Date

Thu - 17.08.2017


Brazil

The New York Times is planning to further extend its international reach and tap into the promising Brazilian advertising market by launching a Portuguese-language website in the second half of next year.

The revelation follows a similar move by the Financial Times, which opened a newspaper printing plant in São Paulo earlier this month, and is taking strides to expand its Latin American web presence with a tailored homepage and mobile app.

Also rooted in São Paulo, The Times’ new site will feature approximately ten daily regional news stories reported and edited by local staff, and 20 or so articles translated from NYTimes.com. But the Portuguese-language content will not be paywall-protected (at least in the beginning); its revenue will depend entirely on advertising.

Author

Emma Knight

Date

2012-10-16 23:57

Free newspaper Metro will continue its expansion in Latin America by launching print and online versions in Puerto Rico later this month, its parent company Metro International, headquartered in Sweden, announced today.

Metro’s presence in Puerto Rico’s capital San Juan will bring the number of Latin American countries in which Metro is handed out up to eight; the freesheet is already distributed to almost three million daily readers in the metropolitan centers of Mexico, Brazil, Chile, Ecuador, Peru, Guatemala and Columbia.

"Latin America has grown in importance to Metro and now accounts for over 25 percent our business," said Mikael Jenson, CEO and President of Metro International, in the release.

The Financial Times has similarly announced a “significant expansion into the Latin American market” today.

The salmon-coloured British daily is launching a digital newspaper printing site in Brazil, which as of tomorrow will begin using high-speed inkjet technology to print newspapers in São Paulo, Rio de Janeiro and the capital Brasilia.

The Financial Times is concurrently launching a new mobile web app for Latin America, and a Latin America homepage for its website, FT.com, both of which will prioritize content that is relevant to its growing Latin American readership. 

Author

Emma Knight

Date

2012-10-02 17:10

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