Date

Wed - 20.09.2017


Facebook

Facebook was the most visited Web site in the United States this Christmas, the first time the social networking site as ever been the most visited U.S. site, Hitwise reported yesterday. The percentage of new visits to the site last week on Christmas Day and Christmas Eve also increased 10 percent, which could have played a part in the traffic increase, the firm reported.

This was also the first time Facebook beat Google in traffic in the United States, according to paidContent. In the United Kingdom, Google maintained its top position as the most-visited Web site on Christmas Day, Telegraph.co.uk reported.

Last year, when Facebook had 140 million users, it also saw a spike in traffic on Christmas. This year users are up to 350 million, AllThingsD reported.

Author

Leah McBride Mensching

Date

2009-12-30 23:15

Social networking has been around for years, but 2009 was the year they became useful journalism tools, from Twitter being used to inform the world about unrest in Iran to the rollout of Facebook Connect to make sharing news and information easier.

This was also the year "your uncle became a Facebook friend, and your company started Twittering," as Computer World put it. This autumn, Facebook users reached 350 million, and time spent on the site was up 700 percent, to 13.9 billion minutes spent on the site in April, according to Nielsen.

"Business has embraced both Twitter and Facebook as a way to communicate directly with customers and to inexpensively get their points across to a large number of folks. Much of the fear that business had of social networking seems to have abated as they become more comfortable with the concept and see the advantages. We're still at a point where only a small number of businesses have social networking strategies, but that number is increasing quickly over time," Dan Olds, an analyst with the Gabriel Consulting Group, told Computer World.

Author

Leah McBride Mensching

Date

2009-12-23 21:11

Facebook has surpassed the 100 million user mark in the U.S., after the announcement of reaching 350 million members worldwide last week, Media Post reported.

The social network users in the U.S. hit 100.5 million on Monday. It has a few million additional domestic users over most of the previous year, according to Inside Facebook.

U.S. is the first country to exceed 100 million. However, seven out of 10 Facebook's monthly active users come from other the rest of the world.

According to comScore's estimate last month, Facebook's unique visitors in the U.S. in October totaled 97.4 million, far ahead of its rival Fox Interactive Media's 82.9 million

Facebook is rumored to make more than $500 million revenue this year. Also, in September, founder and CEO Mark Zuckerberg said the company was "generating positive cash flow ahead of schedule." Advisory firm and market-maker NYPPEX predicted Facebook will have its revenue up to $710 million in 2010, according to a Wall Street Journal report.

Author

Erina Lin

Date

2009-12-09 19:00

Yahoo! and Facebook announced Wednesday they will expand their partnership, to enable users to share activity and content with each other more easily, Media Post reported.

Through the Facebook Connect programme, members can log into other sites using their Facebook IDs. They can also share content, including photos or comments, with their Facebook friends.

On the other hand, Yahoo! allows users to see friends' Facebook activities in the tab "Yahoo Updates," according to the Media Post article.

According to the announcement, this enhanced integration will start sometime during the first half of 2010. It helps Yahoo's broader strategy to be "more open and customisable through alliances with other sites and developers."

"With this integration, we are opening the door for two of the Internet's largest online communities to make it easier for people to stay connected," Jim Stoneham, vice president of communities for Yahoo!, said in a statement. Facebook just announced late Tuesday that its users has reached 350 million globally, which makes the combined users of the two sites some 850 million.

Author

Erina Lin

Date

2009-12-02 22:11

Facebook attracts more highly educated users than MySpace in the United States, and in Canada it is the top social media destination, according to new, unpublished research from Eszter Hargittai, associate professor of communication studies at Northwestern University, CBCnews.ca reported today.

However, the reason Facebook is tops in Canada has nothing to do with education, and likely has more to do with the fact that by the time social networking caught on in Canada, MySpace was "more for teenagers and not taken as seriously." Meanwhile, "Canadian academics who travelled to the U.S. started using Facebook and immigrants who came to large Canadian cities also were Facebook users," Rhonda McEwen, information studies professor at the University of Toronto, suggested to CBCnews.

According to Hargittai, online, people will network with the same people they already know. "Existing social divisions translate online," she said.

And while Facebook was originally started by students, for students, MySpace initially attracted non-students and students alike. As time went by, students and graduates switched to Facebook to be on the same networking site as their peers.

In the United States, Facebook grew by 4 percent to 95.5 million in September, according to the Orlando Business Journal.

