Date

Wed - 13.12.2017


Creative Revenue Ideas

Business Insider is planning to host more content sponsored by advertisers, including slide shows, videos, and possibly even branded blogs, reports Jason Del Ray for AdAge.

Pete Spande, who was appointed Business Insider’s first Chief Revenue Officer in March, is leading the initiative, known as “Brand Insider,” which he says will allow companies to place content that they have already created but that may be languishing in some quiet corner of the web beside the site's editorial content, and get it noticed by Business Insider's growing base of share-happy users.

“We're able to give brands the spotlight to get that content seen by a large audience,” Spande tells AdAge.

Business Insider’s Chief Operational Officer Julie Hansen senses good revenue prospects in sponsored content, and hopes that “in a couple year’s time” it will make up half of the site’s total revenue. “That would be great,” she said.

Author

Emma Knight

Date

2012-10-11 15:23

The advertising industry is built on consumers’ dreams, and few things make us as starry-eyed as property.

Perhaps with this in mind, the Wall Street Journal, a newspaper with an affluent global readership, has announced the launch of “Mansion,” a weekly, stand-alone section focusing on luxury residential real estate worldwide, on October 5.

“We know our audience is already well-versed and interested in the high-end real estate market, and Mansion provides advertisers the opportunity to speak directly to that audience,” said Michael Rooney, the Journal’s Chief Revenue Officer, in the press release.

Advertisers who have already signed on to speak directly to that audience include Sotheby’s International Realty, Sub-Zero and Wolf, Coldwell Banker and Prudential Douglas.

Mansion will appear every Friday in the Journal’s U.S. print edition, with certain content also being printed in its Europe and Asia editions. It will also be available online and via the iPad/iPhone app.

Its regular features will include inside looks at prominent peoples’ homes and real estate portfolios, high-end financing advice, and guides to global real estate markets.

Author

Emma Knight

Date

2012-10-03 14:22

Remember when print ads could only play video? Now they can broadcast live tweets.

One thousand copies from Time Inc. magazine Entertainment Weekly’s next print run on October 5 will contain an Internet-connected ad, embedded inside two stiff sheets of paper.

The CW Television Network is behind the promotional insert, which will use an Android-powered device with a 3G cellular radio to display looping video and a live Twitter stream (the six latest tweets posted to the @CW_Network) on a mini LCD screen.

The experiment is all about branding. “It’s important advertisers know they can come to us when they want to do something that’s new, that’s never been done before,” Rick Haskins, Executive Vice President of Marketing and Digital Programmes at The CW, told Mashable.

The ad may sound nifty on paper, but whether it heralds a renaissance in print advertising is not yet certain; the following Mashable video reveals it to be slow, silent, lacking in tactility and comparable to a singing Hallmark card.

Author

Emma Knight

Date

2012-10-03 12:03

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