

Date

2011-06-08 12:27

From 2005 to 2010, the top-ranking websites have changed considerably, with only Yahoo, Google and MSN on the top 10 list from five years prior, according to Alexa. Google took the No. 1 ranking from Yahoo, which has dropped to No. 4. Meanwhile, relative newcomers Facebook,YouTube,Windows Live,Wikipedia, Blogger, Baidu and QQ are among the most popular sites on the Web detailed in World Digital Media Trends 2010, released by the Shaping the Future of the Newspaper project and the World Association of Newspapers and News Publishers.

Nielsen categorises the top 10 global websites differently from Alexa, by organising the list by parent companies, some of which have a dozen or more websites included in the grouping. Google remains in the No. 1 position, and in this group, includes YouTube.

Microsoft, which includes Bing and MSN, takes the No. 2 spot, followed by Yahoo! sites, Facebook, Ebay,Wikipedia, Amazon, AOL, News Corp. Online (including MySpace) and Interactive Corp. The top 10 list represents between 27.3 percent and 83.9 percent of active reach on the Internet in December 2009, according to Nielsen.

Author

Erina Lin

Date

2010-12-14 20:41

The European Commission announced that on Tuesday it began investigating anti-trust allegations related to Google's activity, after which the tech giant revealed that it should have been "more transparent" regarding its mechanism of ranking competitor's search engines, The Telegraph informed yesterday.

Image via Geeky Gadgets

Google might just have abused its powerful position by diminishing the ranking of search results from other engines, The Inquirer speculated. There was also the possibility that Google might have asked certain advertisers to sign an exclusivity contract that obliged them not to place any ads from competing outlets. Furthermore, Google might have imposed guidelines on the presence of ad campaigns on competing online advertising platforms, said a press release from the Commission.

Author

Alisa Zykova

Date

2010-12-02 17:40

Google announced it will launch its e-book marketplace, called Google Editions, by the end of the year, The New York Times's Media Decoder blog reported today.

The online bookstore was originally planned to open next summer, but the date has been moved up following the online giant's settlement with the Authors Guild, the Association of American Publishers and several other publishers and authors over the rights to publish their books and make them searchable, Fortune noted, pointing out that "the timing is not a coincidence."

Image: thinkdigit.com

In fact, Fortune's Seth Weintraub writes that he thinks Google's bookstore will "change the ebook industry." This is because Google's existing Adsense and Google Display website publishers will only serve to propel the service along immediately through ad spaces already set up. Google will also automatically be able to drive sales by giving "relevant-to-content book listings with the embedded ability to preview portions of a book." (For the full list of reasons visit his article here).

Author

Leah McBride Mensching

Date

2010-12-01 21:59

Eight press outlets in France have teamed up to launch a digital kiosk (dubbed E-Presse Premium) equipped with their respective publications' content, by early 2011, Agence France-Presse reported this week. According to L'Expansion, the kiosk will allow users to access either individual articles or to obtain a subscription for extra features, while utilising a single account to surf a variety of titles like with Amazon's "one-click shopping" technique.

The newly established partnership intends to weaken the impact of companies like Google, Apple and Facebook in the digital era, Le Figaro suggested. Without this union, the titles don't have much say and have to adhere to conditions imposed by the tech giants. However, the deal will now permit them to set their own rules in the industry.

Image: CS Monitor

Author

Alisa Zykova

Date

2010-12-01 18:06

Just as News Corp announced it would block Google from indexing its content last year, so, too has U.S. television entertainment company Viacom.

Earlier this year Viacom also took its content out of Hulu.com, a site where television programmes can be watched online, because the two could not agree on payment. In response to the situation with Google TV, Viacom told paidContent in a statement: "We're blocking access to our full episode content from Google TV's Web browser. We continue to evaluate Google TV to identify opportunities where it may make sense to optimize our Web content for the platform."

U.S. television networks NBC and CBS, ABC and Fox have also treated Google TV as a new form of distribution and are working on blocking their programming from the platform, AdWeek noted. This is likely because the networks don't want to damage relationships with cable and affiliate partners.

"The ecosystem in TV pays for the content," one media executive told MediaWeek earlier this month. "I'm not sure Google gets that. They are approaching this as if it's an academic MBA project."

Author

Leah McBride Mensching

Date

2010-11-24 16:16

Google will be featuring video clips within its sponsored AdWords results in the United States, Vertical Leap reported yesterday.

The so-called "video extensions" will appear below a given brand's text ads and will play automatically. Users will be able to view the promotional content on an "expandable plusbox." Users can access the advertiser's website through an embedded URL link, EquiMedia informed.

Image: SMSeo

"Video extensions create a richer experience for users and offer more information than text alone can provide. By engaging users with videos on Google.com you're able to combine the benefits of brand advertising with the targeted relevance of search," the company said.

Once the video has been viewed for 10 seconds, advertisers will have to pay the maximum pay-per-click (PPC) fee for the ad click, BD Recruitment explained. Entertainment and technology brands are predicted to be the ones most likely to receive expanded exposure since they could integrate movie trailers and product demonstrations, EquiMedia outlined.

Author

Alisa Zykova

Date

2010-11-17 17:21

Research from Canalys and NPD Group revealed that sales of Android-based phones in the third fiscal quarter amounted to 44 percent while iPhones had 23 percent coverage of the U.S. market, the Washington Post and Apple Insider reported today.

Image from Mobile Marketing Watch

"Android has been well received by the market and in some geographies it is becoming a sought-after consumer brand. It has rapidly become the platform to watch, and its growing volumes will help to entice developers, ensuring consumers have access to an increasingly rich and vibrant mobile content and application ecosystem," said Pete Cunningham, Canalys Senior Analyst.

Android had a year-on-year jump from 3 percent in 2009 and a second quarter presence of 11 percent, ZD Net informed. Research in Motion's (RIM) BlackBerry sales plunged from 46 to 22 percent since last year while Apple saw a less drastic shift from 29 to 23 percent.

Author

Alisa Zykova

Date

2010-11-01 17:37

Syndicate content

© 2015 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation