Date

Wed - 13.12.2017


cannibalization

Last week, just hours after News Limited announced it would launch iPad apps for two of its Australian tabloids, James Murdoch, CEO of News Corp. in Europe and Asia and son of News Ltd's owner Rupert Murdoch, said sales of newspaper apps were cannibalizing the print version of the dailies.

But before apps as we know them even existed, it was once thought that free websites cannibalized print newspapers. At the time, Rupert Murdoch was one of the loudest voices against free online content. Today he is putting complete paywalls around News Corp.'s UK sites, TheTimes.co.uk and SundayTimes.co.uk.

Image: Huffington Post
But last week, when James Murdoch voiced his opinions on apps, he also said free websites might not really cannibalize print after all.

"The problem with the apps is they're much more directly cannibalistic of the core print product than the website," he said at the Monaco Media Forum, according to our sister publication, editorsweblog.org. "People interact with it much more like they do with the traditional product."

Reuters Blogs' Felix Salmon opined Friday that James Murdoch is likely only half right:

Author

Leah McBride Mensching

Date

2010-11-15 22:57

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