Date

Sun - 19.11.2017


business model

Google is powerless to help newspapers when it comes to new business model ideas or a new strategy, Google CEO Eric Schmidt told Fortune Magazine in an article out Wednesday.

"I wish I had a brilliant idea, but I don't," Schmidt said. "We're careful at Google with our money. We write large checks when we have a great strategy. And we don't yet have that strategy."

Google suggests newspapers integrate their products more with Google, so that the online giant can "help them better monetize their customer base," Schmidt told Fortune Magazine.

"I don't think our purchasing a newspaper would solve the business problems. It would help solidify the ownership structure, but it doesn't solve the underlying problem in the business. Until we can answer that question we're in this uncomfortable conversation. I think the solution is tighter integration. The term I've been using is 'merge without merging.' The Web allows you to do that, where you can get the Web systems of both organisations fairly well integrated, and you don't have to do it on an exclusive basis," Schmidt said, according to Fortune Magazine.

Schmidt pointed out that the problem is not that there isn't demand for newspapers' products, as the news is always in demand, but that the business model is unable to support the product.

Author

Leah McBride Mensching

Date

2009-01-08 02:30

News about the newspaper industry's financial problems are everywhere, but solutions to those problems seem to be in short supply, states Mark Glaser, of PBS's MediaShift. Glaser is doing his part, offering up alternative business models, some that are already being used, and others that are new or borrowed from other media.

It seems highly unlikely that "an idea that will catch on as the savior for the newspaper business. Instead, a successful online newspaper will need a mix of many different revenue streams to survive in the digital age," Glaser writes.

Following is an outline of the list Glaser has come up with. For the full list and more information, visit Glaser's MediaShift article:

Author

Leah McBride Mensching

Date

2008-12-20 02:44

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