Author

Leah McBride Mensching

Date

2009-10-15 20:24

Social networking seems to experience a dramatic reversal this year, according to the new data from Hitwise. Facebook has gained significantly - with its share of U.S. traffic to social sites up about fourfold from 19.9 percent last year to 58.6 percent as of September. MySpace, on the contrary, has its share tumbled from 66.8 percent to 30.3 percent, down 55 percent, Media Post reported.

Although Twitter, the hottest property in this category, is still niche (1.84 percent share) compared to other bigger players, it has gained drastically 1170 percent from 0.15 percent a year ago.

However, according to Hitwise, Twitter's torrid growth has slowed down since April. The percentage of new Twitter users from other sites also declined in mid-September compared to April.

From August to September, Twitter's share slipped from 1.95 percent to 1.84 percent. Although the figures didn't reflect Twitter's mobile and application-driven traffic, Hitwise said they should still correlate to new user adoption.

Author

Erina Lin

Date

2009-10-12 18:32

MySpace still topped the social networking site category with the most monthly unique visitors, according to IDATE. That number grew from 66.4 million in June 2006 to 114.1 million in June 2007, but slipped to 109.3 million in June 2008, SFN's World Digital Media Trends 2009 reported.

Facebook had 13.1 million unique visitors in June 2006, but surged to 52.5 million one year later, and then continued to almost double to more than 100 million in June 2008, according to IDATE.

Other players had much fewer unique visitors - Hi5 had 38.3 million in June 2008, while Friendster and Orkut had 34.1 million and 26.9 million, respectively. Bebo reported 22.4 unique visitors in June 2008, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2009-10-01 20:48

Online social networking advertising spending worldwide reached US$2 billion in 2008, and is expected to grow to $3.49 billion in 2013, according to eMarketer.

The spending increased with a growth of 46 percent in 2008. In the following years, although the rise is predicted to slow, it is still expected to maintain a double digit growth rate until 2013, when it is forecast to see a 9.6 percent annual increase, SFN's World Digital Media Trends 2009 reported.

In 2008, MySpace accounted for the majority of the overall online social networking ad spending, with 54 percent, or $850 million. Facebook came next with 20 percent, or $305 million. Other general or niche social networking sites made up the rest.

In Western Europe, online social networking ad spending reached $170 million in 2007, and is expected to rise to $970 million in 2012, according to eMarketer. The United Kingdom is the key market in the region, contributing $130 million in 2007, and expected to increase to $533 million in 2012.

Author

Erina Lin

Date

2009-09-29 18:16

Social media sites are gaining acceptance of brand advertisers in the Internet landscape. About one out of five online display ads in U.S. is viewed on a social networking site, according to a new report by comScore, Reuters reported.

It also pointed out the intense competition between social media sites and big online companies, including Yahoo! and AOL, which have long positioned themselves as the leading Web destinations for brand advertisers.

Social media sites contributed 21.1 percent of U.S. Internet display ads in July, with more than 80 percent coming from MySpace and Facebook, according to the study released on Tuesday.

"Because the top social media sites can deliver high reach and frequency against target segments at a low cost, it appears that some advertisers are eager to use social networking sites as a new advertising delivery vehicle," Jeff Hackett, senior vice president of comScore, said, Reuters reported.

The top three advertisers on social networking sites in July were AT&T Inc, Experian Interactive and IAC/Interactive Corp's Ask Network.

Author

Erina Lin

Date

2009-09-04 18:04

"Why Don't Teens Tweet?" has become a popular question in the past few months. According to the New York Times last week, only 11 percent of Twitters are teens, TechCrunch reported.

11 percent seems a small number, but actually it has a higher concentration of teens compared to Facebook, with only 9 percent of user being teens, which means Twitter is more teen friendly than Facebook.

Actually, teens tweet more than the general population, according to a Silicon Valley Insider post yesterday, "Kids Don't Hate Twitter Anymore." Also, comScore stated that Twitter's unique visitor composition index in the age group of 12 to 17 is 118, higher than those in the group of 25 to 34 and 35 to 44.

Another similar figure: these teen Twitters do so 5.2 times in a month, more often than those between 25 and 44, who tweet 5 times or fewer per month.

So, Twitter actually skews more teen than the average sites, as well as Facebook, according to TechCrunch. The question we need to ask instead should be: Why don't the majority of teens tweet?

Author

Erina Lin

Date

2009-08-31 21:35

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