Date

Thu - 21.09.2017


Free Dailies

Thirty-three percent of Spain's free newspapers have reduced their personnel this year, a significant decline from the 50 percent that reported staff cuts in 2009, according to a survey conducted by the Spanish Association of Free Press, 233grados.com reported yesterday.

However, the study showed that 20 percent of the publications increased their staff numbers while 45 percent said their advertising revenue had declined. Last year, 79 percent reported advertisement losses.

According to the study, the biggest ad investors are the commerce and tourism sectors, which place ads in 76 percent of the Spanish free press. Other sectors include the automobile industry (34 percent), real estate (38 percent), mass consumption goods (31 percent) and banking (17 percent).

The increase in advertisement was offset by a 34 percent increase of advertising coming from education and health areas. Furthermore, 83 percent of the publications depend mostly on private ads, while only 17 percent relied heavily on the government.

The study surveyed 240 editors of free newspapers in the country.

Author

Clara Mart

Date

2010-11-11 20:01

La Gazzetta dello Sport remains the most popular daily in Italy, with an average of 4,132,000 readers per day, according to the latest report published by the newspaper circulation auditor Audipress, Il Sole 24 Ore revealed last week.

But the sports daily, which saw its readership increase by 3.4 percent in the second quarter of 2010, was not the only newspaper to gain readers. For instance, La Repubblica maintained the second position with 3,269,000 million readers and an increase of 1.9 percent.

La Stampa perceived the largest gain (12.7 percent) among the top four national dailies for a total of 1,908,000 readers, Blitz Quotidiano informed. Il Corriere della Sera was the only one that suffered losses (-5.1 percent) although it managed to maintain the third place with 2,725,000 readers.

According to Newspaper Innovation, free newspapers also registered declines. Leggo saw a drop of 9.4 percent from 2,300,000 to 1,998,000 readers; followed by City with 1.854.000 (-8.8 percent); Metro, 1,549,000 (-12.5 percent); and E Polis, 1.314.000 (-9.1 percent). Nonetheless, Leggo is the fourth most popular daily after La Gazzetta dello Sport, Il Corriere and La Repubblica.

Author

Clara Mart

Date

2010-09-27 17:32

French free dailies Metro and 20 Minutes will be expanding their distribution coverage in France, with new editions to be published beginning Monday, Newspaper Innovation reported yesterday.

Metro will be launching new editions in Metz, Nancy and Toulon, thereby expanding its reach in the country from nine to 12 editions, while 20 Minutes will launch an edition for Montpellier. Metro's new editions make it the country's only free daily available in these cities, with a distribution of more than 20,000 copies each day, according to a statement by the newspaper, Agence France Presse reported. The launch of Toulon edition is expected to further strengthen the newspaper's position in the south, after the successful launch of its Marseille edition in 2002.

Image of Metro: TarifMedia.com

Through these new editions, Metro boosted its presence further in France, now covering 15 cities.

Author

Savita Sauvin

Date

2010-09-24 15:28

The free newspaper industry seems to be doing better this year as only three dailies have closed in the first 8 months of 2010, Newspaper Innovation revealed yesterday.

In the last four years, 2009 remains the year with more closures with 42 titles and their 97 editions disappearing from the streets. According to the data compiled by Newspaper Innovation, in 2007 30 titles shut down while in 2008 some 33 free dailies closed.

Graphic source: Newspaper Innovation

2010 closures include Portugal's Global Noticias, which had a circulation of 140,000 copies and stopped being published due to a "deep structural change of the market of the press," and Mexico's El Nuevo Siglo.

Author

Clara Mart

Date

2010-08-24 19:31

KOS Media launched on Friday an iPad application that gives readers access to its 16 free dailies, the Press Gazette informed yesterday.

The company, which owns local titles like the Kent on Sunday and was acquired in June by regional publisher Archant, claimed that its app "is the first for a regional newspaper in Britain," Kent News reported.

"As soon as we knew the iPad was set for release, we began working on an app with our developers PageSuite," managing director Paul Stannard said.

