Paywall, begone—for a limited time, that is. Starting this past Monday and lasting until May 6, The Boston Globe is offering readers a free trial of all of its online content on BostonGlobe.com to show off its new elements and try to gain some new subscribers in the process, paidContent reported.
By entering their email addresses, users will have complete access to online content, including the downloadable ePaper version of The Boston Globe, the article said. The free trial, which also includes a deal in which users can subscribe online for $0.99 for the first eight weeks, is sponsored by Coldwell Banker, according to the Globe website.
Peter Doucette, Globe Executive Director of Circulation Sales and Marketing, told paidContent, “The impetus for the free trial is getting the word out on new features, including the Boston Globe ePaper.”
As we previously reported, The Boston Globe launched its ePaper version, a replica of the print edition that can be read on laptops, mobiles, and tablets, in March. The replica edition comes equipped with several new features, including a text-to-speech option with audio-recorded sections of the paper.