Date

Wed - 20.09.2017


Facebook

Remarkably, over this past week search giant Google was surpassed by social networking site Facebook as most visited website online in the US, with only 7.03 percent of all website visits to Facebook's 7.07 percent, according to an analysis done by Hitwise. The difference in visits, albeit small, is telling, as it reflects the growing tendency of internet users to look to their friends rather than search engines for online media.

Facebook does come in as the fourth source for visits to specifically news and media websites, behind the main Google search site, Yahoo, and MSN. But when compared to smaller search sites Google News and Google Reader, which direct 1.39 and .01 percent respectively of all upstream visitors to news and media websites, Facebook has a clear lead in providing 3.52 percent of all visits.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Savita Sauvin

Date

2010-03-17 03:35

Mobile social networking is growing rapidly. As of January, 17.1 percent of mobile subscribers in he United States accessed a social networking site or blog, compared to 13.8 percent in October 2009, according to new data from comScore MobiLens.

Facebook and Twitter both have marked triple-digit traffic growth on the mobile Web last year, according to comScore's release last week. This made their U.S. audiences 25.1 million and 4.7 million in total, respectively.

MySpace's mobile traffic, however, has gone down 7 percent to 11.4 million, MediaPost reported.

In terms of mobile activities, social networking was the fastest-growing type over the last three months, while text messaging the most prevalent.

63.5 percent of mobile users texted in January, up from 62 percent in October 2009.

Mobile Web browsing came next with 28.6 percent doing soup from 26.8 percent in October, followed by game-playing, using downloaded apps, social networking as well as listening to music.

Author

Erina Lin

Date

2010-03-12 22:40

Facebook will launch Zero, its text-only version that may be offered by mobile phone carriers for free, according to TechCrunch. The low-bandwidth service that doesn't offer access to photos will be launched "in the coming weeks", Hexus today reported.

"We are discussing it... as an option to make Facebook on the mobile web available to everyone, anywhere and allow operators to encourage more mobile Internet usage," said a Facebook spokesperson, according to BBC News.

The social network announced at the 2010 Mobile World Congress in Barcelona that more than 100 million users access its services from their mobile phones, according to Hexus.

Data from the GSM Association, which specialises in GSM mobile technology, revealed that UK users who use their mobile phone to access the Web spend almost half of their time on Facebook.

Author

Alisa Zykova

Date

2010-02-17 20:10

Google unveiled Google Buzz today, a feature that will allow Gmail users to create status updates, and also read and comment on friends' updates, The Associated Press reported.

The feature is aimed at helping Google compete with social networking site Facebook, which now has more than 400 million users around the world.
Users can choose to share their updates publicly or privately, comments are sent to Gmail inboxes, and photos can also be sent. Updates are also done in real time, like Facebook or Twitter, according to Google Buzz.

Buzz is currently being rolled out across Gmail inboxes.

Author

Leah McBride Mensching

Date

2010-02-09 23:07

Google is preparing to announce new Gmail features that would extend its reach into the social networking realm, the Financial Times reported today, dubbing the plans a "Facebook assault." This following last week's news that Facebook is planning to launch an e-mail service.

The search giant is looking to give Gmail users a way to aggregate contacts' updates, which can currently be viewed in Google's Chat service, within Gmail's inbox. This would create a "stream of notifications that would echo the similar real-time streams from Facebook and Twitter."

The new feature could be announced as soon as this week, the Wall Street Journal reported.

The status update widget is a further push to turn Gmail into a "comprehensive communications hub" that Google hopes would keep users within Gmail, not Facebook, according to Wired.

The Wall Street Journal article stated that:

Google has been trying to fashion Gmail into more than an email service for years. It currently lets users set an "away message"--which can be a link to a Web site--that their friends see when they message them.

Author

Leah McBride Mensching

Date

2010-02-09 00:53

Facebook is working on an e-mail product, and may have Gmail, Yahoo Mail, AOL Mail and others in its cross hairs.

The social networking site is planning to launch a completely new e-mail product in the place of its current message product, internally known as Project Titan, TechCrunch reported today. "Tacking a real webmail product on top of those vanity URLs and Facebook connect is something even Google may shudder at," Michael Arrington wrote, adding that he doesn't think the new service will be a "Gmail killer."