The app is available for free at the iTunes store and it gives reader the latest news, videos, traffic and weather reports while allowing them to conduct classified ad searches for jobs, homes and cars.

Author

Clara Mart

Date

2010-08-19 16:18

The Portuguese media group Controlinveste this week closed down its free newspaper Global Notícias and the national daily 24 Horas, Newspaper Innovation reported yesterday.

The group announced the closings through an internal memo, according to Diário de Notícias. "The administration justified its decision as the result of a 'deep structural change of the market of the press,' which 'demands strategic decisions that will lead to new business models," the newspaper explained.

Nonetheless, data collected at the beginning of the year had shown that 24 Horas' circulation was down by 51.22 percent compared with 2009, Correio da Manha reported.

Meanwhile, the decision to close Global Noticias, which was launched in 2007 and had a circulation of 140,000 copies, comes one month after the free daily changed its graphic design and managing direction, Publicitas noted.

Author

Clara Mart

Date

2010-06-30 22:58

The Knesset legislative committee has thrown out a proposed bill that would have stopped the publication of free newspapers after a one year period, Haaretz reported. The bill aimed to block the distribution of Israel Today, owned by Sheldon Adelson, a close associate of Prime Minister Benjamin Netanyahu.

Nine ministers voted against the bill, two voted in favour and one abstained from the vote. Five other ministers were absent, "apparently confirming a prediction by Netanyahu's aides that some coalition [ministers] would stay away for fear of annoying Israel Hayom's main rivals, the mass-circulation dailies Maariv and Yedioth Ahronoth," the Haaretz article stated.

The bill also aimed to prohibit foreign ownership of any Hebrew-language newspaper in Israel, according to the Jerusalem Post.

Israel Today (Yisrael Hayom) is either the first or second most read daily in the country. Because Adelson is close with the prime minister, this is one of just three bills that have sought to shutter the freesheet, Jerusalem Post reported. The bill was sponsored by Ministers Marina Solodkin, Miri Regev and David Rotem.

Author

Leah McBride Mensching

Date

2010-06-11 00:10

All three national free titles in the Netherlands cut their circulation in 2009, Newspaper Innovation reported Wednesday.

Metro continues to be the market leader with 506,000 copies, a 5 percent decrease compared to 2008. Spits' circulation is down 3 percent to 417,000, and De Pers is down to an average of 220,000 copies, compared to 367,000 in 2008. The average year-on-year drop in paid circulation was 3 percent, according to HOI auditing data.

Author

Leah McBride Mensching

Date

2010-04-02 22:28

Outliving expectations from the newspaper industry, The Moscow Times plans to become a full colour publication from April, Newspaper Innovation reported yesterday.

Remarking its 17-year history as the longest surviving free European English daily, the publication aims to promote its colour version, by advertising in the print and online versions of its newspaper with a hope to increase readership, promote loyalty and maximise advertising opportunities by adding an emotional element to its photographs, Independent Media Russia reported.

Being distributed at hotels and business centers, the circulation of the newspaper is around 35,000, according to Newspaper Innovation. The free daily was initially launched by Independent Media and later sold to Finnish publisher, Sanoma. Users can still access and download the black and white version of the newspaper after registering on its Web site.

An event showcasing best journalistic photographs by the publication's photographers will be held at the Kofemania café on Bolshaya Nikitskaya street, as a unique continuation of the redesigned paper launch campaign efforts.

With an aim to increase readership and promote loyalty, many programmes have been developed to retain existing customers and attract new ones with favourable subscription offers, Independent Media Russia reported.

Author

Savita Sauvin

Date

2010-03-26 00:37

Free daily Heute and paid/free paper Österreich are competing for the no. 2 spot for circulation in Austria, behind paid market leader Kronen Zeitung, Newspaper Innovation reported today.

Heute's circulation is at 470,000, and Österreich is at 123,000 free copies and 143,000 paid copies. However, readership wise, both papers reach abou the same number of people - 684,000 for Österreich and 680,000 for Heute. Readership data for all of 2009 will determine the winner.

Author

Leah McBride Mensching

Date

2010-01-18 21:23

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