Date

Tue - 21.11.2017


Facebook

A recent survey shows that 88 percent of marketers claim to use some sort of social media, of which 72 percent say they have adopted the strategy in recent months, Marketing Vox reported.

Participants in the survey said their number one reason for using social media was that it generated interest in their company. Other reasons were that social media increased traffic on their sites and heightened their presence in online search results.

The media study, conducted by Michael Stelzner and sponsored by the Social Media Success Summit, attempted to ascertain the reasons why marketers opt for social media to promote and expand their enterprises, according to Marketing Vox.

The study also found that Twitter was the most often used site by the companies, followed by blogs, LinkedIn, and Facebook.

Author

Leah McBride Mensching

Date

2009-04-16 09:49

Rumours that Facebook tried to buy Twitter are true, but the deal did not go through, as both parties could not agree on price or what the company would look like after the deal, Media Guardian's Jemima Kiss reported in an article posted by paidContent.

Over a year ago, Microsoft's proposal valued Facebook at US$15 billion, while Facebook's valued itself at $3.7 billion. Investor Peter Thiel told BusinessWeek that for the deal to go through, it was necessary to determine the value of Facebook's stock.

The deal "was reported at $500 million," with $100 million in cash and the rest in stock, Media Guardian reported. However, Facebook's valuation of itself was $8 billion to $9 billion, which caused Twitter to walk away.

"(Twitter is) worth a lot more than people think, it is," Thiel told BusinessWeek. Meanwhile, Thiel said that if Facebook exploited its full potential, it could make up to $1 billion a year in advertising.

Both Facebook and Twitter are still talking, although not as seriously, according to BusinessWeek.

Author

Leah McBride Mensching

Date

2009-03-02 22:56

After user backlash erupted following Facebook's revision of its terms of service, the social networking site on Wednesday morning announced it would "return to its previous terms" until all issues could be resolved.

A notice posted on users' Facebook home pages stated:

"Over the past couple of days, we received a lot of questions and comments about the changes and what they mean for people and their information. Based on this feedback, we have decided to return to our previous terms of use while we resolve the issues that people have raised," Facebook founder and CEO Mark Zuckerberg stated Wednesday on the Facebook Blog.

Facebook will now take a "new approach" to creating terms, Zuckerberg stated, and in the future, the terms will "be a substantial revision from where we are now. It will reflect the principles I described yesterday around how people share and control their information, and it will be written clearly in language everyone can understand. Since this will be the governing document that we'll all live by, Facebook users will have a lot of input in crafting these terms."

Author

Leah McBride Mensching

Date

2009-02-18 19:07

The number of people in the United States using social networking sites at least on a monthly basis will grow 44 percent from 79 million in 2008 to 115 million in 2013, a new study by eMarketer predicts.

The growth will mostly come from boomers, Generation X and tweens, Media Post reported.

eMarketer estimated that the number of users between ages three to 11 will boost 61 percent, while adults 18 and over will be up 49.5 percent, and teens 20.1 percent, in the next five years.

The overall U.S. social networking users will increase 11 percent to 88.1 million this year, Media Post reported.

One of the two leading players, MySpace, already has 130 million users worldwide, 76 million of whom are in the United States. Facebook, on the other hand, has more 175 million active users, with 70 percent are outside the United States. Facebook has been growing strong recently, with around 600,000 new users added every day, Media Post reported.

eMarketer especially highlighted the following trends in the study, such as the expanding user demographics, rising engagement, the impact of mobile social networking and Twitter, and whether the rapid growth of Facebook in the second half of 2008 will continue.

Author

Erina Lin

Date

2009-02-18 10:21

Facebook CEO Mark Zuckerberg on Monday tried to reassure the social networking site's users that they "own and control their information," despite an update in the site's terms of service this month that leads most to believe that's not quite so, The New York Times reported.

Earlier this month, Facebook's terms were updated, and the group took out a provision stating that users may delete their content from the site at any time, and when they do so, the license expires. In place of that provision, new language was added stating that the site "would retain users' content and licenses after an account was terminated," The Times article states.The changes were not discovered by most until Sunday, when the Consumerist blog, part of advocacy group the Consumers Union, reported on them.

