Date

Mon - 20.11.2017


display ads

According to a new report released by the Internet Advertising Bureau and PricewaterhouseCoopers, mobile advertising spending in the UK increased by 157% from 2010 to 2011, The Guardian reported. Spending climbed from £83 million in 2010 to £203 million in 2011, the article said.

Mark Sweney of The Guardian attributes the rise in spending to the increased popularity of 3G and Wi-Fi, as well as the use of targeted advertising through mobile.

According to the article, the report also found that display advertising had the highest percentage increase, up 186% from 2010. Display advertising has risen drastically since 2008, the year mobile apps became widely available, and mobile search advertising has also increased by 145%, the article said.

Mobile Marketing reported last year that mobile ad spending in the UK doubled from 2009 to 2010, including vast increases in mobile search advertising and display advertising.

As we previously reported, a 2011 comScore study showed the UK had the highest percentage of news website traffic from mobile devices.

Author

Gianna Walton

Date

2012-03-20 18:31

U.S. mobile ad spending, including display, search and messaging-based advertising, totalled US$320 million in 2008, and exceeded $593 million in 2010, according to eMarketer. In 2013, it is expected to surpass $1.5 billion, detailed in World Digital Media Trends 2010, released by the Shaping the Future of the Newspaper project and the World Association of Newspapers and News Publishers.

To break down as national versus local, back in 2005, U.S. mobile national ads accounted for $138 million, while local was only niche, according to the 2009 third quarter data from Borrell Associates. In 2014, national mobile ad spending is forecast to exceed $5.5 billion, while local mobile ads will surpass $4.7 billion.

To break down by format, in 2008, SMS accounted for $100 million, making it 63 percent of total U.S. mobile ad revenues in that year. Search totalled $39 million and display made up $21 million, each contributing 24 percent and 13 percent, respectively, according to data from the Kelsey Group and eMarketer.

Author

Erina Lin

Date

2010-12-17 17:40

Due to increasing spending and more focus on branding, the growth of online display ads are expected to surpass the growth rate of paid search ads in 2014, research from eMarketer has found.

Between 2011 and 2014, the firm estimates that both search and display will see increases greater than the rise in overall online ad spending in the United States, at about 13.9 percent. However, from 2011 and 2014, online display spending is expected to begin growing faster than overall online spending, while the rate of search spending growth falls into third place.

Graph: eMarketer

Driving growth in display advertising will be online video ads, forecast to grow by at least 24 percent each year through 2014. This year, the research group expects U.S. advertisers to spend US$12.37 billion on paid search, and $8.88 billion on online display ads. In 2014, search is still expected to net the most spending ($18.84 billion), but display is expected to get closer to search spending, at $15.92 billion.

Affinity Express's Unmana Datta wrote that it makes sense display ads are catching up, and for three very good reasons:
1. Display ads are vastly more customizable.
2. Display ads are just more attractive.
3. Display ad placement is more flexible.

Author

Leah McBride Mensching

Date

2010-12-16 21:39

Facebook dominated 23 percent of the display ad impression market during the third quarter of 2010, compared to 9 percent the same time last year, a comScore report has revealed, the Washington Post and Information Week wrote yesterday.

"Just one year ago we were still in the midst of an advertising recession, but several growth drivers have contributed to sustained improvements over the past few quarters," said comScore Senior Vice President Jeff Hackett, CNet informed. "The ability to buy specific audiences is enabling a greater number of display ads to be delivered on target, display formats are improving at a rapid rate, and the quality of creative is getting better every day. As publishers prove the value of online display ad campaigns, digital should continue to carve out a bigger piece of the advertising pie."

Image: MasterNewMedia

Author

Alisa Zykova

Date

2010-11-10 19:45

Micro-blogging start-up Twitter revealed that it is experimenting with including promoted tweets within a user's stream and observing how individuals react, CNet reported yesterday.

In a blog post, Twitter spokesman Matt Graves clarified that the company is looking "to display Promoted Tweets in a way that's both useful and authentic to the Twitter experience" and that the move was "deliberate" as well as "thoughtful," the Wall Street Journal reported. Graves added that the feature might be expanded only if the company feels like it was offering a "high-quality user experience."

Image via CNet

The display ads are paid for by advertisers (much like the sponsored links that Google has) and will only appear on users' timelines when they access Twitter from the third-party HootSuite service. CNet notified that the promoted tweets would vary in occurrence, depending on how relevant they are to each user. Ads that would not successfully appeal to audiences might be taken down or altered.

Author

Alisa Zykova

Date

2010-11-03 18:06

The Washington Post will run a two-inch strip across the bottom of its front-page on Sunday, the UpshotNewsBlog on Yahoo reported yesterday.

For the very first time, the newspaper ran a cover-wrap ad campaign for Capital One on its Sept. 5 print edition, which gave information about the conversion of Chevy Chase Bank to Capital One, Edito & Publisher reported today.

Image: UpshotBlog on Yahoo! News

With a sharp decline in advertising revenues observed by all major print publications in recent times, many leading newspapers are embracing the front-page display ad as a creative route to maximise ad revenues, including The Wall Street Journal, The New York Times and The Los Angeles Times.

Author

Savita Sauvin

Date

2010-09-14 22:08

The United Kingdom's most popular national daily website, Mail Online, hopes to turn profitable in 2011 by promoting growth in display advertising, MediaWeek.co.uk reported today.

The Daily Mail and General Trust's newspaper division also witnessed an increase in digital ad revenues by 46 percent, and a surge in advertising on consumer titles by 13 percent, MediaGuardian reported yesterday.


Image Source: MediaWeek.co.uk

"Display advertising in itself is about delivering eyeballs, and we've always believed that if you get the eyeballs then you can sell the inventory," Peter Williams, finance director at DMGT, told MediaWeek. "It is important to remember online does not require anything like the same [advertising] yields as the [print] newspaper does."

Along with traditional display advertising, the services such as Money Mail and increase in sponsored links on specific sections of the news site have begun to generate significant revenue as well.

Author

Savita Sauvin

Date

2010-07-28 22:09

Google will likely be making a bigger effort in social media and social networking as a way to up its display advertising business, PC World reported yesterday.

"Social signals will be very relevant [to display ad sales] because the more signals you have about the ads, the better the ad will be targeted," said Henrique De Castro, Google's vice president of Global Media and Platforms, at the Bank of America Merrill Lynch Technology Conference in New York, according to PC world. "So we're connecting more and more social networking or social indicator signals into our ad delivery."

Yesterday Google also announced it bought Invite Media, a bidding exchange for display advertising.

In its Doubleclick blog, Google stated that Invite "has developed technology that enables advertisers and agencies to use 'real time bidding' to buy display ad space, and to optimize display ad campaigns, across multiple advertising exchanges, all in a single interface."

The post, by Neal Mohan, vice president of product management, also stated that:

Author

Leah McBride Mensching

Date

2010-06-04 19:48

Google's next move in the online advertising business will be to charge premium prices from brand advertisers for "above the fold" ads, making display the search giant's "next billion dollar business," CEO Eric Schmidt said, paidContent reported.

Premium, "above the fold" ad placements will be aimed at top marketers, who will be able to bid against one another for the units that will be placed in the top half of users' screens. Previously, advertisers have not been able to select where ads will show up.

"In contrast to cost-per-click ad buys, which is about connecting to users by starting conversations, advertisers buying according to CPMs mainly want to get their ads in front of the right users immediately," Brand Bender, product management director of Google, told paidContent last week.

According to a Google AdWords blog post:

"Two types of advertisers run campaigns across the Google Content Network. The first group, direct response advertisers, measures the success of their campaigns by looking for clicks, traffic to their sites, and sales. In contrast, brand advertisers typically use display ads to raise awareness and purchase consideration for a product or service a person might buy down the road. Other advertisers are looking to achieve a combination of these goals...

Author

Leah McBride Mensching

Date

2010-03-08 14:53

Global mobile advertising spending totaled US$2.7 billion in 2007, according to eMarketer, and is expected to exceed $19.1 billion in 2012, SFN's World Digital Media Trends 2009 reported.

Mobile message advertising contributed the majority in 2007, and will grow from $2.56 billion to $14.2 billion in 2012. Mobile display and mobile search advertising accounted for a niche amount in 2007, but will rise from $52 million to $1.2 billion, and from $83 million to $3.8 billion in 2012, respectively, eMarketer projects.

Mobile advertising, including text messaging, search, display, in-application and video, generated revenue of less than $250 million in 2008 in North America, according to Parks Associates.

In 2013, however, the revenue is expected to reach nearly $1.5 billion, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-03-03 23:37

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