Date

Tue - 26.09.2017


Boston Globe

On Wednesday, the WAN-IFRA New Media, New Challenges, New Business study tour visited The Boston Globe to learn about its innovative approach to paid content.

Jeff Moriarty, Vice President Digital Products, told the group about the new two-website strategy, launched a year ago. Since 1996, the publisher had been running the free Boston.com website, focused on lifestyle, sport and living in and around Boston. At the end of 2010, Forrester was brought in to help identify different user segments, and found three clear groups: print engaged users, who essentially like the print format and experience and are willing to pay, online/mobile engaged users, who dip in and out, like to curate their own content, and have some willingness to pay, and finally casual users who have no willingness to pay.

Author

Guest

Date

2012-10-12 17:02

Paywall, begone—for a limited time, that is. Starting this past Monday and lasting until May 6, The Boston Globe is offering readers a free trial of all of its online content on BostonGlobe.com to show off its new elements and try to gain some new subscribers in the process, paidContent reported.

By entering their email addresses, users will have complete access to online content, including the downloadable ePaper version of The Boston Globe, the article said. The free trial, which also includes a deal in which users can subscribe online for $0.99 for the first eight weeks, is sponsored by Coldwell Banker, according to the Globe website.

Peter Doucette, Globe Executive Director of Circulation Sales and Marketing, told paidContent, “The impetus for the free trial is getting the word out on new features, including the Boston Globe ePaper.”

As we previously reported, The Boston Globe launched its ePaper version, a replica of the print edition that can be read on laptops, mobiles, and tablets, in March. The replica edition comes equipped with several new features, including a text-to-speech option with audio-recorded sections of the paper.

Author

Gianna Walton

Date

2012-04-25 12:26

The Boston Globe announced yesterday that it was following in the footsteps of other newspapers and launching an ePaper edition for online and print subscribers, according to boston.com. The ePaper version, which mirrors the format of the print paper, can be read on a laptop or downloaded as an app for smartphones and tablets, the article said.

The “replica edition” contains additional digital features such as page-turning, navigation scrolling and bookmarking, the article said. The new version also features a “text-to-speech” option, which can read selected articles or the entire newspaper aloud.

According to the description from the iTunes app store, users can choose a setting in which Apple Newsstand automatically downloads the paper daily, just like a print version would be delivered each day. The description also states that users can click on articles to access embedded links or share those articles on social networking sites such as Facebook and Twitter.

Subscribers can obtain the ePaper from bostonglobe.com or download the app from the iTunes store, while non-subscribers can purchase single issues for $0.99 or in-app subscriptions for $14.99 per month, the article said.

Author

Gianna Walton

Date

2012-03-28 13:49

Boston.com has chosen to deploy a content recommendation platform from Outbrain, a New York-based company to increase traffic and boost revenues on its news site, while enhancing readers' experiences, Editor & Publisher reported.

Through deployment of this new content recommendation tool, the news site will provide "related links" and automatically alert readers to additional stories that maybe of interest to them at the end of each article, according to a press release posted on MarketWatch.com. The Outbrain's technology uses complex set of algorithms to identify and serve up stories targeting different audience segments, while helping readers find relevant new stories at ease with simple related links.

"We're always looking for cost-effective and innovative ways to increase user engagement across our Web site while providing the highest quality experience for our audience," Vice President of Products Bob Kempf told E&P. "This is a sophisticated way to refer readers to content and enhance their experience on the site." Some paid recommended links from third-party publishers will also be available.

Author

Savita Sauvin

Date

2010-10-07 22:11

The Boston Globe announced that it would start a new paid Web site in the later half of 2011. The web site, called BostonGlobe.com, will be in addition to the existing, Boston.com, which the company calls a "two-brand" strategy, New York Times reported in a blog.

The new site will include all news and feature stories published in the print edition, while Boston.com will remain free and offer local news and classified advertising, but access to full stories, commentary, features and other content will be limited, The Associated Press reported.

Readers' registration for either site will be required, but at different points.

Boston.com will provide a limited amount of content to be viewed before asking readers to register. BostonGlobe.com, however, will require readers to register and subscribe immediately for its paid service. Those who subscribe the printed edition will receive a free BostonGlobe.com subscription, New York Times reported.

Author

Erina Lin

Date

2010-09-30 22:44

The New York Times Co. posted its quarterly revenue up slightly, the first increase in quarterly revenue since the quarter of 2007, as digital advertising increased at double digits and helped offset the downturn of print advertising, AFP reported.

Its second-quarter revenue increased to $589.6 million from $584.5 million one year ago. Net income was down a little, to $32 million, or 21 cents a share, from $39.1 million, or 27 cents, year-over-year, according to a company statement.

Digital advertising revenue boosted 21 percent, which made it 26 percent of total ad revenue, compared to 22 percent a year earlier. Although print advertising slipped 6 percent, it improved from the 12.3 percent decline in the previous quarter, Bloomberg reported.

Overall ad revenue totaled $314.9 million, while circulation revenue gained 3.2 percent to $234.8 million, as it raised subscription and newsstand price for both the Times and the Globe, the Associated Press reported.

Author

Erina Lin

Date

2010-07-22 21:43

Top executives at The New York Times Co. yesterday told Boston Globe staffers that thanks to lower pay and increases in price, the Globe is on course to be profitable, and the paper will not need to be sold if acceptable offers are not found, the Globe reported Thursday.

Times Co. Chairman Arthur Sulzberger Jr. and Chief Executive Janet L. Robinson expressed gratitude for the sacrifices made by the employees of the Globe.

Although the company has hired investment banking firm Goldman Sachs to oversee the sale of the Globe's publisher, the New England Media Group, and has received a number of bids, Sulzberger said the newspaper was no longer in a position "where we must absolutely sell the Globe or the Worcester Telegram & Gazette for the good of the company," Sulzberger said.

At the meetings both Globe and Times Co. executives said cost cuts were not finished, but did not reveal any specific plans for cost cutting in the future.

Author

Leah McBride Mensching

Date

2009-09-10 18:43

The New York Times Company has had three bids to purchase the New England Media Group, of which the Boston Globe is part of, appear over the last week, according to an article in Monday's Boston Business Journal.

The most recent offer for the New England Media Group came from Beverly Hills investment firm Platinum Equity, which now joins a group led by Boston Celtics co-owner and Bain Capital executive Stephen Pagliuca and a third party lead by a former owner who sold the Globe to the Times Co. in 1993, Stephen E. Taylor.

Platinum has reportedly offered $35 million plus responsibility for $59 million worth of pension liabilities, an obligatory requirement of the Times Co.

Last week the two top executives at the Times Co. confirmed that they had officially hired Goldman, Sachs & Co. to oversee the sale of the media group.

Platnium Equity was formed in 1995 by billionare Tom Goresm who, according to Forbes is worth an esimated $2 billion, Boston.com reported Saturday.

Author

Leah McBride Mensching

Date

2009-08-10 20:11

The Boston Newspaper Guild last night overwhelmingly voted to accept a new contract that includes US$10 million worth of wage and benefit reductions that will help keep the Boston Globe alive and facilitate its sale, Boston.com reported Tuesday.

The newspaper's largest union voted 366 to 179 to ratify the contract, Robert Powers, a spokesman for the Boston Globe, told Bloomberg. The new arrangement includes a 5.9 percent salary cut, more unpaid days off and no health coverage for retirees older than 65.

The decision to approve the proposal end months of negotiations and frees union represented staff from a 23 percent pay cut imposed by owner the New York Times Co. after the last concession offer was rejected. The new contractual arrangement includes the repayment of some of the lost wages with the health fund concessions.

Guild president Daniel Totten said, "It has been a long and difficult period for everyone, and we hope we can now work with prospective buyers to help The Boston Globe and Boston.com to carry on with its vital mission to promote good journalism and protect free speech.''

Analysts believe the agreement will help facilitate the sale of the Globe by the Times Co.

Author

Leah McBride Mensching

Date

2009-07-21 18:53

The original deadline for bids on the Boston Globe has been extended by the paper's parent company The New York Times Co. the Boston Globe reported.

While reports say the deadline has been extended, no new deadline for interested buyers has been confirmed. Spokesmen for the Times Co. and Goldman Sachs, who was hired to manage the sale of the paper, would not comment on the postponment of the dealine.

The Times Co. is selling the Globe after a series of budget and staff cuts in order to make up for debt amassed by the paper.

Author

Leah McBride Mensching

Date

2009-07-07 13:15

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