Date

Sun - 24.09.2017


comScore

Less than 1 percent of overall online newspaper views are made on an iPad, according to an infographic published on Monday by The Wall Street Journal, Editor & Publisher reported.

Ninety-seven percent of news readings are done through computers while only 2 percent come from mobiles, The Wall Street Journal revealed. Based on comScore data, the graph shows that iPads are mostly used early in the mornings or at night, which signals "that people use tablets during leisure times," Poynter.org's Damon Kiesow wrote.

Infographic source: The Wall Street Journal

Furthermore, users read news through the computer during working hours, whereas the usage of mobile devices rises in the morning. The graphic provides a valuable insight on the online newspaper consumption, Kiesow said.

"With smart phones, and especially tablets, readers may be more amenable to more focused, less rushed news experiences. So, while a reader may not have time watch a video, or read a long-form news story at work on their computer, they might while sitting on the couch that evening with a tablet."

Author

Clara Mart

Date

2010-11-22 17:12

Newspapers attracted almost two-thirds of all adult Internet users in the United States to their websites in September, according to a study conducted by comScore for the Newspaper Association of America, Editor & Publisher revealed today.

Users visited 4.1 billion pages and spend more than 3.3 billion minutes navigating the newspaper sites, which reached 55 percent of American between 25 and 34 years old. Interestingly, 73 percent of those in households earning more than $100,000 a year read digital dailies, E&P reported.

"This data from comScore reinforces how newspaper publishers are leveraging original, high-quality content to build a powerful and engaged audience in the digital space," NAA President and CEO John F. Sturm stated in a press release.

The analysis also pointed out that visits to newspaper websites were at least 10 percent higher that the ones received by Yahoo! News, CNN and MSNBC during the past month.

Author

Clara Mart

Date

2010-10-14 22:26

According to a survey by analytical firm comScore, Facebook and Twitter have both reached the top 10 in Web resources in Russia, Lenta.ru reported today. In July 2010, Twitter's users reached 1.8 million, six times the number at the same time last year. Facebook, meanwhile, attained four times more visitors than in 2009, amounting to 3.9 million.


Yuliya Udovenko, marketing director of MindShare Interaction (worldwide media communications group), explained that there was a heightened interested towards international Internet projects in the country, Kommersant wrote. She added that advertisers were more likely to be interested in Facebook and YouTube.

Overall, Russia's Internet audience boasted a 31 percent hike since last year, rising to 43.3 million unique users over the age of 15, according to a comScore study of 100 top-ranking sites. Pornographic websites and Web outlets launched since summer 2009 were not taken into consideration. The study featured installing statistics software on 20,000 users aged 15 and above.

Author

Alisa Zykova

Date

2010-09-15 21:02

Four out of five online Australians (81 percent), or 10.7 million people, viewed videos online in July. Total videos views almost reached a billion (970 million) in that month, according to a comScore new report on video viewing.

A viewer on average watched more than seven hours of video, which means that the time Australians spent on online video rivals that on social networking site Facebook, which totaled about eight hours a month, The Australian reported.

Over 55 percent of the video viewed, or 539 million videos, were on Google-owned sites, and 99 percent of these were watched on YouTube.

Microsoft sites, including Ninemsn - a joint venture between PBL Media and Microsoft - were ranked on the second spot with 29.6 million videos (3 percent), followed by Facebook (12.5 million, or 1.3 percent).

Yahoo! was on the sixth spot, with 5.9 million videos (0.6 percent), while Fox Interactive Media, including social networking site MySpace, was on the eighth (4 million views, or 0.4 percent) and Telstra (3.1 million views, 0.3 percent) was on the ninth.

Author

Erina Lin

Date

2010-09-10 00:18

Combined traffic to The Times and The Sunday Times websites has fallen to 1.61 million visits in July, from 2.22 million in June and 2.79 million in May, according to comScore's latest findings, Media Week reported yesterday.

News International, which owns the newspapers, was expecting its readership to decline dramatically as it began charging for online content in July, New Media Age reminded.
However, comScore numbers revealed "a better performance than many predicted," The Independent explained, as media experts had forecast losses of more than 84 percent.

According to the study, readers are spending an average of four minutes per visit in the websites down from the 7.6 minutes in May. Page views have also decreased from 29 million in May to 9 million in July.

Author

Clara Mart

Date

2010-08-17 23:56

The New York Times is on the top of most popular online newspaper sites for May, with 32 million visitors and 719 million page views, according to the latest data from comScore, APPScout reported.

An average reader consumes about 22 pages of the content of the Times online. About 57 percent of all online users visited a news site last month.

The second most popular newspaper sites goes to Tribune Newspapers, with 24.7 million visitors combine, followed by Advance Internet, with about 18 million visitors in total last month, comScore reported.

Others on the top 10 include USA Today with 16.8 million visitors, The Washington Post with 16.7 million, and The Wall Street Journal with 11.3 million visitors and 115 million page views.

According to Jeff Hackett, comScore senior vice president, in a statement, "The good news for publishers is that even as print circulation declines, Americans are actually consuming as much news as ever - it's just being consumed across more media. The Internet has become an essential channel in the way the majority of Americans consume news content today with nearly 3 out of 5 Internet users reading newspapers online each month."

Author

Erina Lin

Date

2010-06-16 23:49

U.S. newspaper sites continue to see increases Web traffic, according to the latest comScore figures released by the Newspaper National Network. Online newspaper operations in the top 25 media markets drew 83.7 million unique visitors in April 2010, up 10 percent from March, 12 percent from February, and 15 percent from January, Media Post reported.

Total page views in April reached more than two billion, compared to 1.6 billion page views in January.

The top 10 markets gained the number of unique visitors by 15 percent from 61.5 million in January to 70.8 million in April. Total page views boosted 27 percent from 1.1 billion to 1.4 billion. This outperformed the total U.S. Internet market, as Internet population, according to comScore, only increased 2 percent from 209 million to 213 million over the same period. Total page views of the whole market grew 6 percent from 533.6 billion to 567.3 billion, according to Media Week.

Moreover, newspaper sites reported bigger percentage increases than competitors including CNN.com and Huffington Post, which unique visitors stayed flat at about 43.4 million and dropped 3 percent from 22.8 million to 22.2 million, respectively.

Author

Erina Lin

Date

2010-05-25 23:03

The total daily minutes spent on Facebook reached more than three billion in February 2009, up from 1.1 billion from one year ago, according to data provided by the social networking site. About 15 million users update their statuses on a daily basis, almost quadruple the number one year ago, SFN's World Digital Media Trends 2009 reported.

Also in February 2009, more than 3.5 million users became "fans" of something each day, more than 850 million photos were posted that month and more than 24 million pieces of content were shared.

comScore found that on average, a Facebook user spent 169 minutes on the site in a month, versus 13 minutes on Google News, or 10 minutes on The New York Times Web site.

In February 2009, time spent on Facebook in Europe accounted for 4.1 percent of the total online minutes, or more than 30 percent of total social networking minutes, up from 1.1 percent and 12.3 percent one year ago, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-04-29 00:21

Worldwide, bloggers have reached 184 million people, according to Universal McCann in March 2008, while 26.4 million of them were from United States. Additionally, there were 346 million people worldwide who read blogs, or 77 percent of active Internet users, 60.3 million of which came from the United States, SFN's World Digital Media Trends 2009 reported.

According to comScore's data in August 2008, there were 77.7 million unique visitors in the United States, out of the total 188.9 million online population.

eMarketer's data shows that in May 2008, there were 94.1 million U.S. blog readers, or half of the Internet users. The number of bloggers reached 22.6 million, which represents 12 percent of all online users, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2010-03-23 22:25

Mobile social networking is growing rapidly. As of January, 17.1 percent of mobile subscribers in he United States accessed a social networking site or blog, compared to 13.8 percent in October 2009, according to new data from comScore MobiLens.

Facebook and Twitter both have marked triple-digit traffic growth on the mobile Web last year, according to comScore's release last week. This made their U.S. audiences 25.1 million and 4.7 million in total, respectively.

MySpace's mobile traffic, however, has gone down 7 percent to 11.4 million, MediaPost reported.

In terms of mobile activities, social networking was the fastest-growing type over the last three months, while text messaging the most prevalent.

63.5 percent of mobile users texted in January, up from 62 percent in October 2009.

Mobile Web browsing came next with 28.6 percent doing soup from 26.8 percent in October, followed by game-playing, using downloaded apps, social networking as well as listening to music.

Author

Erina Lin

Date

2010-03-12 22:40

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