Tue - 12.12.2017

bulk copies

Bulk copies - distributed free or at heavily-discounted prices - may become a thing of the past soon for two UK newspapers. The Times Newspapers and Telegraph Media Group are reportedly planning to scrap the practice, the Guardian reported yesterday. The Guardian and Observer newspapers both cut their bulk copies in August, MediaWeek then reported.

Once thought to provide prospective subscribers a sampling of the paper's wares, while in fact boosting audited circulation figures, the practice has fallen in the face of severe cost-cutting measures of late, The Guardian article stated. Moreover, the cost of producing and issuing extra copies appears to have returned little in the way of actual sales, thus undermining the rationale for the longstanding industry practice.


Leah McBride Mensching


2009-10-19 16:40

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