Date

Fri - 20.10.2017


digital revenues

Earlier this week the Pew Research Center’s Project for Excellence in Journalism published a study about newspapers' often unsuccessful attempt to build digital revenue

As paidContent reported, the study left out data about digital subscriptions revenues, focusing only on advertising revenue.

A press release by Press+ claims to fill that gap, revealing some of the trends they have detected, based on aggregated data collected from 285 publishers who are using the Press+ platform.

All 285 of Press+‘s active affiliates have opted for meters over full paywalls, paidContent reported, quoting co-founder Grodon Crovitz who said: “We now have the data to show that meters are better than old-fashioned paywalls. (…) With meters, publishers keep all their online ad revenue and readership whereas of course with paywalls there’s a big decline in both.”

According to the press release, publishers have found they can set their meter at a lower point than they originally thought, offering fewer articles free, without significant drops in audience or advertising revenues.

Author

Federica Cherubini

Date

2012-03-09 18:39

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