"Now, anything you upload to Facebook can be used by Facebook in any way they deem fit, forever, no matter what you do later. Want to close your account? Good for you, but Facebook still has the right to do whatever it wants with your old content. They can even sublicense it if they want," the Consumerist states, citing the following language from Facebook's terms:

Author

Leah McBride Mensching

Date

2009-02-17 08:00

As engagement ads are on the rise, Facebook is now testing a polling ad, which allows marketers to ask users a question and gather responses within the home page unit, Media Post reported.

In addition, users can view the results and the responses of friends.

CareerBuilder is the first advertiser to use the new ad, tying it into a Super Bowl campaign. It asks Facebook users to predict which team is going to win as a lead-in to the 60-second TV spots airing during the third quarter on Sunday, Media Post reported.

CareerBuilder.com also plans to run another poll after the game, asking members which part of the ad was their favourite. It has previously run engagement ads on Facebook, inviting users to become a fan of its recruitment.

Besides that, some engagement ads also support commenting, giving a virtual gift and RSVPing to an event.

According to a Facebook spokesperson, the polling ads will be generally ready in the next few months, Media Post reported.

Author

Erina Lin

Date

2009-01-28 21:29

According to comScore's year-end numbers, MySpace is still leading in the U.S. online social networking market, but Facebook is growing, although slowly, CNet reported.

Michael Arrington at TechCrunch estimated that if the current growth rate remains, Facebook's U.S. audience will exceed MySpace's early in 2010.

In the United States, growth for both sites has cooled down. Facebook's average monthly growth rate was 3.8 percent, with most of its rapid growth coming from overseas. MySpace's was only 0.8 percent, CNet reported.

Some other firms, such as Pingdom, predicted that Facebook will overtake MySpace in the United States much sooner. In the global market, Facebook has been ahead for months, with more than 150 million users.

Although Facebook will catch up in unique visitors in the United States, Arrington pointed out that the more media-centric MySpace is leading on page views, with 40 billion in December, versus Facebook's 18 billion.

MySpace also leads in time spent per visit, with about twice as much, mostly due to having online music streaming and a video portal. It also has an advantage in advertising due to its media consumption focus and stronger U.S. base, CNet reported.

Author

Erina Lin

Date

2009-01-14 04:11

According to eMarketer's prediction in mid 2008, British social network ad spending would reach £175 million ($322 million) in 2009. However, the research company revises it by cutting down about 20 percent, although it'll still be a healthy growth over the total estimated £115 million ($212 million) for 2008.

MySpace, the worldwide biggest social network among English speakers, has its British market share dropped by one-half in the year ending in June 2008, from over 29 percent to less than 15 percent, according to Hitwise, eMarketer reported.

Its strong rival, Bebo, is also declining. Based on Nielsen Online data from August 2008, Bebo fell from the second to fourth place in the UK social site rankings by Blogger, with only 14.1 percent audience reach.

However, Facebook does a good job in recent months. Its unique user base in the UK rose from 12.4 million in December 2007 to 18.4 million in September 2008, according to comScore World Metrix. But its ad sales are in a struggle in the UK, as well as in the United States, eMarketer reported.

Author

Erina Lin

Date

2009-01-13 02:51

Washington Post Co. CEO Don Graham will join the board of Facebook, CNet reported Thursday.

Facebook founder Mark Zuckerberg said that Graham's skill for constructing and managing a company in the long run will be of use to the social network.

"He has made The Washington Post Co. one of the most valued and respected education and media companies while making society more open and understanding." Zuckerberg stated in a press release, according to CNet. "His decision to join our board means that Facebook will benefit from his insight and experience."

Apart from Zuckerberg, other board members include investors Jim Breyer of Accel Partners and Peter Thiel of Founders Fund as well as businessman Marc Anderseen, who joined in June, CNet reported.

Author

Alisa Zykova

Date

2008-12-12 11:11

Syndicate content

© 2015 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation