Fri - 24.11.2017


As Metro International, with 17 million readers of its free daily around the world, extends its “Metro Moment” to more digital platforms, Maggie Samways makes one promise: “There will be no paywall in Metro’s future. Scout’s honour.”

Samways, Executive Vice President and Global Editor-in-Chief of Metro International in the UK, presented the company’s digital strategy which is more about “extending the Metro Moment than defending it,” she says.

That Metro Moment occurs every morning as readers commute to work between 7 and 9 a.m. For most, that has meant reading Metro’s print edition. But today that is being challenged by the onslaught of other platforms.

“The most important thing for us is to be true to our DNA and that is the Metro Moment. To continue to define what that means to us and our readers and especially what that means to them on mobile, tablets, and web.”

In essence, Samways says Metro wants to build new distribution channels, gain unique access to online audiences and thus create new Metro Moments. “We will use the print product to build awareness of our new products, continue to target people on the move and create some of those ‘lean back’ moments with Metro using verticals that are relevant to readers.”

For more on this story, please see our Digital Media Europe blog.


Dean Roper


2012-04-18 10:23

The United Kingdom's third largest newspaper recently launched its own iPhone and iPad application site, which offers 17 apps, Newspaper Innovation reported Wednesday.

The website, called Metro Apps, "specifically targets Metro's demographic of 18-to 45-year-old urban professionals" and its a joint venture between the newspaper and Associated & Northcliffe Mobile & TV, the new division that Daily Mail and General Trust created after closing AND last April, explained.

According to its website, Metro Apps is also host a monthly competition "where mobile app developers can win a publishing deal to make their app famous."

So far, the site offers two paid games at £0.59 each; five free lifestyle apps which include jobs and property finder; two cab and metro apps; six paid phrase book apps and one travel one.


Clara Mart


2010-11-19 23:59

A free, quarterly business magazine called BQ Scotland is set to launch in Scotland on June 11, AllmediaScotland reported. This new full-colour magazine will provide business news, commentary from leading business people and profiles of Scotland's most inspirational entrepreneurs.

Having successfully entered the market with separate BQ editions for Yorkshire and the North-East of England in the last two years, the Tyne and Weir-based Room501 publisher will now aim to reach affluent influential businessmen and women, such as directors, owners, managers, entrepreneurs and opinion formers across Edinburgh, Glasgow and the central belt.

"BQ Scotland wants to get to the heart and soul of Scotland's business people and find out what drives, inspires and motivates them towards their ambitions," Alistair Fleming, project manager of Room501 Publishing told AllmediaScotland. "Each quarter, BQ will bring its readership a wealth of business intelligence and information, whilst looking ahead to forthcoming events and reporting on recent developments that will have a significant impact on the Scottish business landscape."

Hoping for a broader appeal, the magazine will carry regular features on things like commercial property, wine, fashion motoring and business lunches, Fleming said.


Savita Sauvin


2010-04-23 22:16

Bulk copies - distributed free or at heavily-discounted prices - may become a thing of the past soon for two UK newspapers. The Times Newspapers and Telegraph Media Group are reportedly planning to scrap the practice, the Guardian reported yesterday. The Guardian and Observer newspapers both cut their bulk copies in August, MediaWeek then reported.

Once thought to provide prospective subscribers a sampling of the paper's wares, while in fact boosting audited circulation figures, the practice has fallen in the face of severe cost-cutting measures of late, The Guardian article stated. Moreover, the cost of producing and issuing extra copies appears to have returned little in the way of actual sales, thus undermining the rationale for the longstanding industry practice.


Leah McBride Mensching


2009-10-19 16:40

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