Image: castortroy520's flickr photostream
Thanks to Facebook's position as the place in which hundreds of millions of people already go to share and communicate, e-mail is a logical next step, Valleywag's Henry Blodget pointed out. The main reasons people visit Google, Yahoo and Microsoft, on the other hand, don't really have anything to do with communicating. Rather, they're about search and content aggregation.

"E-mail is all about identity. And Facebook is ahead of everyone else in the identity game via Facebook Connect. Facebook says more than 60 million people log in to 80,000 third party Web sites each month via Facebook Connect," Arrington wrote.

Author

Leah McBride Mensching

Date

2010-02-05 23:28

Social networking sites, especially Facebook and micro-blogging service Twitter, have seen enormous growth over the past few years, and news outlets are using the two to attract a wider audience, keep dedicated readers close and distribute stories to a wider audience.

The Austin American-Statesman, The New York Times and The Huffington Post are all experimenting with new ways to generate ad revenue using both social networking sites, and are discovering that benefits can be two-fold: news outlets gain new social networking audiences, while advertisers gain a new way to engage consumers, Poynter Online reported. Meanwhile, smaller businesses that have less advertising dollars to spend are able to reach consumers in a newer, more cost-effective way.

At The Austin American-Statesman, for example, advertisers can pay for tweets on two of the newspaper's Twitter accounts, @Austin360 and @Statesman. Two advertisers, a restaurant and haunted house, paid $300 each per day in autumn 2009, and were each given a 124-character tweets, one in the morning and one in the afternoon.

Most followers found the ads to be non-intrusive, said Robert Quigley, the newspaper's social media editor. This is likely because he stipulated that the adverts must be action-related, such as giving a special offer that benefits readers, as opposed to just an ad.

Author

Leah McBride Mensching

Date

2010-02-02 23:33

Social networking site memberships have skyrocketed in the past couple of years, and marketers are clear about the importance of reaching audiences through social media. A recent study has surveyed executives from companies on the Inc. 500 list and found that 79 percent of them view social media as being an important part of their marketing and business strategies, the Bakersfield Californian reported yesterday.

Executives also said social media is important to "generating hits, feedback, leads and sales," according to the report, "Social Media in the 2009 Inc. 500: New Tools & New Trends," by Dr. Nora Ganim Barnes and Eric Mattson of the Center for Marketing Research at the University of Massachusetts Dartmouth.

Another report, "The Social Media Marketing Book," advises executives that one of the major pitfalls they can avoid is using forum marketing services, which use many fake accounts to "create a false buzz on behalf of the business they are trying to promote," which only compromises a business's reputation, Slashdot reported.

Author

Leah McBride Mensching

Date

2010-01-22 19:03

Facebook is growing strong across Europe. The numbers of total unique visitors were 24.1 million in February 2008, and increased 314 percent to 99.8 million one year later, SFN's World Digital Media Trends 2009 reported. It was also ranked as the top social networking site on the continent, according to comScore.

The United Kingdom contributed the most unique visitors compared to other countries, with 22.7 million in February 2009, up 75 percent year-over-year. France followed with 13.7 million, with an annual growth of 518 percent.

All other countries also reported an annual growth of at least double digits from February 2008 to February 2009. The biggest gainers were Italy and Spain, which marked 2,721 percent and 999 percent increases, respectively, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-01-18 18:27

Facebook, the most popular and fastest growing social networking site in recent years, has beat the iPod, cell phones and many traditional media as the fastest item or service to penetrate the mass market, SFN's World Digital Media Trends 2009 reported.

First introduced in 2004, Facebook has taken five years to reach 150 million users in 2009. However, compared to some other top technologies, the social networking site has taken a much shorter time to hit the mass market, which is only 5 years.

The iPod, introduced in 2001, took seven years to reach 150 million users, while mobile phones, which first entered the market in 1983, took 14 years to get there.

Television was introduced in 1928, and it was not until 1966, 38 years later, that it reached 150 million users. The telephone, introduced in 1876, took 89 years to hit the mass market, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-01-05 23:46

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