Business Insider is planning to host more content sponsored by advertisers, including slide shows, videos, and possibly even branded blogs, reports Jason Del Ray for AdAge.
Pete Spande, who was appointed Business Insider’s first Chief Revenue Officer in March, is leading the initiative, known as “Brand Insider,” which he says will allow companies to place content that they have already created but that may be languishing in some quiet corner of the web beside the site's editorial content, and get it noticed by Business Insider's growing base of share-happy users.
“We're able to give brands the spotlight to get that content seen by a large audience,” Spande tells AdAge.
Business Insider’s Chief Operational Officer Julie Hansen senses good revenue prospects in sponsored content, and hopes that “in a couple year’s time” it will make up half of the site’s total revenue. “That would be great,” she said.