Date

Sun - 19.11.2017


eMarketer

For news publishers, there's no doubt that the digital age has well and truly arrived. eMarketer published a report in January predicting that online advertising spending in the United States will overtake print this year.

Spending on online ads in the US grew by 23% last year, totaling $32.03 billion, estimates eMarketer. The company, which provides analysis of internet market trends based on its own assessment of ad selling companies' reported revenues as well as on data from other industry sources, predicts that online ad spending will grow another 23.3% this year, to reach $39.5 billion.

Meanwhile, US print advertising, which totaled an estimated $36 billion in 2011, is expected to drop to $33.8 billion.

eMarketer forecasts a significant rise in online ad spending over the next five years; it predicts that by the year 2016, online ad spending will total $62 billion in the United States, and that print spending will drop to $32.3 billion.

Compared to other industry analysts, eMarketer's predictions are high, yet all forecast a meaningful rise in online ad spending in the coming years.

Author

Hannah Vinter

Date

2012-02-03 14:02

U.S. mobile ad spending, including display, search and messaging-based advertising, totalled US$320 million in 2008, and exceeded $593 million in 2010, according to eMarketer. In 2013, it is expected to surpass $1.5 billion, detailed in World Digital Media Trends 2010, released by the Shaping the Future of the Newspaper project and the World Association of Newspapers and News Publishers.

To break down as national versus local, back in 2005, U.S. mobile national ads accounted for $138 million, while local was only niche, according to the 2009 third quarter data from Borrell Associates. In 2014, national mobile ad spending is forecast to exceed $5.5 billion, while local mobile ads will surpass $4.7 billion.

To break down by format, in 2008, SMS accounted for $100 million, making it 63 percent of total U.S. mobile ad revenues in that year. Search totalled $39 million and display made up $21 million, each contributing 24 percent and 13 percent, respectively, according to data from the Kelsey Group and eMarketer.

Author

Erina Lin

Date

2010-12-17 17:40

Worldwide, bloggers have reached 184 million people, according to Universal McCann in March 2008, while 26.4 million of them were from United States. Additionally, there were 346 million people worldwide who read blogs, or 77 percent of active Internet users, 60.3 million of which came from the United States, SFN's World Digital Media Trends 2009 reported.

According to comScore's data in August 2008, there were 77.7 million unique visitors in the United States, out of the total 188.9 million online population.

eMarketer's data shows that in May 2008, there were 94.1 million U.S. blog readers, or half of the Internet users. The number of bloggers reached 22.6 million, which represents 12 percent of all online users, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-03-23 22:25

Syndicate content

© 2015 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation