Date

Sun - 24.09.2017


blogging

What do you do when you’ve already launched two incredibly successful publishing platforms? If you’re Twitter co-founders Evan Williams and Biz Stone, the answer is simple: work on another one.

Just over a week ago Obvious Corporation, the company that developed Blogger and Twitter, unveiled Medium, a collaborative publishing tool designed as a simple way for users to express themselves online with images and text. At first glance this basic premise suggests that Medium has little to offer that is not already provided by other blogging sites. Indeed, GigaOM’s Mathew Ingram commentedthat Medium “feels like a cross between Tumblr and Pinterest.” The site’s format is agreeably simple, with both text and photos organised on a grid-based layout. Medium, like Tumblr, provides a simple article template for each post, and a lack of superfluous visual elements and advertisements contribute to an overall sense of elegance and efficiency.  

Author

Amy Hadfield

Date

2012-08-22 16:22

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