Tue - 16.01.2018

digital ad spend

Through gloomy economic conditions shines a rare glimmer of British sun: spending on Internet and mobile advertising in the UK rose to a record six-month high in the first half of this year to reach nearly £2.6 billion.

This represents a 12.6 percent increase from the first half of 2011, during which £2.3 billion was spent on Internet and mobile advertising.

These figures come from the latest Internet Advertising Bureau UK (IAB) Expenditure Report, published today, which is based on a survey conducted by Pricewaterhouse Coopers measuring like-for-like, year-on-year growth.*

Other key findings include:

  • Mobile ad spend more than doubled
  • Paid search advertising dominates digital ad spend across platforms
  • Online video advertising increased by nearly half

Mobile advertising

Spending on mobile advertising has continued what the report refers to as its “meteoric rise,” soaring 132 percent to £181.5 million. As we reported in March, mobile ad spend grew 157 percent from 2010 to 2011, according to IAB.


Emma Knight


2012-10-09 16:08

British newspapers experienced a sporting spike in digital traffic during the London 2012 Olympic Games.

To take an example, the Guardian saw a 23 percent increase in average daily unique browsers, a 21 percent rise in average daily visits, and a 15 percent jump in average daily page views during the Olympics, as compared with figures from 17 days before the Opening Ceremonies. Not including mobile traffic, the site attracted a total of 39.9 million page views – 2.3 million per day, on average – between July 27 and August 12 for Olympic content alone.

These numbers tell a heartening story: the readers are out there.

As print circulation continues its long luge ride – the Guardian’s dropped by another 15.85 percent between July 2011 and July 2012 to 209,354, a rate of decline outpaced only by the Independent, which dropped by 54.28 percent to reach below 83,619 – such news is particularly welcome.


Emma Knight


2012-08-28 17:16

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