Wed - 13.12.2017

Fairfax group

Australia's Fairfax Media Ltd. will combine the print, online and classified divisions of its metropolitan newspapers under a single unit, called Australian Metropolitan Media division, in an effort to increase efficiency and cut cots in the company, The Wall Street Journal reported on Tuesday.

Chief Executive Officer Brian McCarthy said the strategy aims to increase news offerings across platforms and content-sharing between its newspapers, which include The Age, The Sydney Morning Herald and The Canberra Times.

"Such that the print product isn't as predictable if you've gone on to already the night before, so that'll be one of the things I'll be trying to achieve - a better balance of content," said McCarthy, ABC News quoted.

However, no one has been appointed yet to run the new unit, which reduced Fairfax's divisions from eleven to nine and is expected to save $9.9 million. According to The Australian, the new position will "be fiercely contested," pointing out that some of the candidates include editor-in-chief of The Sidney Morning Herald Peter Fray, The Sun-Herald director Greg Hywood and Jack Matthews, head of former Fairfax Digital.


Clara Mart


2010-11-24 18:10

Australia's Fairfax Media, owner of newspaper, digital and radio assets, will present its five-year strategic plan tomorrow, The Australian reported. The plan's goal is to more closely integrate the company's print and digital operations.

Although the company's print circulation at its top newspapers, including The Sydney Morning Herald, The Age and The Australian Financial Review, has declined, digital platforms will help the company to continue expanding its total audience. However, whether digital holdings can help the balance sheets is another issue.

Earlier this month, CEO Brian McCarthy said in an annual meeting that the company saw a 4 percent increase in revenue in the first four months of the year, and that Fairfax continues to focus on its strategy to monetize its online audience, The Sydney Morning Herald reported.

"Our paid online models need to be similar to another industry, say the pay TV industry," he said. "Remember, when they entered the market, they came in at quite a low level and they've done a great job of upping the yields. I think you've got to go and catch the audience, you've got to monetize it, then the yields will grow over time to make it a better return to the company."


Leah McBride Mensching


2010-11-22 21:27

An analyst for a big Australian-based investment bank suggested that Fairfax Media Ltd. could gain its earnings by shutting down the print editions of The Sydney Morning Herald and Melbourne's The Age and focusing on e-readers and online, The National Business Review reported.

According to the report from Macquarie, Australia's biggest investment bank, dropping print editions and delivering content via e-readers could "boost earnings from the two papers to A$55 million - $5 million more than the bank's 2010 forecast, the Australian reported.

Analyst Alex Pollak said Fairfax could "get the ball rolling by spending about $50 million to give away 100,000 e-readers to seed the migration of readers away from print."

"The point is such a move is likely, but not in its entirety on day one -- a seismic structural shift like this will take time for Fairfax to convince both advertisers and consumers alike of its merits," he added.


Erina Lin


2010-08-05 23:43

Two major Australian newspapers have threatened to pull their advertisements on Google as a form of protest against the recently launched Google Maps Real Estate service, an aggregator of real estate listings found on other sites, The Inquisitr reported.

Australia's News Ltd. and the Fairfax group, which own prominent real estate sites, are on the defense against the new site, which they see as a competitor to their respective and Domain.

In a statement issued by Fairfax addressing the threat to pull ads, the group stated: "we are obviously not keen to support a would-be competitor with our revenue."

Visitors to Google Maps Real Estate can conduct searches using a variety of options, including neighborhood, size of the property and the price range. While real estate agencies can directly list their properties on the sites, independent sellers must have information on their home aggregated from another site in order for it to appear on Google's Web site.

An article appearing the Sydney Morning Herald pointed out that and Domain both get one third of their traffic from Google, which may give pause to protest plans.


Leah McBride Mensching


2009-07-27 17:39

Syndicate content

© 2015 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation