According to a new report released by the Internet Advertising Bureau and PricewaterhouseCoopers, mobile advertising spending in the UK increased by 157% from 2010 to 2011, The Guardian reported. Spending climbed from £83 million in 2010 to £203 million in 2011, the article said.
Mark Sweney of The Guardian attributes the rise in spending to the increased popularity of 3G and Wi-Fi, as well as the use of targeted advertising through mobile.
According to the article, the report also found that display advertising had the highest percentage increase, up 186% from 2010. Display advertising has risen drastically since 2008, the year mobile apps became widely available, and mobile search advertising has also increased by 145%, the article said.
Mobile Marketing reported last year that mobile ad spending in the UK doubled from 2009 to 2010, including vast increases in mobile search advertising and display advertising.
As we previously reported, a 2011 comScore study showed the UK had the highest percentage of news website traffic from mobile devices.